Is black magic protein powder profitable to sell on Amazon United States?

The niche generates $223K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (49/100).

How competitive is the black magic protein powder niche?

8 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in black magic protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for black magic protein powder peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the black magic protein powder niche?

Listings span $28.15–$78.47; the average listing price is $43.87 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.

black magic protein powder

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.87

avg listing price — sweet spot $15–$100

Price range

Incredible$28.15–$78.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$223K

$223K/yr · 89K searches

Review moat

Okay2,487.94

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, black magic protein powder is a $223K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black magic protein powder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $175K–$219K; units × avg price
Conversion rate: 5.7%
Avg BSR: #163
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 41.4%
Avg brand age: 75 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

RYSE Up Supplements45%
Black Magic22%
Dymatize15%
GHOST6%
Quest5%
RAW2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -18.5% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top black magic protein powder search terms

black magic protein powder36K/yr -39.4%1.9% conv.
cinnamon toast crunch protein powder15K/yr -8.3%5.9% conv.
ryse cinnamon toast protein powder11K/yr +10.3%6.3% conv.
ryse protein powder cinnamon toast9K/yr +13.0%6.3% conv.
protein powder cinnamon toast crunch5K/yr -4.7%7.0% conv.
cinnamon toast protein powder5K/yr +0.2%5.1% conv.
black magic protein7K/yr -48.4%2.0% conv.
ryse cinnamon toast3K/yr +8.8%3.9% conv.

All search terms

Top black magic protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$44.564.6★1,828 rev

Dymatize ISO100 Whey Protein Powder Isolate Cinnamon Cereal 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)

Dymatize$35.814.5★585 rev

Black Magic Protein 2lbs (Chocolate PB Puffs)

Black Magic$48.514.4★170 rev

RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub

RYSE Up Supplements$78.474.6★1,828 rev

GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free

GHOST$49.254.4★5,182 rev

Newest

by launch date

Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings

Jacked Factory$28.1523 rev

5mo ago

Black Magic Keyz Amino Acid Matrix Powder - Muscle Recovery & Endurance - EAAs BCAAs & Taurine - Keto No Sugar Caffeine Free - Strawberry Mojito - 14.81 oz

Black Magic$38.500 rev

11mo ago

Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound

Black Magic$45.251 rev

11mo ago

RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$44.33199 rev

1y ago

RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub

RYSE Up Supplements$37.65436 rev

1y ago

What buyers say about black magic protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Tastes great and smooth”

Nutritional Content17%

“Excellent protein”

Flavor16%

“Amazing flavor”

Quality-Overall4%

“Excellent Quality”

Blend/Ratio4%

“It blends well”

Value For Money4%

“worth every penny”

Solubility3%

“The powder mixes very well”

Sweetness3%

“Fruity”

Soft Feel1%

“mixes super smooth”

Texture/Consistency-Overall1%

“It is a very smooth texture without clumps with maybe 30 seconds of shaking”

What buyers complain about

Taste-Overall21%

“It has a gross aftertaste too”

Flavor10%

“the flavor is very artificial”

Nutritional Content9%

“but I've been lacking protein”

Value For Money9%

“Too expensive”

Sweetness4%

“It's not overly sweet like many”

Advertised Vs Actual Product3%

“doesn't match the product”

Artificial Sweeteners3%

“You can taste the artificial sweeteners as well”

Size-Overall3%

“Not actual serving size”

Acid Regulator/Stomach Ache Relief2%

“I have terrible acid reflux”

Side Effects2%

“Made me sick while at work”

Common questions

Is black magic protein powder profitable to sell on Amazon United States?: The niche generates $223K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (49/100).
How competitive is the black magic protein powder niche?: 8 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in black magic protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for black magic protein powder peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the black magic protein powder niche?: Listings span $28.15–$78.47; the average listing price is $43.87 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.