Black Depends for Women

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

+27.8%

Conversion, latest week

6.4%

Market size, estimated

$365Ka year

Top search term

always discreet boutique51K searches a year

Listings sell for $31.88 on average, from $12.31 to $50.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $31.88 that is $8K to $16K a year per listing.

Average price

$31.88inside the $15 to $100 sweet spot

Price range

$12.31–$50.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Incontinence & Ostomy. It carries 20,652 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Incontinence & Ostomy

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

20,652per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months