black lighter
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great214.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.33–$69.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Market size
Okay$171K$171K/yr · 557K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black lighter is a $171K/yr Amazon United States market (557K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black lighter market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $105K–$140K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #603
- Page quality
- 0%
- Prime
- 18%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- MUCHALUX42%
- BIC23%
- NINJAMO14%
- Generic9%
- VulgrCo6%
- Sub-Pressions4%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 48 weeks — -26.5% search growth over the last 90 days.Top black lighter search terms
- custom lighter172K/yr
- custom lighters71K/yr
- custom lighters with pictures54K/yr
- black bic lighters28K/yr
- black lighter25K/yr
- personalized lighter30K/yr
- custom bic lighters22K/yr
- all black bic lighters17K/yr
- customized lighter26K/yr
- personalized lighters14K/yr
Top black lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Custom Lighter Wrap with Own Pictures Personalize Lighters PVC Film Sticker 3 Pack Upload 1-3 Photos - Reusable up to 3 Times Suitable for Bic Pocket Lighter Ideal for Gifts(Lighter Not Included)
MUCHALUX$7.334.0★335 rev
BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack
BIC$16.344.6★897 rev
Custom Lighter Wrap Skins Ideal for Company Gifts Birthday Favors Upload Your Own Photos Logos Artwork Full Sticker Cover Fits Standard Big Classic Lighters 2-Pack (Lighters Not Included)
NINJAMO$18.481.0★2 rev
Personalized Custom Designed Lighters 2 Pack
Generic$12.664.5★15 rev
Custom Lighter Stickers with Own Pictures Personalize Lighters PVC Film Wraps Reusable up to 3 Times - 6 Pack Upload 6 Photos Suitable for Bic Pocket Lighter Ideal for Gifts
MUCHALUX$12.974.0★335 rev
Newest
by launch date
Custom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (4)
Sub-Pressions$9.656 rev
Custom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (3)
Sub-Pressions$7.586 rev
Custom Lighter Wrap Skins Ideal for Company Gifts Birthday Favors Upload Your Own Photos Logos Artwork Full Sticker Cover Fits Standard Big Classic Lighters 2-Pack (Lighters Not Included)
NINJAMO$18.482 rev
Personalized Custom Designed Lighters 2 Pack
Generic$12.6615 rev
Custom Lighter Wrap Skins 2 Pack - Ideal for Company Gifts and Wedding Favors Upload Your Own Photos Logos or Artwork Full Sticker Cover Fits Standard Big Classic Lighters (Lighters Not Included)
VulgrCo$14.31102 rev
Trending
90-day click momentumCustom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (3)
Sub-Pressions$7.585.0★
Custom Lighter Wrap Skins Ideal for Company Gifts Birthday Favors Upload Your Own Photos Logos Artwork Full Sticker Cover Fits Standard Big Classic Lighters 2-Pack (Lighters Not Included)
NINJAMO$18.481.0★
Custom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (4)
Sub-Pressions$9.655.0★
Personalized Custom Designed Lighters 2 Pack
Generic$12.664.5★
Custom Lighter Stickers with Own Pictures Personalize Lighters PVC Film Wraps Reusable up to 3 Times - 6 Pack Upload 6 Photos Suitable for Bic Pocket Lighter Ideal for Gifts
MUCHALUX$12.974.0★
What buyers say about black lighter
What buyers praise and complain about, mined from review topics.What buyers love
“with zero complaints”
“I absolutely love the color black”
“Definitely worth the price”
“great gift idea”
“Better than expected”
“Clear visual”
“easy to stick on”
“Great bic lighter value”
“easy to use”
“Nice concept”
What buyers complain about
“Not all black”
“Cheap”
“Expensive”
“Came really small”
“don't last as long”
“Does anyone elses sticker start peeling”
“I dont know if its just because the vinyl is reasonably thick”
“Doesnt work”
“They came all scratched up already”
“Did not come with lighter”
Common questions
- Is black lighter profitable to sell on Amazon United States?
- The niche generates $171K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the black lighter niche?
- 7 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in black lighter?
- Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the black lighter niche?
- Listings span $7.33–$69.95; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.