Black Plates

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

3.4%

Market size, estimated

$1.6Ma year

Peak month

November1.7× the quietest month

Top search term

black plates257K searches a year

Listings sell for $34.48 on average, from $8.28 to $105.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $34.48 that is $17K to $26K a year per listing.

Average price

$34.48inside the $15 to $100 sweet spot

Price range

$8.28–$105.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$17K–$26K

Returns

1.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #225 within Disposable Plates, Bowls & Cutlery. It carries 2,490 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#225in Disposable Plates, Bowls & Cutlery

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,490per listing

Listings tracked

69

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

39 months