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Black Magic Protein Powder

Fail

The top 5 brands take 94% of clicks, so Black Magic Protein Powder is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$223K/yr89K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
62%top-5 click share · 8 brands · 34 sellers

Flapen Score

Black Magic Protein Powder against its category

The dotted line is the Health & Household average. Past it, Black Magic Protein Powder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Magic Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Black Magic Protein Powder 89K times last year and spent an estimated $223K. The top 5 brands take 94% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
5.7%
Market size, estimated
$223Ka year
Peak month
May2.1× the quietest month
Top search term
black magic protein powder36K searches a year

02 · Price

A sale here is worth $43.87.

Listings sell for $43.87 on average, from $28.15 to $78.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $43.87 that is $4K to $11K a year per listing.

Average price
$43.87inside the $15 to $100 sweet spot
Price range
$28.15–$78.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #163 within Protein. It carries 2,488 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
41.4%
Average rank
#163in Protein
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,488per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Black Magic Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

34

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 222%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Black Magic Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Black Magic Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black magic protein powder36K/yr
  • cinnamon toast crunch protein powder15K/yr
  • ryse cinnamon toast protein powder11K/yr
  • ryse protein powder cinnamon toast9K/yr
  • protein powder cinnamon toast crunch5K/yr
  • cinnamon toast protein powder5K/yr
  • black magic protein7K/yr
  • ryse cinnamon toast3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Magic Protein Powder

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It has a gross aftertaste too”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Magic Protein Powder questions

Answered from the same tracked data.