Black Paper Plates
MaybeBuyers convert on 8.9% of searches. But the products selling today already average 4.5★, so Black Paper Plates is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $214K/yr157K searches / yr
- 90-day growth
- +22.0%search demand this quarter
- Competition
- 52%top-5 click share · 22 brands · 30 sellers
Flapen Score
Black Paper Plates against its category
The dotted line is the Health & Household average. Past it, Black Paper Plates is stronger. Inside it, weaker.
Market
The Black Paper Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Black Paper Plates 157K times last year and spent an estimated $214K. The top 5 brands take 58% of clicks. Demand peaks in May–Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- +22.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $214Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- black paper plates130K searches a year
02 · Price
A sale here is worth $15.26.
Listings sell for $15.26 on average, from $5.89 to $34.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.26 that is $4K to $8K a year per listing.
- Average price
- $15.26inside the $15 to $100 sweet spot
- Price range
- $5.89–$34.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #440 within Disposable Plates, Bowls & Cutlery. It carries 885 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #440in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 885per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Black Paper Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
30
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
52%
Top 20: 87%
Open market
37%
- Brand 118%
- Brand 212%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 65%
Demand
Black Paper Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Black Paper Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black paper plates130K/yr
- black paper plates disposable for party13K/yr
- paper plates black8K/yr
- black paper plates 10 inch5K/yr
- black paper dinner plates2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Paper Plates
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Paper Plates questions
Answered from the same tracked data.