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Bleach Gel

Fail

The average product has 6,082 reviews to catch up to, so Bleach Gel is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$284K/yr320K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
54%top-5 click share · 11 brands · 140 sellers

Flapen Score

Bleach Gel against its category

The dotted line is the Health & Household average. Past it, Bleach Gel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Bleach Gel 320K times last year and spent an estimated $284K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Jul–Aug–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
7.5%
Market size, estimated
$284Ka year
Peak month
August5.2× the quietest month
Top search term
cloralen bleach61K searches a year

02 · Price

A sale here is worth $11.86.

Listings sell for $11.86 on average, from $2.67 to $28.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $11.86 that is $12K to $15K a year per listing.

Average price
$11.86under the $15 to $100 sweet spot
Price range
$2.67–$28.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #254 within Laundry. It carries 6,082 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
77%
Out of stock, average day
3.7%
Average rank
#254in Laundry
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,082per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Bleach Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

140

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

9%

  • Brand 150%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Bleach Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Nov · busiest ÷ quietest = 5.2×

Search terms

Top Bleach Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloralen bleach61K/yr
  • bleach gel59K/yr
  • cloralen57K/yr
  • gel bleach23K/yr
  • soft scrub gel23K/yr
  • domestos14K/yr
  • bleach gel for shower mold7K/yr
  • cloralex10K/yr
  • cloralen bleach spray5K/yr
  • cloralen stain remover9K/yr

Reviews and returns

What reviews say buyers love and hate about Bleach Gel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
29%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Does not work as it says”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bleach Gel questions

Answered from the same tracked data.