black paper plates
Worth a lookShows searches that convert (8.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.26avg listing price — sweet spot $15–$100
Price range
Good$5.89–$34.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good885.31avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Market size
Okay$214K$214K/yr · 157K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, black paper plates is a $214K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black paper plates market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $191K–$229K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #440
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
30
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
52%
Top 20: 87%
Open market
37%
- QZYL18%
- PLASTICPRO12%
- Lzerking10%
- Aixuler10%
- LANLISA8%
- Tyzarglef5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 2.6×
Top black paper plates search terms
- black paper plates130K/yr
- black paper plates disposable for party13K/yr
- paper plates black8K/yr
- black paper plates 10 inch5K/yr
- black paper dinner plates2K/yr
Top black paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Pieces of Paper Plates Round Black Party Plates Pack Disposable 9 Inches Paper Dinner Plates Everyday Use Plates for Daily Meals Picnic Camping Birthday Christmas Thanksgiving Supplies
QZYL$13.684.3★610 rev
PLASTICPRO 100 PCS Black Plastic Plates Light Weight 9 Inch Plastic Dinner Plates Black Plates Disposable for Party and Wedding
PLASTICPRO$14.464.1★1,583 rev
40Pcs Disposable Paper Plates Black Including 20pcs 9 and 20pcs 7 Plates Strong and Sturdy Disposable Plates for Party Dinner Holiday Picnic Birthday Party Dinner Table Wedding
Aixuler$8.284.4★860 rev
Lzerking Black Party Supplies Set 224 Pieces of Black Paper Plates Cups Napkins and Heavy Duty Plastic Spoons Forks Knives for 32 Guests for Birthday Graduation Wedding Festivals
Lzerking$21.794.5★120 rev
LANLISA 50 Black Paper Plates Disposable 25-9 & 25-7 Disposable Birthday Cake Dessert Plates For Graduation Baby Shower Party Supplies
LANLISA$9.684.6★594 rev
Newest
by launch date
Yinbanban Stylish Paper Plates 40 Count Eco Compostable Plates Gold Foil Polka Dots Black Paper Plates 9 inch Disposable Plates for Easter Birthday Wedding Party Great Dessert Plates Dinner Plates
Yinbanban$10.5698 rev
Vyntra 175 Pcs Black Disposable Paper Plates and Napkins Set for 25 9 Dinner Plates & 7 Dessert Plates Tableware for Birthday Graduation Wedding Party
Vyntra$16.70354 rev
Tyzarglef 105PCS Paper Plates and Napkins Set 7 Inch Scalloped Disposable Tableware with Forks for Birthdays Garden Parties & Outdoor Events Serves 35 (Black)
Tyzarglef$12.44193 rev
HEIPINIUYE 25 Pieces Black Paper Plates 7 Inch Black Scalloped Plates Disposable Dinner Plate for Wedding Baby Shower Birthday Halloween Party Dessert Plate
HEIPINIUYE$5.8955 rev
Party Solids Exquisite Black Paper Plates Disposable Heavy Duty 7 Inch Black Disposable Plates For Party 50 Pcs Heavy Duty 350 GSM Birthday Party Supplies
Party Solids$10.45376 rev
Trending
90-day click momentumHEIPINIUYE 25 Pieces Black Paper Plates 7 Inch Black Scalloped Plates Disposable Dinner Plate for Wedding Baby Shower Birthday Halloween Party Dessert Plate
HEIPINIUYE$5.894.7★
Munfix 100 Pack Black Plastic Dinner Plates 9 Inch Disposable Plates Bulk Pack Party Plates for BBQ Picnic Parties Travel and Events Microwavable Recyclable
Munfix$17.384.6★
Vyntra 175 Pcs Black Disposable Paper Plates and Napkins Set for 25 9 Dinner Plates & 7 Dessert Plates Tableware for Birthday Graduation Wedding Party
Vyntra$16.704.6★
QZYL 50 Count Black 7 Inch Round Paper Plates Heavy Duty Disposable Dinnerware for Parties Weddings BBQs Birthdays Picnics
QZYL$9.884.3★
Exquisite Party Solids Black Plastic Plates For Party Supplies 7 Black Disposable Plates Heavy Duty 50 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set
Exquisite$10.924.7★
What buyers say about black paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Sturdy”
“Quality plates at quality price”
“Great Value”
“There are so many color choices, and sizes”
“Love This Design”
“Great size”
“Great durability”
“Thick”
“that worked out well which I felt was the most important that they didnt crack or bend when being used”
“Exactly what wanted”
What buyers complain about
“Poor quality”
“Too small”
“Thickness, not very”
“Very flimsy”
“the napkins smelled like a moldy basement”
“Super thin”
“Description says sturdy but they are NOT”
“These plates were not microwave safe”
“Not for hot food”
“Not durable”
Top return reasons
Common questions
- Is black paper plates profitable to sell on Amazon United States?
- The niche generates $214K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the black paper plates niche?
- 22 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in black paper plates?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.3%.
- When does demand for black paper plates peak?
- Demand peaks in May–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the black paper plates niche?
- Listings span $5.89–$34.57; the average listing price is $15.26 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.