Is black hockey tape profitable to sell on Amazon United States?

The niche generates $96K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (42/100).

How competitive is the black hockey tape niche?

8 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in black hockey tape?

Top complaints mined from reviews: Adhesion/Stickiness, Grip, Quality-Overall. The return rate is 0.8%.

When does demand for black hockey tape peak?

Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the black hockey tape niche?

Listings span $5.00–$28.33; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 1,372 reviews — the moat a new listing must climb.

black hockey tape

Skip it

Soft demand (-12.3% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible21.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Good$5.00–$28.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,371.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$96K

$96K/yr · 39K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, black hockey tape is a $96K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black hockey tape market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $70K–$94K; units × avg price
Conversion rate: 21.3%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

EAGLES51%
Howies14%
ADMITRY14%
Noway Hockey8%
Renfrew pro4%
sports tape4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top black hockey tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hockey Tape Black 1inch Grip Tape 2 Roll Athletic Sports Tape Water-Resistan Multipurpose Cloth Tape for Lacrosse Baseball & Softball Bats Pullup Bars Sports Gift Wrist Ankle Foot Gymnastics Bar

EAGLES$7.214.5★3,797 rev

ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints

ADMITRY$8.654.4★5,788 rev

Howies Hockey - Black Hockey Tape 1 Pack - Cloth Stick Tape - Strong Long-Lasting Adhesive for Stick Blade Lacrosse Baseball - 1 Inch x 24 Yards - Professional Quality

Howies$9.014.7★1,749 rev

EAGLES 4 Pack Hockey Tape Black White or Clear Multipurpose Durable Cloth or PVC Tape Roll - Strong Adhesive - Hokey Sports Gifts Accessories Equipment Gear Latex-Free Hypoallergenic

EAGLES$10.084.3★361 rev

Noway Hockey Tape Durable Cloth Hockey Stick Tape for Blade and Handle Grip Strong Adhesive and Water Resistant 1 Wide x 26 Yards Length Made in USA (Black 1 Pack)

Noway Hockey$7.954.8★44 rev

Newest

by launch date

Noway Hockey Tape Durable Cloth Hockey Stick Tape for Blade and Handle Grip Strong Adhesive and Water Resistant 1 Wide x 26 Yards Length Made in USA (Black 1 Pack)

Noway Hockey$7.9544 rev

5mo ago

Hockey Tape Black Grip Tape 2 Roll Athletic Sports Tape 1inch Multipurpose Cloth Tape for Lacrosse Stick Handles Pullup Bars Tools Fingers - Water-Resistan Protect from Scratches Smudges Goon Tape

D-Xam$8.38178 rev

9mo ago

Guirnd Hockey Tape 2 Roll Strong Adhesive Goon Tape Multipurpose Cloth Tape 1 Inch x 49.5 FT Each Roll Hockey Stick Tape for Sports Handles Pullup Bars Bats Rackets Tools

Guirnd$6.75278 rev

1y ago

EAGLES Bulk Hockey Tape 1 or 6 Pack Black White or Clear Multipurpose Tape Roll - Strong Adhesive - Durable Cloth or PVC Tape - Hokey Sports Gifts Accessories Equipment Gear

EAGLES$16.44322 rev

1y ago

EAGLES 4 Pack Hockey Tape Black White or Clear Multipurpose Durable Cloth or PVC Tape Roll - Strong Adhesive - Hokey Sports Gifts Accessories Equipment Gear Latex-Free Hypoallergenic

EAGLES$10.08361 rev

3y ago

What buyers say about black hockey tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness20%

“It sticks well”

Grip17%

“provides a comfortable grip”

Value For Money13%

“Good for the price”

Quality-Overall12%

“If youre looking for a reliable, high-quality athletic tape, the DMITRY Athletic Tape (5 Pack, Black) is an absolute game changer”

Advertised Vs Actual Product8%

“As advertised”

Durability4%

“held up well during use”

Efficiency3%

“Works very good for my EDC helps a lot”

Ease Of Use3%

“Easy to use”

Handle Quality2%

“Great tape for any handle”

Functionality-Overall1%

“Very functional for gun use”

What buyers complain about

Adhesion/Stickiness34%

“Terrible Adhesive”

Grip9%

“Not grippy enough”

Quality-Overall5%

“Low Quality”

Durability4%

“Not long lasting”

Thickness4%

“Needs to be thicker”

Size-Overall2%

“small”

Value For Money2%

“its nothing special for the price”

Stretchability/Expandability/Elasticity1%

“This is not the elastic sports tape for muscles, tendons, injuries, etc”

Flammable1%

“Burnishes the surface”

Strap/String Quality1%

“strings start to peel, not quality”

Top return reasons

Adhesion/Stickiness40%

Advertised Vs Actual Product11%

Grip10%

Material Quality5%

Size-Overall4%

Stretchability/Expandability/Elasticity4%

Thin4%

Functionality-Overall3%

Quality-Overall3%

Color3%

Common questions

Is black hockey tape profitable to sell on Amazon United States?: The niche generates $96K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (42/100).
How competitive is the black hockey tape niche?: 8 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in black hockey tape?: Top complaints mined from reviews: Adhesion/Stickiness, Grip, Quality-Overall. The return rate is 0.8%.
When does demand for black hockey tape peak?: Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the black hockey tape niche?: Listings span $5.00–$28.33; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 1,372 reviews — the moat a new listing must climb.