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Bleach Tablets

Pass

Bleach Tablets scores 66 out of 100, a Pass. Shoppers spend an estimated $13.8M a year here, search demand grew +15.5% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$13.8M/yr8.6M searches / yr
90-day growth
+15.5%search demand this quarter
Competition
33%top-5 click share · 15 brands · 816 sellers

Flapen Score

Bleach Tablets against its category

The dotted line is the Health & Household average. Past it, Bleach Tablets is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach Tablets market on Amazon at a glance

Shoppers on Amazon United States searched for Bleach Tablets 8.6M times last year and spent an estimated $13.8M. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.

Searches, last 12 months
8.6M
Growth, 90 days vs prior 90
+15.5%
Conversion, latest week
11.4%
Market size, estimated
$13.8Ma year
Peak month
June16.7× the quietest month
Top search term
bleach3.4M searches a year

02 · Price

A sale here is worth $14.09.

Listings sell for $14.09 on average, from $2.90 to $42.17. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $14.09 that is $211K to $282K a year per listing.

Average price
$14.09under the $15 to $100 sweet spot
Price range
$2.90–$42.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
15,000–20,000
Revenue per listing a year
$211K–$282K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Laundry. It carries 11,441 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#163in Laundry
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
11,441per listing
Listings tracked
47

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bleach Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

816

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

9%

  • Brand 164%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 9%)

Demand

Bleach Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 16.7×

Search terms

Top Bleach Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleach3.4M/yr
  • bleach liquid1.4M/yr
  • clorox1.2M/yr
  • clorox bleach1.1M/yr
  • bleach gallon204K/yr
  • bleach tablets281K/yr
  • bleach for laundry274K/yr
  • laundry bleach130K/yr
  • liquid bleach91K/yr
  • clorox bleach laundry60K/yr

Reviews and returns

What reviews say buyers love and hate about Bleach Tablets

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“Leaks”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bleach Tablets questions

Answered from the same tracked data.