Is blazara lighter profitable to sell on Amazon United States?

The niche generates $27K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -68.1%. Flapen's verdict: Skip it (37/100).

How competitive is the blazara lighter niche?

9 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in blazara lighter?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.5%.

What does it cost to enter the blazara lighter niche?

Listings span $15.78–$46.81; the average listing price is $25.04 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.

blazara lighter

Skip it

Soft demand (-68.1% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$25.04

avg listing price — sweet spot $15–$100

Price range

Incredible$15.78–$46.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,580.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 173K searches

Growth

Bad-68.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, blazara lighter is a $27K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 37/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

blazara lighter market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $75K–$100K; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,052
Page quality: 0%
Prime: 60%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

Laicengo53%
Generic12%
AlpCraft11%
ELCELC6%
Blazer4%
incockol4%
Open — no brand owns it (3 brands, 10%)

Demand

Weekly Amazon search volume, last 36 weeks — -68.1% search growth over the last 90 days.

Open Trend

Top blazara lighter search terms

blazara plasma lighter47K/yr -67.0%2.3% conv.
blazara27K/yr -66.1%1.2% conv.
blazer lighter6K/yr -12.4%0.3% conv.
blazara lighter69K/yr -79.5%2.0% conv.
blazara plasma torch3K/yr -74.0%0.0% conv.
blazara torch9K/yr -76.4%2.1% conv.
blazara electric lighter10K/yr -90.7%0.0% conv.
blazara torch lighter3K/yr -72.1%0.0% conv.

All search terms

Top blazara lighter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Torch Lighter Bright Fire Lighter Lightsaber Lighters with Safety Lock and Adjustable Flame Windproof Butane Refillable Cool Lighters for Camping Candles Campfires BBQ Baking (Fuel Not Included)

Laicengo$21.933.8★35 rev

Camping Lighter Torch Lighter Straight Flame Bright Fire Refillable Windproof Adjustable Color with Safety Lock for Campfires Kitchen Hiking Candles Fireplace BBQ Outdoor Essentials (Black)

AlpCraft$22.064.3★824 rev

Torch Lighter - Powerful Adjustable & Refillable Straight Flame Butane Lighter with Safety Lock & 360 Inverted Ignition Outdoor Windproof for Candles BBQ Camping (B)

Generic$16.263.0★30 rev

Torch Lighter Bright Fire Lighter with Safety Lock and Adjustable Red/Blue Flame Refillable Butane Gas Windproof Jet Flame Cool Lighters for Candles Campfires BBQ Baking Camping Gift

ELCELC$23.264.3★1,136 rev

Blazer PB207CR The Torch Butane Refillable Lighter Yellow

Blazer$46.103.8★272 rev

Newest

by launch date

Torch Lighter - Powerful Adjustable & Refillable Straight Flame Butane Lighter with Safety Lock & 360 Inverted Ignition Outdoor Windproof for Candles BBQ Camping (B)

Generic$16.2630 rev

5mo ago

Torch Lighter - Powerful Adjustable & Refillable Straight Flame Butane Lighter with Safety Lock & 360 Inverted Ignition Outdoor Windproof for Candles BBQ Camping (4Pcs)

Generic$46.8130 rev

5mo ago

CHOICEDC Torch Lighter Bright Fire Cool Blazara Lighters with Safety Lock Funny Spinning Wheel Refillable Butane Torch Windproof Adjustable Jet Flame Lightsaber Lighters for Candles BBQ Cooking

Choicedc$24.6112 rev

6mo ago

Torch Lighter with Safety Lock & 360 Inverted Ignition Refillable Butane Gas Lighter High-Heat Outdoor Flame for Camping BBQ Baking Campfire Outdoor Cooking

CIKSONT$16.7550 rev

7mo ago

Camping Lighter Torch Lighter Straight Flame Bright Fire Refillable Windproof Adjustable Color with Safety Lock for Campfires Kitchen Hiking Candles Fireplace BBQ Outdoor Essentials (Black)

AlpCraft$22.06824 rev

1y ago

What buyers say about blazara lighter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“The quality is excellent”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product8%

“As advertised”

Weight Light6%

“Cool torch lighter”

Efficiency6%

“Works really well”

Fire Resistance6%

“Great for pit fires”

Value For Money5%

“Price is unbeatable”

Strength5%

“is well built”

Design-Overall4%

“it has a sleek”

Fun/Entertainment Experience4%

“Fun for all”

What buyers complain about

Quality-Overall14%

“Poor quality”

Functionality-Overall14%

“Does not work under any condition”

Advertised Vs Actual Product10%

“Deceptive Advertising”

Charging8%

“Wont Charge”

Durability7%

“Pieces started falling out of it after a month”

Color6%

“doesn't actually change colors”

Size-Overall5%

“The flame is small”

Leak-Proof5%

“It leaks”

Ease Of Use4%

“If elderly or have weakness its to difficult to use”

Refills-Overall4%

“Does not refill quickly”

Top return reasons

Functionality-Overall30%

Advertised Vs Actual Product18%

Size-Overall13%

Refills-Overall4%

Charging4%

Leak-Proof4%

Value For Money4%

Defective Material/Parts4%

Weight Light3%

Flammable3%

Common questions

Is blazara lighter profitable to sell on Amazon United States?: The niche generates $27K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -68.1%. Flapen's verdict: Skip it (37/100).
How competitive is the blazara lighter niche?: 9 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in blazara lighter?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
What does it cost to enter the blazara lighter niche?: Listings span $15.78–$46.81; the average listing price is $25.04 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.