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Black Fly Repellent

Maybe

Search demand grew +180.9% this quarter. But the top 5 brands take 100% of clicks, so Black Fly Repellent is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$153K/yr93K searches / yr
90-day growth
+180.9%search demand this quarter
Competition
70%top-5 click share · 4 brands · 20 sellers

Flapen Score

Black Fly Repellent against its category

The dotted line is the Health & Household average. Past it, Black Fly Repellent is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fly Repellent market on Amazon at a glance

Shoppers on Amazon United States searched for Black Fly Repellent 93K times last year and spent an estimated $153K. All 4 brands take every click. Demand peaks in Jun–Jul–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +180.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+180.9%
Conversion, latest week
10.4%
Market size, estimated
$153Ka year
Peak month
September9.8× the quietest month
Top search term
repel 10026K searches a year

02 · Price

A sale here is worth $15.83.

Listings sell for $15.83 on average, from $7.43 to $41.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $15.83 that is $16K to $20K a year per listing.

Average price
$15.83inside the $15 to $100 sweet spot
Price range
$7.43–$41.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Insect & Pest Repellents. It carries 5,180 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#316in Insect & Pest Repellents
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,180per listing
Listings tracked
15

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
82 months

Products

Top Black Fly Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 244%
  • Brand 33%
  • Brand 43%

Demand

Black Fly Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Sep, Oct · busiest ÷ quietest = 9.8×

Search terms

Top Black Fly Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • repel 10026K/yr
  • tongo bug spray17K/yr
  • sand flea repellent14K/yr
  • tongo insect repellent7K/yr
  • repel 100 insect repellent19K/yr
  • grand tongo5K/yr
  • sand fly repellent for beach2K/yr
  • sand flies repellent2K/yr
  • sand flea repellent for humans816/yr
  • grand tongo mosquito repellent208/yr

Reviews and returns

What reviews say buyers love and hate about Black Fly Repellent

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pest/Insect Control”
30%of negative reviews mention “Pest/Insect Control”
1.2%of orders come back
“The bugs are ignoring it”
A buyer, on “Pest/Insect Control”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Black Fly Repellent questions

Answered from the same tracked data.