black wrapping paper
Skip itPrices mostly outside the sweet spot ($5.58–$12.90) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$493K$493K/yr · 646K searches
Review moat
Okay2,192.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.58–$12.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black wrapping paper is a $493K/yr Amazon United States market (646K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
black wrapping paper market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $419K–$503K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.0%
- Avg brand age
- 30 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
24%
- RUSPEPA34%
- Winjeto11%
- woric8%
- PH PERKHOMY8%
- DYSHIPEN8%
- Ribbli7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Top black wrapping paper search terms
- black wrapping paper442K/yr
- black wrapping paper for gifts60K/yr
- black gift wrapping paper34K/yr
- matte black wrapping paper31K/yr
- wrapping paper black24K/yr
- black gift wrap17K/yr
- black matte wrapping paper13K/yr
- black wrapping paper roll12K/yr
- papel de regalo negro4K/yr
- gift wrapping paper black4K/yr
Top black wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA Matte Black Wrapping Paper - Solid Color Matte Gift Wrapping Paper Roll Perfect for Wedding Birthday for Men Christmas Baby Shower Graduation Gift Fathers Day Gifts - 17 Inch X 16.5 Feet
RUSPEPA$7.714.6★7,439 rev
Black Wrapping Paper - Solid Color Mystical Matte Black Gift Wrapping Paper Roll Perfect for Men Women Boys Girls Wedding Birthday Christmas Graduation Valentines Day Fathers Gifts - 17 x 120 inch
Winjeto$7.764.3★210 rev
PerkHomy Black Wrapping Paper Roll Kraft Paper for Gift Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table (Black 17.5 x 80)
PH PERKHOMY$10.264.7★5,318 rev
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)
DYSHIPEN$12.904.9★40 rev
Ribbli Black Metallic Wrapping Paper Matte Black Solid Color Paper Perfect for Birthday Christmas Baby Shower Wedding Valentines Day- 17Inch x 394Inch(33Feet)
Ribbli$9.754.7★558 rev
Newest
by launch date
Black Wrapping Paper -Mini Roll- 17 Inch X 33 Feet Solid Color Pearly Shiny
woric$9.95414 rev
woric 17In X 33Ft Black Wrapping Paper Roll Metallic Wrapping Paper for Men
woric$9.41121 rev
MAYPLUSS Black Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet
MAYPLUSS$6.93166 rev
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)
DYSHIPEN$12.9040 rev
Black Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Lustre Paper Gift Wrapping Paper Roll for Graduation Gifts Fathers Day Mens Birthday Wedding DIY Bouquet Christmas Halloween
Donyang$8.03263 rev
Trending
90-day click momentumBlack Wrapping Paper -Mini Roll- 17 Inch X 33 Feet Solid Color Pearly Shiny
woric$9.954.5★
MAYPLUSS Black Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet
MAYPLUSS$6.934.3★
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)
DYSHIPEN$12.904.9★
woric 17In X 33Ft Black Wrapping Paper Roll Metallic Wrapping Paper for Men
woric$9.414.6★
Garbendy Black Wrapping Paper Roll - Solid Color Pearly - Lustre Paper Perfect for Fathers Day Birthday Baby Shower Party - 17 Inch X 33 Feet
Garbendy$7.194.4★
What buyers say about black wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Much better than what I usually buy in the store that wraps every where while Im cutting and taping”
“Worth the money”
“Thick and durable”
“Color is perfect”
“Gets the job done”
“Easy to Use”
“Perfect size”
“durable”
“The wrap material is the right thickness and very durable”
“They were not flimsy, very strong and prettyyy”
What buyers complain about
“Smaller size”
“Thick”
“Weird smell”
“Not worth your money”
“is not very easy to use”
“not what i expected this is very similar to instruction paper”
“The color is a may black”
“I was not good at guessing measurements”
“Its not the best quality its very thick so kids cant tear through it”
Top return reasons
Common questions
- Is black wrapping paper profitable to sell on Amazon United States?
- The niche generates $493K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the black wrapping paper niche?
- 15 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in black wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.1%.
- When does demand for black wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the black wrapping paper niche?
- Listings span $5.58–$12.90; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 2,193 reviews — the moat a new listing must climb.