Black Seed Oil
PassBlack Seed Oil scores 67 out of 100, a Pass. Shoppers spend an estimated $8.5M a year here, demand is soft, at -18.0% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $8.5M/yr4.9M searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 572 sellers
Flapen Score
Black Seed Oil against its category
The dotted line is the Health & Household average. Past it, Black Seed Oil is stronger. Inside it, weaker.
Market
The Black Seed Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Black Seed Oil 4.9M times last year and spent an estimated $8.5M. The top 5 brands take 63% of clicks. Demand peaks in Jan–Apr. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.
- Searches, last 12 months
- 4.9M
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $8.5Ma year
- Peak month
- April1.6× the quietest month
- Top search term
- black seed oil3.1M searches a year
02 · Price
A sale here is worth $22.87.
Listings sell for $22.87 on average, from $8.90 to $49.15. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $22.87 that is $183K to $229K a year per listing.
- Average price
- $22.87inside the $15 to $100 sweet spot
- Price range
- $8.90–$49.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $183K–$229K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Essential Fatty Acids. It carries 11,917 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Essential Fatty Acids
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 11,917per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Black Seed Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
572
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
41%
Top 20: 84%
Open market
30%
- Brand 121%
- Brand 218%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Black Seed Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr · busiest ÷ quietest = 1.6×
Search terms
Top Black Seed Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black seed oil3.1M/yr
- black seed oil organic cold pressed604K/yr
- black cumin seed oil261K/yr
- organic black seed oil159K/yr
- blackseed oil94K/yr
- black seed oil organic104K/yr
- blackseed oil organic cold pressed unrefined glass bottle70K/yr
- black seed oil liquid60K/yr
- cold pressed black seed oil54K/yr
- aceite de comino negro organico51K/yr
Reviews and returns
What reviews say buyers love and hate about Black Seed Oil
We read the reviews and the return reasons for every product selling here.
“Gross taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Seed Oil questions
Answered from the same tracked data.









