Blindfold

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

453K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

7.1%

Market size, estimated

$254Ka year

Peak month

December2.0× the quietest month

Top search term

blindfold255K searches a year

Listings sell for $7.86 on average, from $4.27 to $17.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $7.86 that is $10K to $12K a year per listing.

Average price

$7.86under the $15 to $100 sweet spot

Price range

$4.27–$17.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$10K–$12K

Returns

1.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Sleep & Snoring. It carries 9,768 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#153in Sleep & Snoring

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

9,768per listing

Listings tracked

32

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months