Is black floss picks profitable to sell on Amazon United States?

The niche generates $134K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (40/100).

How competitive is the black floss picks niche?

2 brands and 18 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black floss picks?

Top complaints mined from reviews: Durability, Strength, Size-Overall. The return rate is 0.5%.

When does demand for black floss picks peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the black floss picks niche?

Listings span $3.31–$23.42; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 4,537 reviews — the moat a new listing must climb.

black floss picks

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Good$13.18

avg listing price — sweet spot $15–$100

Price range

Okay$3.31–$23.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 64K searches

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,537

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black floss picks is a $134K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black floss picks market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $132K–$165K; units × avg price
Conversion rate: 16.1%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

The Humble Co.93%
Grin7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top black floss picks search terms

the humble co floss picks17K/yr +7.0%17.1% conv.
humble co floss picks9K/yr +22.8%20.8% conv.
the humble co8K/yr +26.3%3.5% conv.
black floss picks7K/yr -21.4%6.8% conv.
charcoal floss picks6K/yr -13.5%9.8% conv.
humble floss picks8K/yr -30.0%20.1% conv.
humble co2K/yr +35.3%2.6% conv.
humble floss2K/yr -15.1%20.5% conv.
humble co floss3K/yr +6.6%17.8% conv.

All search terms

Top black floss picks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Humble Co. Floss Picks (200 Count) Plant Based Dental Floss Picks for Superior Oral Care Dental Hygiene and Gum Health Cruelty Free Tooth Floss Picks (Charcoal Double Thread)

The Humble Co.$15.624.6★10,554 rev

The Humble Co Dental Floss Picks for Teeth 200 Count (Mint) - Double Thread Tooth Picks Flossers for Adults Gum Health - Toothpick Floss for Interdental Oral Care & Hygiene

The Humble Co.$15.554.6★10,554 rev

The Humble Co Dental Floss Picks for Teeth 200 Count (Mint) - Single Thread Tooth Picks Flossers for Adults Gum Health - Plant-Based Toothpick Floss for Interdental Oral Care & Hygiene

The Humble Co.$15.124.6★10,554 rev

The Humble Co 2-in-1 Floss Picks Mint 50 Picks

The Humble Co.$6.494.7★124 rev

GRIN White Charcoal Infused Flosspyx 75 Count Dental Flossers Minty Flavor Recycled Plastic Charcoal Infused Floss Picks Premium Longer Floss Head Easy Slide Includes Soft Fold-Back Tooth Pick

Grin$3.314.7★477 rev

Newest

by launch date

The Humble Co Dental Floss Picks for Kids Teeth (200 Count) - Easy to Hold Dinosaur Shaped Kids Floss Picks for Healthy Gums - Plant-Based Shred-Resistant Flossers for Dental & Oral Care - (Mint)

The Humble Co.$15.4836 rev

6mo ago

GRIN White Charcoal Infused Flosspyx 75 Count Dental Flossers Minty Flavor Recycled Plastic Charcoal Infused Floss Picks Premium Longer Floss Head Easy Slide Includes Soft Fold-Back Tooth Pick

Grin$3.31477 rev

2y ago

The Humble Co Chewable Toothpaste Tablets with Fluoride Mint - Bite Chew Brush - Zero Water & Plastic Free Toothpaste Tabs - Travel-Friendly & Waste-Free Dental Oral Care Hygiene - 180 Count

The Humble Co.$23.42259 rev

3y ago

The Humble Co 2-in-1 Floss Picks Mint 50 Picks

The Humble Co.$6.49124 rev

4y ago

The Humble Co Bamboo Toothbrushes 5 Pack - Ultra Soft Bristles Natural Bamboo Toothbrush - BPA Free Soft Bristles for Sensitive Gums - Non-Toxic & Plastic Free Handle - Dental Oral Care & Hygiene

The Humble Co.$8.851,782 rev

5y ago

What buyers say about black floss picks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent flossers”

Durability14%

“Very durable”

Ease Of Use10%

“Easy to Use”

Value For Money8%

“Reasonable price”

Design-Overall6%

“so the playful design honestly helps a lot”

Advertised Vs Actual Product5%

“Exactly what I was looking for”

Eco Friendliness5%

“Eco-Friendly”

Soft Feel4%

“smooth”

Size-Overall4%

“they seem like theyd be a great fit for what theyre designed for”

Efficiency3%

“Works well”

What buyers complain about

Durability14%

“they break so incredibly easy”

Strength13%

“Not strong enough”

Size-Overall10%

“Not the right size”

Material Quality7%

“they are the cheapest and weakest material”

Quality-Overall7%

“Low quality”

Ease Of Cleaning6%

“that came at the cost of not thoroughly cleaning my teeth”

Ease Of Use4%

“I'd been using another brand for the last six months, ordered these when I was close to running out, and they're much tougher to use, with much less space to operate, as well”

Hard Feel4%

“not at all soft”

Functionality-Overall4%

“Doesnt work”

Advertised Vs Actual Product4%

“This is such false advertising”

Top return reasons

Advertised Vs Actual Product22%

Size-Overall9%

Material Quality8%

Functionality-Overall8%

Strength6%

Value For Money5%

Product Condition4%

Quality-Overall4%