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Black Tourmaline

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -4.0% this quarter, so Black Tourmaline is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$298K/yr729K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
30%top-5 click share · 39 brands · 41 sellers

Flapen Score

Black Tourmaline against its category

The dotted line is the Health & Household average. Past it, Black Tourmaline is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tourmaline market on Amazon at a glance

Shoppers on Amazon United States searched for Black Tourmaline 729K times last year and spent an estimated $298K. The top 5 brands take 47% of clicks. Demand peaks in Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
729K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.2%
Market size, estimated
$298Ka year
Peak month
October1.6× the quietest month
Top search term
black tourmaline229K searches a year

02 · Price

A sale here is worth $12.81.

Listings sell for $12.81 on average, from $4.81 to $65.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $12.81 that is $3K to $6K a year per listing.

Average price
$12.81under the $15 to $100 sweet spot
Price range
$4.81–$65.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,027 within Healing Crystals. It carries 515 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#1,027in Healing Crystals
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
60

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Tourmaline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

41

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

30%

Top 20: 66%

Open market

48%

  • Brand 112%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Black Tourmaline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Black Tourmaline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tourmaline229K/yr
  • black tourmaline necklace96K/yr
  • tourmaline92K/yr
  • turmalina negra original91K/yr
  • black tourmaline crystals51K/yr
  • turmalina negra36K/yr
  • tourmaline crystal20K/yr
  • black tourmaline jewelry21K/yr
  • tourmaline jewelry16K/yr
  • black tourmaline crystal15K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tourmaline

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Small in size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Tourmaline questions

Answered from the same tracked data.