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black spruce essential oil

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 15Conversion 93Competition 34Returns 92Price range 83Avg price 82Brand share 57Review moat 25Quality gap 45

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$8.82–$48.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.70

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,223.2

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 30K searches

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, black spruce essential oil is a $61K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black spruce essential oil market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$44K–$53K
units × avg price
Conversion rate
11.5%
Avg BSR
#500
Page quality
0%
Prime
95%
Sponsored
50%
Out of stock
5.7%
Avg brand age
69 months
Avg seller age
195 days

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -20.3% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top black spruce essential oil search terms

  • black spruce essential oil14K/yr
  • spruce essential oil13K/yr
  • blue spruce essential oils4K/yr
All search terms

What buyers say about black spruce essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“Strong fragrance”

Quality-Overall16%

“Excellent product”

Pest/Insect Control4%

“Excellent flea repellent”

Size-Overall3%

“Good size”

Value For Money3%

“Awesome price for the amount you get”

Strength3%

“It's quite strong”

Advertised Vs Actual Product2%

“As advertised”

Soft Feel2%

“Super soft”

Comfort-Overall1%

“Nice and relaxing sent”

Flavor1%

“cuts through the rich flavor of a tobacco blend for a mildly refreshing taste”

What buyers complain about

Smell57%

“Very faint scent”

Strength8%

“Weak”

Quality-Overall5%

“Not the best”

Value For Money4%

“requires far too much to be worth anything”

Adhesion/Stickiness2%

“It feels like it's glued on”

Dilute/Watery1%

“Cheap diluted paraffin base”

Ingredients-Overall1%

“Im sure there was some cedar involved in making this but it is NOT pure essential oil.”

Natural Ingredients1%

“They were definitely not 100 percent natural oils”

Accuracy-Overall1%

“inconsistency”

Stale/Rotten/Spoiled1%

“Gross”

Top return reasons

Smell78%
Advertised Vs Actual Product6%
Leak-Proof3%
Strength2%
Functionality-Overall2%
Size-Overall1%
Quality-Overall1%
Value For Money1%
Vegan/Organic1%
Ingredients-Overall1%

Common questions

Is black spruce essential oil profitable to sell on Amazon United States?
The niche generates $61K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (48/100).
How competitive is the black spruce essential oil niche?
16 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in black spruce essential oil?
Top complaints mined from reviews: Smell, Strength, Quality-Overall. The return rate is 1.1%.
When does demand for black spruce essential oil peak?
Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the black spruce essential oil niche?
Listings span $8.82–$48.81; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 4,223 reviews — the moat a new listing must climb.