Is black fly repellent profitable to sell on Amazon United States?

The niche generates $153K/yr across 15 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +180.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the black fly repellent niche?

4 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black fly repellent?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Leak-Proof. The return rate is 1.2%.

When does demand for black fly repellent peak?

Demand peaks in Jun–Jul–Sep–Oct; the busiest month runs 9.8× the quietest.

What does it cost to enter the black fly repellent niche?

Listings span $7.43–$41.37; the average listing price is $15.83 (sweet spot $15–$100). The average incumbent carries 5,180 reviews — the moat a new listing must climb.

black fly repellent

Worth a look

Shows demand growing +180.9% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Growth

Incredible+180.9%

90-day search growth — must beat 0% to launch

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.83

avg listing price — sweet spot $15–$100

Price range

Great$7.43–$41.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$153K

$153K/yr · 93K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,180.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, black fly repellent is a $153K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

black fly repellent market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $198K–$237K; units × avg price
Conversion rate: 10.4%
Avg BSR: #316
Page quality: 0%
Prime: 73%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Grand Tongo50%
Repel44%
JUST BUZZ OFF3%
Sawyer3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +180.9% search growth over the last 90 days.

Peak months: Jun, Jul, Sep, Oct · busiest ÷ quietest = 9.8×

Open Trend

Top black fly repellent search terms

repel 10026K/yr +165.7%15.4% conv.
tongo bug spray17K/yr +631.6%8.7% conv.
sand flea repellent14K/yr +16.4%2.8% conv.
tongo insect repellent7K/yr >1,000%8.8% conv.
repel 100 insect repellent19K/yr +34.8%15.0% conv.
grand tongo5K/yr >1,000%8.9% conv.
sand fly repellent for beach2K/yr +208.2%3.3% conv.
sand flies repellent2K/yr +65.8%1.3% conv.
sand flea repellent for humans816/yr -28.6%2.5% conv.
grand tongo mosquito repellent208/yr +2.6%17.5% conv.

All search terms

Top black fly repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas

Repel$7.434.6★16,223 rev

Grand Tongo DEET-Free Insect Repellent The 12 Hour Protection DEET Alternative Fragrance Free

Grand Tongo$14.004.4★1,470 rev

Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood

Grand Tongo$14.024.4★1,470 rev

Repel OZ Insect Block

Repel$8.064.6★5,174 rev

Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack

Grand Tongo$16.104.5★37 rev

Newest

by launch date

Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack

Grand Tongo$16.1037 rev

4mo ago

Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Fragrance Free 3 Pack

Grand Tongo$16.1537 rev

4mo ago

Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Fragrance Free

Grand Tongo$9.6440 rev

4mo ago

Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Citrus + Sandalwood

Grand Tongo$9.4840 rev

4mo ago

Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack

Repel$17.038,922 rev

11mo ago

What buyers say about black fly repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control34%

“No bugs”

Smell17%

“Nice smell”

Quality-Overall7%

“There are so many good products in this world”

Spray/Flow6%

“spray also works”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“It is worth the money”

Ease Of Use3%

“Comfortable to Use”

Size-Overall3%

“It's a handy sized container”

Portability2%

“Perfect for travel”

Strength2%

“Just strong enough to work”

What buyers complain about

Pest/Insect Control30%

“The bugs are ignoring it”

Functionality-Overall11%

“Did not work”

Leak-Proof8%

“Leaked in box”

Smell8%

“Definitely not fragrance free”

Spray/Flow7%

“it won't spray”

Value For Money5%

“On the downside, expensive”

Size-Overall3%

“So tiny for $10”

Defective Material/Parts2%

“The product's ingredients are defective and corrosive; they will corrode clothing—and not gradually,”

Quality-Overall2%

“Garbage”

Ease Of Use2%

“couldn't use product”

Top return reasons

Size-Overall22%

Value For Money15%

Leak-Proof12%

Pest/Insect Control9%

Advertised Vs Actual Product9%

Functionality-Overall8%

Smell6%

Defective Material/Parts6%

Spray/Flow3%

Strength2%

Common questions

Is black fly repellent profitable to sell on Amazon United States?: The niche generates $153K/yr across 15 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +180.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the black fly repellent niche?: 4 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in black fly repellent?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Leak-Proof. The return rate is 1.2%.
When does demand for black fly repellent peak?: Demand peaks in Jun–Jul–Sep–Oct; the busiest month runs 9.8× the quietest.
What does it cost to enter the black fly repellent niche?: Listings span $7.43–$41.37; the average listing price is $15.83 (sweet spot $15–$100). The average incumbent carries 5,180 reviews — the moat a new listing must climb.

black fly repellent

black fly repellent market data

Competition & brand share

Demand & seasonality

Top black fly repellent search terms

Top black fly repellent products on Amazon

Top sellers

Newest

Trending

What buyers say about black fly repellent

What buyers love

What buyers complain about

Top return reasons

Common questions

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