Is black plates profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 69 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (65/100).

How competitive is the black plates niche?

49 brands and 65 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in black plates?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.

When does demand for black plates peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the black plates niche?

Listings span $8.28–$105.55; the average listing price is $34.48 (sweet spot $15–$100). The average incumbent carries 2,490 reviews — the moat a new listing must climb.

black plates

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible$34.48

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 1.4M searches

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$8.28–$105.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,489.51

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black plates is a $1.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 65/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black plates market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 3.4%
Avg BSR: #225
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.5%
Avg brand age: 39 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

Top-5 brand share

34%

Top 20: 76%

Top-5 click share

30%

Top 20: 60%

Open market

62%

PLASTICPRO9%
Gibson Elite8%
Quatish7%
E-far6%
Teivio4%
ejonirinjonir4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top black plates search terms

black plates257K/yr -0.4%2.5% conv.
black plastic plates156K/yr +16.4%3.3% conv.
black paper plates130K/yr +21.6%4.6% conv.
black plates disposable for party103K/yr +6.1%3.5% conv.
black dish set119K/yr -19.9%0.9% conv.
black plates and bowls sets111K/yr -25.2%1.2% conv.
black disposable plates87K/yr +10.8%2.9% conv.
black dinnerware sets83K/yr -29.2%0.7% conv.
black dishes60K/yr -2.9%0.6% conv.
black plate set55K/yr -9.3%1.1% conv.

All search terms

Top black plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PLASTICPRO 100 PCS Black Plastic Plates Light Weight 9 Inch Plastic Dinner Plates Black Plates Disposable for Party and Wedding

PLASTICPRO$14.464.1★1,583 rev

Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black

Quatish$24.294.3★1,322 rev

Gibson Elite Pasco 16 Piece (Service for 4) Plates and Bowls Double Bowl Reactive Glaze Dishes Stoneware Ceramic Dinnerware Set - Black

Gibson Elite$67.594.7★21,608 rev

EI 150pcs Black Plastic Plates Frosted Plastic Plate Premium Heavy Duty Black Plastic Plates Black Disposable Plates with Plastic Silverware 10.25 Dinner Plates and 7.5 Dessert Plate Wedding Party

ejonirinjonir$36.804.5★290 rev

BESTSTAR 200PCS Black Plastic Plates Set 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates Premium Disposable Plates for Party Graduation Party Supplies 2026

BESTSTAR$47.944.7★795 rev

Newest

by launch date

200pcs Black Plastic Party Plates Set Disposable Black Plates and Napkins for Party 50 Of Each 9 Dinner Plate Napkins Cups & Cutlery Plastic Dinnerware for Retirement Graduation Birthday BBQ

CLIYTICA$25.82109 rev

10mo ago

EWFEN Plates and Bowls Sets 12 Pieces Ceramic Dinnerware Set for 4 Stoneware Dishware Dishes Set Scratch Resistant Dishes Set Dishwasher & Microwave Safe Black

EWFEN$41.90246 rev

11mo ago

Gibson Elite Deerfield 16-Piece Stoneware Dinnerware Set Matte Black Reactive Glaze Plates and Bowls Stackable Modern Design Service for 4 Microwave & Dishwasher Safe

Gibson Elite$85.374,967 rev

12mo ago

Tyzarglef 105PCS Paper Plates and Napkins Set 7 Inch Scalloped Disposable Tableware with Forks for Birthdays Garden Parties & Outdoor Events Serves 35 (Black)

Tyzarglef$12.44193 rev

1y ago

Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black

Quatish$24.291,322 rev

1y ago

What buyers say about black plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality set”

Value For Money10%

“Good deal”

Strength10%

“Nice sturdy set”

Durability9%

“they still look new”

Color6%

“Black color looks great”

Advertised Vs Actual Product5%

“Exactly as pictured”

Size-Overall4%

“Perfect size for every day use”

Design-Overall3%

“Love the design very unique”

Dishwasher Safe3%

“Easy to wash holds up in the dishwasher”

Ease Of Cleaning3%

“Extremely easy to wash”

What buyers complain about

Size-Overall16%

“Too small”

Quality-Overall13%

“POOR QUALITY”

Color6%

“Not correct color”

Strength5%

“Not sturdy”

Material Quality5%

“Cheap plastic”

Thickness4%

“The plates were very thin as well”

Durability4%

“Not durable”

Rusts/Corrodes3%

“Started to show signs of rusting after one week”

Value For Money3%

“honestly not worth the price”

Dishwasher Safe3%

“Not dishwasher safe”

Top return reasons

Size-Overall30%

Material Quality17%

Quality-Overall8%

Color8%

Value For Money8%

Advertised Vs Actual Product8%

Strength6%

Thin4%

Dishwasher Safe2%

Microwave Safe1%

Common questions

Is black plates profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 69 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (65/100).
How competitive is the black plates niche?: 49 brands and 65 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in black plates?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.
When does demand for black plates peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the black plates niche?: Listings span $8.28–$105.55; the average listing price is $34.48 (sweet spot $15–$100). The average incumbent carries 2,490 reviews — the moat a new listing must climb.