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Bleach Pen

Pass

Bleach Pen scores 65 out of 100, a Pass. Shoppers spend an estimated $857K a year here, search demand grew +29.9% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$857K/yr425K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
67%top-5 click share · 12 brands · 117 sellers

Flapen Score

Bleach Pen against its category

The dotted line is the Health & Household average. Past it, Bleach Pen is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Bleach Pen 425K times last year and spent an estimated $857K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
12.5%
Market size, estimated
$857Ka year
Peak month
August7.4× the quietest month
Top search term
bleach pen169K searches a year

02 · Price

A sale here is worth $16.10.

Listings sell for $16.10 on average, from $6.05 to $64.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $16.10 that is $32K to $40K a year per listing.

Average price
$16.10inside the $15 to $100 sweet spot
Price range
$6.05–$64.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$40K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #52 within Laundry. It carries 3,114 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
15.4%
Average rank
#52in Laundry
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
3,114per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bleach Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

117

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Brand 130%
  • Brand 219%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Bleach Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.4×

Search terms

Top Bleach Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleach pen169K/yr
  • bleach pen for clothing70K/yr
  • clorox bleach pen52K/yr
  • clorox pen20K/yr
  • bleach stick20K/yr
  • clorox pen stain remover12K/yr
  • bleach pens8K/yr
  • bleach stick stain remover15K/yr
  • bleach pen for clothes4K/yr
  • bleach gel pen8K/yr

Reviews and returns

What reviews say buyers love and hate about Bleach Pen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Stain Resistance”
0.4%of orders come back
“Getting stains out”
A buyer, on “Stain Resistance”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bleach Pen questions

Answered from the same tracked data.