Black Tourmaline
MaybeAn estimated 1.3% of orders come back. But demand is soft, at -4.0% this quarter, so Black Tourmaline is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $298K/yr729K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 30%top-5 click share · 39 brands · 41 sellers
Flapen Score
Black Tourmaline against its category
The dotted line is the Health & Household average. Past it, Black Tourmaline is stronger. Inside it, weaker.
Market
The Black Tourmaline market on Amazon at a glance
Shoppers on Amazon United States searched for Black Tourmaline 729K times last year and spent an estimated $298K. The top 5 brands take 47% of clicks. Demand peaks in Oct. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.
- Searches, last 12 months
- 729K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $298Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- black tourmaline229K searches a year
02 · Price
A sale here is worth $12.81.
Listings sell for $12.81 on average, from $4.81 to $65.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $12.81 that is $3K to $6K a year per listing.
- Average price
- $12.81under the $15 to $100 sweet spot
- Price range
- $4.81–$65.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,027 within Healing Crystals. It carries 515 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #1,027in Healing Crystals
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 515per listing
- Listings tracked
- 60
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Black Tourmaline products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
41
Top-5 brand share
47%
Top 20: 87%
Top-5 click share
30%
Top 20: 66%
Open market
48%
- Brand 112%
- Brand 212%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Black Tourmaline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Black Tourmaline search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black tourmaline229K/yr
- black tourmaline necklace96K/yr
- tourmaline92K/yr
- turmalina negra original91K/yr
- black tourmaline crystals51K/yr
- turmalina negra36K/yr
- tourmaline crystal20K/yr
- black tourmaline jewelry21K/yr
- tourmaline jewelry16K/yr
- black tourmaline crystal15K/yr
Reviews and returns
What reviews say buyers love and hate about Black Tourmaline
We read the reviews and the return reasons for every product selling here.
“Small in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Tourmaline questions
Answered from the same tracked data.









