Skip to content

Blazara Lighter

Fail

Demand is soft, at -68.1% this quarter, so Blazara Lighter is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$27K/yr173K searches / yr
90-day growth
-68.1%search demand this quarter
Competition
83%top-5 click share · 9 brands · 13 sellers

Flapen Score

Blazara Lighter against its category

The dotted line is the Health & Household average. Past it, Blazara Lighter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blazara Lighter market on Amazon at a glance

Shoppers on Amazon United States searched for Blazara Lighter 173K times last year and spent an estimated $27K. The top 5 brands take 87% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-68.1%
Conversion, latest week
0.6%
Market size, estimated
$27Ka year
Top search term
blazara plasma lighter47K searches a year

02 · Price

A sale here is worth $25.04.

Listings sell for $25.04 on average, from $15.78 to $46.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.04 that is $3K to $6K a year per listing.

Average price
$25.04inside the $15 to $100 sweet spot
Price range
$15.78–$46.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,052 within Lighters & Matches. It carries 2,581 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#2,052in Lighters & Matches
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
2,581per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Blazara Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • Brand 153%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Blazara Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 153.2× · 8 of 12 months tracked

Search terms

Top Blazara Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blazara plasma lighter47K/yr
  • blazara27K/yr
  • blazer lighter6K/yr
  • blazara lighter69K/yr
  • blazara plasma torch3K/yr
  • blazara torch9K/yr
  • blazara electric lighter10K/yr
  • blazara torch lighter3K/yr

Reviews and returns

What reviews say buyers love and hate about Blazara Lighter

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blazara Lighter questions

Answered from the same tracked data.