Black Napkins

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

+16.8%

Conversion, latest week

8.8%

Market size, estimated

$473Ka year

Peak month

October1.6× the quietest month

Top search term

black napkins193K searches a year

Listings sell for $15.55 on average, from $4.24 to $33.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $15.55 that is $16K to $19K a year per listing.

Average price

$15.55inside the $15 to $100 sweet spot

Price range

$4.24–$33.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$19K

Returns

2.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #188 within Disposable Napkins. It carries 2,434 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#188in Disposable Napkins

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,434per listing

Listings tracked

36

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months