Blindfolds

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months

294K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

11.8%

Market size, estimated

$302Ka year

Peak month

December3.9× the quietest month

Top search term

blindfolds59K searches a year

Listings sell for $8.68 on average, from $5.15 to $18.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $8.68 that is $17K to $22K a year per listing.

Average price

$8.68under the $15 to $100 sweet spot

Price range

$5.15–$18.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$17K–$22K

Returns

2.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Sleep & Snoring. It carries 947 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#230in Sleep & Snoring

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

947per listing

Listings tracked

12

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months