Is black tissue paper profitable to sell on Amazon United States?

The niche generates $518K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (47/100).

How competitive is the black tissue paper niche?

13 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in black tissue paper?

Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.6%.

When does demand for black tissue paper peak?

Demand peaks in Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the black tissue paper niche?

Listings span $4.56–$21.85; the average listing price is $7.44 (sweet spot $15–$100). The average incumbent carries 1,422 reviews — the moat a new listing must climb.

black tissue paper

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Conversion

Incredible21.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Good$518K

$518K/yr · 321K searches

Review moat

Good1,422.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.56–$21.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad$7.44

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, black tissue paper is a $518K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

black tissue paper market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $446K–$595K; units × avg price
Conversion rate: 21.7%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.3%
Avg brand age: 35 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

20%

Jkopsnr27%
Hlonon26%
SUNCOLOR8%
TUXIYA7%
bondibili7%
Sadaunbe5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.2×

Open Trend

Top black tissue paper search terms

black tissue paper242K/yr -3.7%20.3% conv.
black tissue paper for gift bags33K/yr +23.2%18.4% conv.
tissue paper black11K/yr +8.2%15.2% conv.
black tissue paper bulk9K/yr -6.9%14.2% conv.
black gift paper7K/yr -0.4%8.2% conv.
black tissue6K/yr -9.9%10.5% conv.
black gift tissue paper7K/yr +0.4%12.8% conv.
black gift paper tissue3K/yr -6.4%13.4% conv.
black tissue paper sheets2K/yr -43.0%14.3% conv.

All search terms

Top black tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jkopsnr 100 Sheets Black Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative

Jkopsnr$7.894.7★959 rev

Hlonon Black Tissue Paper - 30 Sheets 14 x 20 Inch Gift Wrapping DIY Crafts Wedding Birthday Christmas

Hlonon$4.994.8★712 rev

SUNCOLOR 36 Sheets Glitter Black Tissue Paper for Gift Bags 20 x 20 Inch Sparkling Wrapping Tissue for Halloween Crafts & Party Packaging

SUNCOLOR$5.024.7★689 rev

bondibili 140 Sheets Black Tissue Paper for Gift Bags 20 x 14 inch Acid Free Black Wrapping Tissue Paper Bulk for Gift Package Storage Christmas Wedding Birthday Mothers Day Party Decor Art Craft

bondibili$6.594.7★489 rev

TUXIYA 200 Sheets Black Tissue Paper for Gift Bags 14 X 20Inch Black Wrapping Tissue Paper Bulk for Gift Packaging Filler Art Crafts DIY Birthday Wedding Halloween Christmas

TUXIYA$9.884.8★62 rev

Newest

by launch date

TUXIYA 600 Sheets Black Tissue Paper for Gift Bags 14 X 20Inch Black Wrapping Paper Bulk for Gift Packaging Filler Art Crafts DIY Birthday Wedding Halloween Christmas

TUXIYA$21.8562 rev

3mo ago

Black Tissue Paper for Gift Bags 25 Sheets-20 x 20 Inch Recyclable Gift Wrap Tissues for Christmas Weddings Birthdays Party & Festival Decorations DIY Craft Supplies

Sadaunbe$4.8547 rev

9mo ago

TUXIYA 200 Sheets Black Tissue Paper for Gift Bags 14 X 20Inch Black Wrapping Tissue Paper Bulk for Gift Packaging Filler Art Crafts DIY Birthday Wedding Halloween Christmas

TUXIYA$9.8862 rev

12mo ago

PLULON 60 Sheets Black Tissue Paper for Gift Bags Gift Wrapping Paper Tissue Bulk for Crafts Packaging Birthday Baby Shower Wedding Holiday Flower Bachelorette Bridal Party Decorations

PLULON$5.403,330 rev

1y ago

SUNCOLOR 36 Sheets Glitter Black Tissue Paper for Gift Bags 20 x 20 Inch Sparkling Wrapping Tissue for Halloween Crafts & Party Packaging

SUNCOLOR$5.02689 rev

1y ago

What buyers say about black tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Color12%

“I liked the color”

Gifting Purpose12%

“great for gifting”

Size-Overall11%

“Size is accurate”

Value For Money10%

“Very Affordable”

Advertised Vs Actual Product8%

“As advertised”

Thickness5%

“also thick enough to be durable”

Durability5%

“still durable enough to fluff”

Ease Of Use4%

“is really convenient”

Shape/Style2%

“it still looks very sleek”

What buyers complain about

Size-Overall24%

“Smaller than described”

Thickness11%

“Thin”

Smell8%

“the smell is almost a deal breaker for me”

Color8%

“Unfortunately it isn't as dark as the photos on Amazon”

Quality-Overall5%

“lower quality than expected as well”

Strength4%

“Flimsy”

Value For Money3%

“I thought these would be tougher for the price of 8 dlls”

Durability2%

“Weak durability tissue paper”

Thin1%

“It is incredibly thin”

Top return reasons

Size-Overall36%

Value For Money18%

Color15%

Advertised Vs Actual Product8%

Material Quality6%

Quality-Overall3%

Thin2%

Brightness/Shine/Glow2%

Smell2%

Wrinkles1%

Common questions

Is black tissue paper profitable to sell on Amazon United States?: The niche generates $518K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (47/100).
How competitive is the black tissue paper niche?: 13 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in black tissue paper?: Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.6%.
When does demand for black tissue paper peak?: Demand peaks in Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the black tissue paper niche?: Listings span $4.56–$21.85; the average listing price is $7.44 (sweet spot $15–$100). The average incumbent carries 1,422 reviews — the moat a new listing must climb.