Bleach Floor Cleaner
FailThe top 5 brands take 100% of clicks, so Bleach Floor Cleaner is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $131K/yr52K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 158 sellers
Flapen Score
Bleach Floor Cleaner against its category
The dotted line is the Health & Household average. Past it, Bleach Floor Cleaner is stronger. Inside it, weaker.
Market
The Bleach Floor Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Bleach Floor Cleaner 52K times last year and spent an estimated $131K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $131Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- clorox refill20K searches a year
02 · Price
A sale here is worth $15.97.
Listings sell for $15.97 on average, from $5.59 to $68.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.97 that is $4K to $8K a year per listing.
- Average price
- $15.97inside the $15 to $100 sweet spot
- Price range
- $5.59–$68.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #435 within All-Purpose Cleaners. It carries 9,507 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 0.6%
- Average rank
- #435in All-Purpose Cleaners
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 9,507per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Bleach Floor Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
158
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
0%
- Brand 172%
- Brand 226%
- Brand 31%
- Brand 41%
- Open — no brand owns it (0%)
Demand
Bleach Floor Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Bleach Floor Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clorox refill20K/yr
- clorox ecoclean9K/yr
- clorox spray refill10K/yr
- bathroom cleaner refill5K/yr
- clorox eco clean all purpose cleaner3K/yr
- clorox refill spray3K/yr
- clorox bathroom cleaner refill3K/yr
Reviews and returns
What reviews say buyers love and hate about Bleach Floor Cleaner
We read the reviews and the return reasons for every product selling here.
“Arrived leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bleach Floor Cleaner questions
Answered from the same tracked data.