Black Toothbrush
FailThe top 5 brands take 93% of clicks, so Black Toothbrush is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $139K/yr118K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 65 sellers
Flapen Score
Black Toothbrush against its category
The dotted line is the Health & Household average. Past it, Black Toothbrush is stronger. Inside it, weaker.
Market
The Black Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Black Toothbrush 118K times last year and spent an estimated $139K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $139Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- black toothbrush66K searches a year
02 · Price
A sale here is worth $14.19.
Listings sell for $14.19 on average, from $2.06 to $71.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.19 that is $4K to $7K a year per listing.
- Average price
- $14.19under the $15 to $100 sweet spot
- Price range
- $2.06–$71.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #209 within Toothbrushes & Accessories. It carries 12,422 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #209in Toothbrushes & Accessories
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 12,422per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Black Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MOON Soft Bristle Toothbrush 2-Pack - Extra Soft Toothbrushes for Adults Sensitive Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning
- Price
- $9.42
- Rating
- 4.6/5
- Reviews
- 3,690
- Age
- 5y ago

Oral-B 3D White Charcoal Manual Toothbrush 2-Pack Medium Bristles Teeth Whitening Brushes for Adults
- Price
- $6.82
- Rating
- 4.7/5
- Reviews
- 29,815
- Age
- 7y ago

MOON Soft Bristle Toothbrush 2 x 2-Pack - 4 Extra Soft Toothbrushes for Adults Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning
- Price
- $16.94
- Rating
- 4.6/5
- Reviews
- 3,690
- Age
- 2y ago

Oral-B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)
- Price
- $7.06
- Rating
- 4.5/5
- Reviews
- 11,845
- Age
- 8y ago

Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 1y ago
Trending
estimated 90-day click momentum
Colgate Total Active Prevention Soft Bristle Whitening Toothbrush Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 1 Pack
- Price
- $2.06
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago

MOON Extra Soft Toothbrush 2-Pack Purple 720 Tapered Ultra-Fine Bristles Each for Gentle Deep Cleaning Adult Dental Care Ideal for Sensitive Gums and Teeth
- Price
- $9.34
- Rating
- 4.6/5
- Reviews
- 3,690
- Age
- 4mo ago

Marlincare Electric Toothbrush for Adults Rechargeable Sonic Toothbrush with 180 Days Battery Life 5 Modes 48000VPM Motor Smart Timer IPX8 Waterproof 4 Brush Heads and Travel Case Black
- Price
- $24.36
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 1y ago

MOON Soft Bristle Toothbrush 2 x 2-Pack - 4 Extra Soft Toothbrushes for Adults Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning
- Price
- $16.94
- Rating
- 4.6/5
- Reviews
- 3,690
- Age
- 2y ago

Tetragonal tree Extra Soft Toothbrushes (6 Pack) - 20 000 Ultra Soft Bristles for Sensitive Teeth & Receding Gums | Dentist Recommended Gentle Cleaning | BPA-Free | Black
- Price
- $6.20
- Rating
- 4.3/5
- Reviews
- 124
- Age
- 1y ago
Newest
by launch date
MOON Extra Soft Toothbrush 2-Pack Purple 720 Tapered Ultra-Fine Bristles Each for Gentle Deep Cleaning Adult Dental Care Ideal for Sensitive Gums and Teeth
- Price
- $9.34
- Rating
- 4.6/5
- Reviews
- 3,690
- Age
- 4mo ago

Oral-B 3D White Brilliance toothbrushes 4 Count Toothbrush Extra Soft Tough on Plaque Gentle on Gums whitening Tooth Brush
- Price
- $14.10
- Rating
- 4.6/5
- Reviews
- 875
- Age
- 1y ago

Colgate Total Active Prevention Soft Bristle Whitening Toothbrush Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 1 Pack
- Price
- $2.06
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago

Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 1y ago

Marlincare Electric Toothbrush for Adults Rechargeable Sonic Toothbrush with 180 Days Battery Life 5 Modes 48000VPM Motor Smart Timer IPX8 Waterproof 4 Brush Heads and Travel Case Black
- Price
- $24.36
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
65
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
4%
- MOON39%
- Oral-B32%
- Colgate13%
- Marvis5%
- Tetragonal tree5%
- Aquasonic2%
- Open — no brand owns it (3 brands, 4%)
Demand
Black Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Black Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black toothbrush66K/yr
- moon toothbrush27K/yr
- toothbrush black12K/yr
- moon electric toothbrush5K/yr
- black tooth brush5K/yr
- black toothbrushes3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Toothbrush
We read the reviews and the return reasons for every product selling here.
“Very disappointed with the durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









