black paper towels
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Price range
Great$10.09–$41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good837.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$38K$38K/yr · 89K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black paper towels is a $38K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
black paper towels market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #1,736
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 10.0%
- Avg brand age
- 49 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Renova51%
- sysho25%
- Gilprop16%
- Who Gives A Crap6%
- Iconikal2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×
Top black paper towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft
Renova$19.084.3★1,319 rev
black toilet paper ultra-soft four-ply safe for use in the toilet strong elegant and unique black roll for modern bathroom decor 125 sheets 6 rolls
sysho$24.683.9★12 rev
Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Black)
Gilprop$25.373.8★102 rev
Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers
Who Gives A Crap$41.914.6★1,882 rev
Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft
Renova$17.984.3★1,607 rev
Newest
by launch dateGilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Black)
Gilprop$25.37102 rev
black toilet paper ultra-soft four-ply safe for use in the toilet strong elegant and unique black roll for modern bathroom decor 125 sheets 6 rolls
sysho$24.6812 rev
Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers
Who Gives A Crap$41.911,882 rev
Iconikal 240-Sheet Gag Joke Money Toilet Paper $100 Dollar Bill 1 Roll
Iconikal$10.09495 rev
Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft
Renova$17.981,607 rev
Trending
90-day click momentumWho Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers
Who Gives A Crap$41.914.6★
black toilet paper ultra-soft four-ply safe for use in the toilet strong elegant and unique black roll for modern bathroom decor 125 sheets 6 rolls
sysho$24.683.9★
Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft
Renova$19.084.3★
Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Black)
Gilprop$25.373.8★
Black Toilet Paper 3 ply Gift box 2 Rolls 140 Premium Quality sheets
Renova$14.004.5★
What buyers say about black paper towels
What buyers praise and complain about, mined from review topics.What buyers love
“STILL A GREAT 👍 PRODUCT WITH NICE WRAPPING AESTHETICS”
“great product, fun gift”
“I'm eco-friendly and this is perfect in thickness, comfort, cute packaging for the bathroom aesthetics, and septic safe”
“still soft”
“absorbancy etc.”
“Because its decorative, I use it because its superior”
“As advertised”
“in terms of comfort”
“Smells good”
“it is strong”
What buyers complain about
“is kind of expensive”
“Too thin for me”
“This is not soft”
“The rolls are kind of small”
“I am allergic to regular toilet paper”
“Flimsy”
“mindful you are not to wipe too hard”
“Was expecting a much softer product”
“Leaves a stain”
“Smells like nothing”
Top return reasons
Common questions
- Is black paper towels profitable to sell on Amazon United States?
- The niche generates $38K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the black paper towels niche?
- 5 brands and 8 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black paper towels?
- Top complaints mined from reviews: Value For Money, Thickness, Hard Feel. The return rate is 0.4%.
- When does demand for black paper towels peak?
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the black paper towels niche?
- Listings span $10.09–$41.91; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.