Bleach Gel
FailThe average product has 6,082 reviews to catch up to, so Bleach Gel is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $284K/yr320K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 140 sellers
Flapen Score
Bleach Gel against its category
The dotted line is the Health & Household average. Past it, Bleach Gel is stronger. Inside it, weaker.
Market
The Bleach Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Bleach Gel 320K times last year and spent an estimated $284K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Jul–Aug–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $284Ka year
- Peak month
- August5.2× the quietest month
- Top search term
- cloralen bleach61K searches a year
02 · Price
A sale here is worth $11.86.
Listings sell for $11.86 on average, from $2.67 to $28.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $11.86 that is $12K to $15K a year per listing.
- Average price
- $11.86under the $15 to $100 sweet spot
- Price range
- $2.67–$28.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #254 within Laundry. It carries 6,082 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 77%
- Out of stock, average day
- 3.7%
- Average rank
- #254in Laundry
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,082per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Bleach Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cloralen Household Cleaning Liquid Bleach - 32.12 fl oz - 3-in-1 Multipurpose Cleaner for Laundry Bathroom & Kitchen - Deodorizes Whitens & Deep Cleans
- Price
- $2.90
- Rating
- 4.7/5
- Reviews
- 7,789
- Age
- 5y ago

Cloralen Platinum Splash Free Bleach Liquid Gel 20.29 fl oz
- Price
- $9.46
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 5y ago

Clorox Toilet Bowl Cleaner Clinging Bleach Gel Kills 99.9% of Bacteria and Viruses Ocean Mist 24 Fl Oz Pack of 2
- Price
- $5.13
- Rating
- 4.8/5
- Reviews
- 43,083
- Age
- 11y ago

Cloralen All Purpose Cleaner with Bleach Spray - 32 fl oz - Fresh Scent - 3-in-1 Multipurpose Cleaner Spray - Deep Cleans Eliminates Stains & Degreases
- Price
- $2.67
- Rating
- 4.6/5
- Reviews
- 4,957
- Age
- 5y ago

Soft Scrub Soft Scrub Gel Cleanser with Bleach - 28.6 oz (3 Pack)
- Price
- $22.86
- Rating
- 4.8/5
- Reviews
- 2,003
- Age
- 12y ago
Trending
estimated 90-day click momentum
Clorox Toilet Bowl Cleaner Heavy-Duty Gel Arctic Clean Bleach-Free Stain Remover Kills 99.9% of Germs 24 oz Pack of 2
- Price
- $5.40
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 10mo ago

Chloralex Bleach Liquid (Pack of 4)
- Price
- $15.82
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 7y ago

Bleach Stain Remover Gel Heavy-Duty Tile Grout Cleaner - Bleach Washer Cleaner for Stain Removal in Bathroom Kitchen Washing Machine Seals & More | 10 Oz Multipurpose Household Cleaner
- Price
- $15.12
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 8mo ago

Cloralen Bleach Triple Action (Pack of 2)
- Price
- $28.72
- Rating
- 4.6/5
- Reviews
- 844
- Age
- 6y ago

Leopong Home Cleaner Gel Cleaner for Washing Machine Refrigerator Strips Household Shower Kitchen Sinks Walls Tiles Bathrooms- 5 fl oz
- Price
- $9.57
- Rating
- 4.4/5
- Reviews
- 903
- Age
- 1y ago
Newest
by launch date
Bleach Stain Remover Gel Heavy-Duty Tile Grout Cleaner - Bleach Washer Cleaner for Stain Removal in Bathroom Kitchen Washing Machine Seals & More | 10 Oz Multipurpose Household Cleaner
- Price
- $15.12
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 8mo ago

Clorox Toilet Bowl Cleaner Heavy-Duty Gel Arctic Clean Bleach-Free Stain Remover Kills 99.9% of Germs 24 oz Pack of 2
- Price
- $5.40
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 10mo ago

Leopong Home Cleaner Gel Cleaner for Washing Machine Refrigerator Strips Household Shower Kitchen Sinks Walls Tiles Bathrooms- 5 fl oz
- Price
- $9.57
- Rating
- 4.4/5
- Reviews
- 903
- Age
- 1y ago

ACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal Bathroom Grout Shower Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
- Price
- $17.23
- Rating
- 4.1/5
- Reviews
- 27,425
- Age
- 2y ago

PINALEN Luxury Scent Multipurpose Cleaning Spray - Opulence Bloom - 22 fl oz - All Purpose Cleaner for Kitchen Bathroom & Surfaces
- Price
- $3.03
- Rating
- 4.5/5
- Reviews
- 4,308
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
140
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 98%
Open market
9%
- Cloralen50%
- Soft Scrub15%
- Clorox11%
- Domestos6%
- APULITO5%
- ACTIVE4%
- Open — no brand owns it (5 brands, 9%)
Demand
Bleach Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Aug, Nov · busiest ÷ quietest = 5.2×
Search terms
Top Bleach Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cloralen bleach61K/yr
- bleach gel59K/yr
- cloralen57K/yr
- gel bleach23K/yr
- soft scrub gel23K/yr
- domestos14K/yr
- bleach gel for shower mold7K/yr
- cloralex10K/yr
- cloralen bleach spray5K/yr
- cloralen stain remover9K/yr
Reviews and returns
What reviews say buyers love and hate about Bleach Gel
We read the reviews and the return reasons for every product selling here.
“Does not work as it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bleach Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









