Black Label
FailDemand is soft, at -3.2% this quarter, so Black Label is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $109K/yr88K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 22 sellers
Flapen Score
Black Label against its category
The dotted line is the Health & Household average. Past it, Black Label is stronger. Inside it, weaker.
Market
The Black Label market on Amazon at a glance
Shoppers on Amazon United States searched for Black Label 88K times last year and spent an estimated $109K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $109Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- randys black label cleaner26K searches a year
02 · Price
A sale here is worth $15.01.
Listings sell for $15.01 on average, from $4.89 to $58.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.01 that is $4K to $8K a year per listing.
- Average price
- $15.01inside the $15 to $100 sweet spot
- Price range
- $4.89–$58.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #226 within Glass Cleaners. It carries 3,160 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #226in Glass Cleaners
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,160per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Black Label products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
22
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
9%
- Brand 164%
- Brand 26%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (5 brands, 9%)
Demand
Black Label search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Black Label search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- randys black label cleaner26K/yr
- black labels20K/yr
- black label19K/yr
- black label stickers6K/yr
- black sticker labels4K/yr
- randys4K/yr
- randys black label3K/yr
- randys inspo4K/yr
- randys glass cleaner2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Label
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Label questions
Answered from the same tracked data.









