black toothbrush
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$2.06–$71.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.19avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 118K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,422avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black toothbrush is a $139K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
black toothbrush market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $142K–$177K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 6.5%
- Avg brand age
- 43 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
65
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- MOON39%
- Oral-B32%
- Colgate13%
- Marvis5%
- Tetragonal tree5%
- Aquasonic2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Top black toothbrush search terms
- black toothbrush66K/yr
- moon toothbrush27K/yr
- toothbrush black12K/yr
- moon electric toothbrush5K/yr
- black tooth brush5K/yr
- black toothbrushes3K/yr
Top black toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOON Soft Bristle Toothbrush 2-Pack - Extra Soft Toothbrushes for Adults Sensitive Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning
MOON$9.424.6★3,690 rev
Oral-B 3D White Charcoal Manual Toothbrush 2-Pack Medium Bristles Teeth Whitening Brushes for Adults
Oral-B$6.824.7★29,815 rev
MOON Soft Bristle Toothbrush 2 x 2-Pack - 4 Extra Soft Toothbrushes for Adults Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning
MOON$16.944.6★3,690 rev
Oral-B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)
Oral-B$7.064.5★11,845 rev
Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack
Colgate$8.344.6★1,649 rev
Newest
by launch date
MOON Extra Soft Toothbrush 2-Pack Purple 720 Tapered Ultra-Fine Bristles Each for Gentle Deep Cleaning Adult Dental Care Ideal for Sensitive Gums and Teeth
MOON$9.343,690 rev
Oral-B 3D White Brilliance toothbrushes 4 Count Toothbrush Extra Soft Tough on Plaque Gentle on Gums whitening Tooth Brush
Oral-B$14.10875 rev
Colgate Total Active Prevention Soft Bristle Whitening Toothbrush Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 1 Pack
Colgate$2.0620 rev
Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack
Colgate$8.341,649 rev
Marlincare Electric Toothbrush for Adults Rechargeable Sonic Toothbrush with 180 Days Battery Life 5 Modes 48000VPM Motor Smart Timer IPX8 Waterproof 4 Brush Heads and Travel Case Black
Marlincare$24.36921 rev
Trending
90-day click momentumColgate Total Active Prevention Soft Bristle Whitening Toothbrush Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 1 Pack
Colgate$2.064.7★
MOON Extra Soft Toothbrush 2-Pack Purple 720 Tapered Ultra-Fine Bristles Each for Gentle Deep Cleaning Adult Dental Care Ideal for Sensitive Gums and Teeth
MOON$9.344.6★
Marlincare Electric Toothbrush for Adults Rechargeable Sonic Toothbrush with 180 Days Battery Life 5 Modes 48000VPM Motor Smart Timer IPX8 Waterproof 4 Brush Heads and Travel Case Black
Marlincare$24.364.4★
MOON Soft Bristle Toothbrush 2 x 2-Pack - 4 Extra Soft Toothbrushes for Adults Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning
MOON$16.944.6★
Tetragonal tree Extra Soft Toothbrushes (6 Pack) - 20 000 Ultra Soft Bristles for Sensitive Teeth & Receding Gums | Dentist Recommended Gentle Cleaning | BPA-Free | Black
Tetragonal tree$6.204.3★
What buyers say about black toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“fair price”
“Excellent Product”
“My teeth are whiter as well”
“Buttery soft”
“Charges quickly”
“Battery last long”
“As described”
“Easy brushing”
“Super soft bristles”
“Great cleaning”
What buyers complain about
“Very disappointed with the durability”
“Stopped Charging”
“one did not fit”
“Bad quality”
“Way too rough”
“doesn't clean well”
“Not easy to use”
“Battery no good”
“These are way overpriced”
“It is a flimsy product”
Top return reasons
Common questions
- Is black toothbrush profitable to sell on Amazon United States?
- The niche generates $139K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the black toothbrush niche?
- 9 brands and 65 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in black toothbrush?
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 1.1%.
- When does demand for black toothbrush peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the black toothbrush niche?
- Listings span $2.06–$71.28; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 12,422 reviews — the moat a new listing must climb.