black tourmaline
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.81–$65.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Market size
Good$298K$298K/yr · 729K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black tourmaline is a $298K/yr Amazon United States market (729K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
black tourmaline market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $320K–$384K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,027
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.9%
- Avg brand age
- 41 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
41
Top-5 brand share
47%
Top 20: 87%
Top-5 click share
30%
Top 20: 66%
Open market
48%
- Amazing Gemstone12%
- LPBeads12%
- BANANE LAB9%
- SmileBelle8%
- Erliway6%
- TUBIANCA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top black tourmaline search terms
- black tourmaline229K/yr
- black tourmaline necklace96K/yr
- tourmaline92K/yr
- turmalina negra original91K/yr
- black tourmaline crystals51K/yr
- turmalina negra36K/yr
- tourmaline crystal20K/yr
- black tourmaline jewelry21K/yr
- tourmaline jewelry16K/yr
- black tourmaline crystal15K/yr
Top black tourmaline products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Tourmaline Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$8.974.5★1,456 rev
Black Tourmaline Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$6.024.5★386 rev
SmileBelle Black Heart Necklace for Women Black Tourmaline Protection Necklace Gothic Pendant Jewelry as Graduation Gifts for Girls Handmade Jewelry Silver Heart Graduation Necklaces as Tendy Birthday Gifts
SmileBelle$9.824.4★1,434 rev
TUBIANCA Obsidian & Black Tourmaline Bracelet Manifestation & Protection Jewelry for Men & Women Gifts for Christmas Valentines Birthdays Anniversary Stocking Stuffers for Men and Women
TUBIANCA$8.314.5★488 rev
BANANE LAB Black Tourmaline Bracelet 8mm Natural Beads Fits 6.5 Wrist
BANANE LAB$9.844.7★224 rev
Newest
by launch date
Bivei Evil Eye Bracelets Protection Strength Crystal Healing Bracelet 8MM with Black Tourmaline Hematite & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$13.6367 rev
HGDEER Evil Eye Bracelets Crystal Bracelets Protection Black Tourmaline Tigers Good Luck Gifts Healing Spiritual Jewelry for Women Charm Grounding Positive Energy Stocking Stuffer
HGDEER$14.11151 rev
LPBeads 4mm Black Tourmaline Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie
LPBeads$10.16111 rev
BANANE LAB Black Tourmaline Beaded Bracelet with Mystery Polished Crystal Pendant - 6mm Real Natural Gemstone Beads for Women Men - Negative Energy Protection Gift for her him - Fits 6.75 Wrist
BANANE LAB$8.1146 rev
BANANE LAB Black Tourmaline Beaded Bracelet with Mystery Polished Crystal Pendant - 8mm Real Natural Gemstone Beads for Men Women - Negative Energy Protection Gift for her him - Fits 6.75 Wrist
BANANE LAB$11.3057 rev
Trending
90-day click momentumBANANE LAB Black Tourmaline Bracelet 8mm Natural Beads Fits 6.5 Wrist
BANANE LAB$9.844.7★
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Tourmaline Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$8.974.5★
Bivei Evil Eye Bracelets Protection Strength Crystal Healing Bracelet 8MM with Black Tourmaline Hematite & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$13.634.6★
BANANE LAB Black Tourmaline Beaded Bracelet with Mystery Polished Crystal Pendant - 6mm Real Natural Gemstone Beads for Women Men - Negative Energy Protection Gift for her him - Fits 6.75 Wrist
BANANE LAB$8.114.8★
Pendlixy 4MM Beaded Bracelet Handmade Adjustable Natural Black Tourmaline Stone Crystal Bracelet Healing Inspirational Gifts for Women Men
Pendlixy$6.964.5★
What buyers say about black tourmaline
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for the quality/price”
“Good Size Honestly”
“As described”
“Great for price”
“perfect for - gift”
“Looks great held up nicely”
“Bright colors”
“comfortable”
“Beautifully crafted, love mine”
“very convenient for them”
What buyers complain about
“Small in size”
“didnt last”
“the lab are pretty low quality”
“it was this deceiving one”
“Color is off”
“Expensive”
“chain is itchy”
“Rough”
“It is flimsy”
“Broke as soon as its stretched slightly”
Top return reasons
Common questions
- Is black tourmaline profitable to sell on Amazon United States?
- The niche generates $298K/yr across 60 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the black tourmaline niche?
- 39 brands and 41 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in black tourmaline?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.
- When does demand for black tourmaline peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the black tourmaline niche?
- Listings span $4.81–$65.04; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.