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Black Sponge

Fail

Shoppers spend an estimated $58K a year here, so Black Sponge is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$58K/yr57K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
60%top-5 click share · 15 brands · 20 sellers

Flapen Score

Black Sponge against its category

The dotted line is the Health & Household average. Past it, Black Sponge is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Black Sponge 57K times last year and spent an estimated $58K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
8.3%
Market size, estimated
$58Ka year
Peak month
August1.3× the quietest month
Top search term
black sponge19K searches a year

02 · Price

A sale here is worth $12.25.

Listings sell for $12.25 on average, from $5.21 to $23.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.25 that is $1K to $3K a year per listing.

Average price
$12.25under the $15 to $100 sweet spot
Price range
$5.21–$23.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #542 within Sponges. It carries 362 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
76%
Out of stock, average day
12.3%
Average rank
#542in Sponges
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
362per listing
Listings tracked
25

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

14%

  • Brand 127%
  • Brand 226%
  • Brand 319%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 14%)

Demand

Black Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black sponge19K/yr
  • black sponges10K/yr
  • black dish sponge8K/yr
  • jetz scrubz sponge7K/yr
  • black kitchen sponge6K/yr
  • black sponges kitchen6K/yr
  • jetz-scrubz2K/yr
  • jetz scrubz sponge 3 pack504/yr

Reviews and returns

What reviews say buyers love and hate about Black Sponge

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Smell”
0.9%of orders come back
“They do stink”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Sponge questions

Answered from the same tracked data.