Is blissy sleep mask profitable to sell on Amazon United States?

The niche generates $310K/yr across 8 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Skip it (41/100).

How competitive is the blissy sleep mask niche?

3 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in blissy sleep mask?

Top complaints mined from reviews: Sleep Quality, Comfort-Overall, Size-Overall. The return rate is 2.1%.

When does demand for blissy sleep mask peak?

Demand peaks in Jan–Jul–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the blissy sleep mask niche?

Listings span $9.89–$26.87; the average listing price is $17.54 (sweet spot $15–$100). The average incumbent carries 22,381 reviews — the moat a new listing must climb.

blissy sleep mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$17.54

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$9.89–$26.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$310K

$310K/yr · 239K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Review moat

Bad22,381.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, blissy sleep mask is a $310K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

blissy sleep mask market data

Units sold / yr: 20K–25K; avg 2,500–3,000/product
Revenue / yr: $351K–$439K; units × avg price
Conversion rate: 7.4%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.6%
Avg brand age: 40 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

ALASKA BEAR73%
BLISSY23%
MZOO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top blissy sleep mask search terms

alaska bear sleep mask88K/yr +0.5%11.3% conv.
blissy eye mask19K/yr +89.8%3.5% conv.
blissy sleep mask36K/yr -32.6%4.1% conv.
alaska bear silk sleep mask8K/yr +195.8%11.0% conv.
silk sleep mask with eye cups9K/yr +9.2%0.0% conv.
alaska bear natural silk sleep mask8K/yr +14.6%11.0% conv.
alaska bear9K/yr +18.6%5.7% conv.
silk contoured sleep mask6K/yr +8.5%0.3% conv.
mulberry silk eye sleeping mask6K/yr -10.4%0.3% conv.
sleep mask alaska bear5K/yr +3.9%9.5% conv.

All search terms

Top blissy sleep mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alaska Bear Sleep Mask Silk Eye Cover with Shaped Pad Machine Washable

ALASKA BEAR$9.894.5★37,045 rev

Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Non Adjustable)

BLISSY$26.874.4★1,164 rev

ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black

ALASKA BEAR$17.794.6★15,653 rev

Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)

ALASKA BEAR$14.824.7★3,246 rev

ALASKA BEAR Sleep Mask 2 Straps Mulberry Silk Twin Thin Elastic Bands Stay Put All Night Smooth Eye Mask Two Adjustable Head Strings and Nose Baffle

ALASKA BEAR$16.844.5★5,141 rev

Newest

by launch date

Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Champagne)

BLISSY$26.491,164 rev

2y ago

Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Non Adjustable)

BLISSY$26.871,164 rev

3y ago

MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black

MZOO$14.4499,984 rev

7y ago

ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black

ALASKA BEAR$17.7915,653 rev

8y ago

Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)

ALASKA BEAR$14.823,246 rev

8y ago

What buyers say about blissy sleep mask

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall28%

“Light weight comfortable”

Sleep Quality12%

“Sleep better”

Eye-Hygiene8%

“Amazingly good eye mask - so comfortable”

Soft Feel6%

“So soft”

Quality-Overall5%

“The mask is good quality, blocks out any and all light”

Size-Overall5%

“secure fit”

Value For Money4%

“Great value”

Advertised Vs Actual Product3%

“Arrived as described”

Efficiency2%

“Works well”

Adjustability/Rotatability/Reclining2%

“Easy to adjust”

What buyers complain about

Sleep Quality9%

“irritated my sleep”

Comfort-Overall7%

“It was uncomfortable”

Size-Overall6%

“Too big”

Durability6%

“falls apart if used daily for 6 months”

Strap/String Quality4%

“bad strap”

Value For Money4%

“the high cost”

Stain Resistance3%

“Stains fabrics/bedding”

Stretchability/Expandability/Elasticity3%

“elastic stretches out quickly”

Quality-Overall3%

“Low quality”

Material Quality3%

“The material feels cheap”

Top return reasons

Size-Overall32%

Comfort-Overall25%

Advertised Vs Actual Product7%

Functionality-Overall5%

Material Quality4%

Strap/String Quality3%

Weight Heavy3%