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Black Tissue Paper

Fail

The products selling today already average 4.7★, so Black Tissue Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$518K/yr321K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
73%top-5 click share · 13 brands · 14 sellers

Flapen Score

Black Tissue Paper against its category

The dotted line is the Health & Household average. Past it, Black Tissue Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tissue Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Black Tissue Paper 321K times last year and spent an estimated $518K. The top 5 brands take 75% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 21.7% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
21.7%
Market size, estimated
$518Ka year
Peak month
October2.2× the quietest month
Top search term
black tissue paper242K searches a year

02 · Price

A sale here is worth $7.44.

Listings sell for $7.44 on average, from $4.56 to $21.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $7.44 that is $30K to $37K a year per listing.

Average price
$7.44under the $15 to $100 sweet spot
Price range
$4.56–$21.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$30K–$37K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #35 within Wrapping Tissue. It carries 1,422 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#35in Wrapping Tissue
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,422per listing
Listings tracked
16

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

13 flat

Sellers

14

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

20%

  • Brand 127%
  • Brand 226%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Black Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

Search terms

Top Black Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tissue paper242K/yr
  • black tissue paper for gift bags33K/yr
  • tissue paper black11K/yr
  • black tissue paper bulk9K/yr
  • black gift paper7K/yr
  • black tissue6K/yr
  • black gift tissue paper7K/yr
  • black gift paper tissue3K/yr
  • black tissue paper sheets2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tissue Paper

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Smaller than described”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Tissue Paper questions

Answered from the same tracked data.