Bleach for White Clothes

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+13.5%

Conversion, latest week

12.9%

Market size, estimated

$259Ka year

Peak month

September3.0× the quietest month

Top search term

oxiclean pods23K searches a year

Listings sell for $13.02 on average, from $7.91 to $26.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $13.02 that is $20K to $26K a year per listing.

Average price

$13.02under the $15 to $100 sweet spot

Price range

$7.91–$26.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$26K

Returns

0.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Laundry. It carries 7,747 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#83in Laundry

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

7,747per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

70 months