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Black Spruce Essential Oil

Fail

Shoppers spend an estimated $61K a year here, so Black Spruce Essential Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$61K/yr30K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
64%top-5 click share · 16 brands · 16 sellers

Flapen Score

Black Spruce Essential Oil against its category

The dotted line is the Health & Household average. Past it, Black Spruce Essential Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Spruce Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Black Spruce Essential Oil 30K times last year and spent an estimated $61K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
11.5%
Market size, estimated
$61Ka year
Peak month
December3.2× the quietest month
Top search term
black spruce essential oil14K searches a year

02 · Price

A sale here is worth $17.70.

Listings sell for $17.70 on average, from $8.82 to $48.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.70 that is $0 to $2K a year per listing.

Average price
$17.70inside the $15 to $100 sweet spot
Price range
$8.82–$48.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #500 within Aromatherapy. It carries 4,223 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
5.7%
Average rank
#500in Aromatherapy
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,223per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Demand

Black Spruce Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Black Spruce Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black spruce essential oil14K/yr
  • spruce essential oil13K/yr
  • blue spruce essential oils4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Spruce Essential Oil

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
1.1%of orders come back
“Very faint scent”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Spruce Essential Oil questions

Answered from the same tracked data.