black seed oil
Worth a lookShows a $8.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$8.5M$8.5M/yr · 4.9M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$22.87avg listing price — sweet spot $15–$100
Price range
Great$8.90–$49.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,917.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black seed oil is a $8.5M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Apr. Verdict: Worth a look — 67/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
black seed oil market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- $6.9M–$9.1M
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
572
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
41%
Top 20: 84%
Open market
30%
- Amazing Herbs21%
- Healths Harmony18%
- Dr. Berg Nutritionals10%
- ZHOU8%
- PRIME NATURAL7%
- Maju Superfoods6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Jan, Apr · busiest ÷ quietest = 1.6×
Top black seed oil search terms
- black seed oil3.1M/yr
- black seed oil organic cold pressed604K/yr
- black cumin seed oil261K/yr
- organic black seed oil159K/yr
- blackseed oil94K/yr
- black seed oil organic104K/yr
- blackseed oil organic cold pressed unrefined glass bottle70K/yr
- black seed oil liquid60K/yr
- cold pressed black seed oil54K/yr
- aceite de comino negro organico51K/yr
Top black seed oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazing Herbs Premium Liquid Black Seed Oil - Cold Pressed with Nigella & Sativa Aids in Digestive Health Omegas 3 6 & 9 Immune Support Brain Function Non GMO for Men and Women - 8 Fl Oz
Amazing Herbs$30.604.6★40,967 rev
Dr. Berg Black Seed Oil Organic Cold Pressed Pure Nigella Sativa Black Cumin Oil USDA Organic Halal Vegan for Hair Skin Immune Support Unrefined Liquid 4 oz Glass Bottle
Dr. Berg Nutritionals$24.034.7★540 rev
Black Seed Oil - 120 Softgel Capsules Skin Health (Non-GMO & Vegan) Cold-Pressed Nigella Sativa Producing Pure Black Cumin Seed Oil with Vitamin E - 500mg Each 1000mg Per 2 Capsule Serving
Healths Harmony$21.224.5★53,219 rev
Zhou Organic Black Seed Oil - Black Cumin Seed Oil Cold Pressed Nigella Sativa Pure Unrefined Blackseed Liquid Premium Supplement for Health with Thymoquinone Omega 3 6 9 - 8 Fl Oz (Pack of 1)
ZHOU$19.474.5★33,290 rev
Amazing Herbs Premium Black Seed Oil - Cold Pressed Nigella Sativa Aids in Digestive Health Immune Support Brain Function Joint Mobility Gluten Free Non GMO - 1 Fl Oz
Amazing Herbs$8.944.6★40,967 rev
Newest
by launch dateDr. Berg Black Seed Oil Organic Cold Pressed Pure Nigella Sativa Black Cumin Oil USDA Organic Halal Vegan for Hair Skin Immune Support Unrefined Liquid 4 oz Glass Bottle
Dr. Berg Nutritionals$24.03540 rev
Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels
Resilia Oil Of Oregano$28.2311,500 rev
Micro Ingredients Black Seed Oil Softgels 3 000mg 240 Count | 2-in-1 Formula with Oil of Oregano Carvacrol & Thymoquinone | Plant Based Non-GMO
Micro Ingredients$28.04820 rev
Black Seed Oil Organic Cold Pressed Unrefined Glass Bottle | USDA Certified Organic Black Cumin Seed Oil | High Thymoquinone Omega 3 6 9 | for Immune Support Joints Digestion Hair & Skin | 8 Fl oz
Vocks$16.68956 rev
Organics Ocean Better Black Seed Oil Cold Pressed - Pure Nigella Sativa Oil for Immune Support - 5% Thymoquinone - Support Memory Vitality and Cellular Health
Organics Ocean$33.99784 rev
Trending
90-day click momentumDr. Berg Black Seed Oil Organic Cold Pressed Pure Nigella Sativa Black Cumin Oil USDA Organic Halal Vegan for Hair Skin Immune Support Unrefined Liquid 4 oz Glass Bottle
Dr. Berg Nutritionals$24.034.7★
Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels
Resilia Oil Of Oregano$28.234.3★
Black Seed Oil Softgels | 5% Thymoquinone - TQ-Advanced | High Potency - 500 mg per Capsule - 15:1 Concentrate from Nigella Sativa Extract Raw Form Vegan Formula Glass Bottle (60 Softgels)
Triquetra Health$25.154.4★
USDA Organic Black Seed Oil Liquid (16 fl oz) Premium Cold-Pressed Nigella Sativa Producing Pure Black Cumin Seed Oil - Antioxidant Supplement - Vegan Gluten-Free & Non-GMO (No Pills or Capsules)
Healths Harmony$33.834.5★
Gaia Herbs Black Seed Oil - Cold-Pressed Capsules with Nigella Seed Traditionally Used for Lung Respiratory & Antioxidant Support* - Herbal Supplement - 60 Vegan Liquid Phyto-Caps (30 Servings)
Gaia Herbs$29.914.6★
What buyers say about black seed oil
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“Perfect description”
“Good taste”
“Worked Quickly”
“No bloat, other great benefits”
“Easy swallowing”
“Good deal”
“Easy to use”
“More energy”
“Smooth to the touch”
What buyers complain about
“Gross taste”
“Did not work”
“Not worth it”
“Bad smell”
“False advertisement”
“BAD SIDE EFFECTS”
“Much smaller”
“Dosage is too high”
“Hard on your stomach”
“Digestive issues”
Top return reasons
Common questions
- Is black seed oil profitable to sell on Amazon United States?
- The niche generates $8.5M/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (67/100).
- How competitive is the black seed oil niche?
- 25 brands and 572 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in black seed oil?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for black seed oil peak?
- Demand peaks in Jan–Apr; the busiest month runs 1.6× the quietest.
- What does it cost to enter the black seed oil niche?
- Listings span $8.90–$49.15; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 11,917 reviews — the moat a new listing must climb.