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Black Contacts

Fail

Buyers convert on only 0.1% of searches, so Black Contacts is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$9K/yr419K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
62%top-5 click share · 17 brands · 20 sellers

Flapen Score

Black Contacts against its category

The dotted line is the Health & Household average. Past it, Black Contacts is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Contacts market on Amazon at a glance

Shoppers on Amazon United States searched for Black Contacts 419K times last year and spent an estimated $9K. The top 5 brands take 70% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
0.1%
Market size, estimated
$9Ka year
Top search term
black contacts97K searches a year

02 · Price

A sale here is worth $35.95.

Listings sell for $35.95 on average, from $4.01 to $329.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.95 that is $0 to $4K a year per listing.

Average price
$35.95inside the $15 to $100 sweet spot
Price range
$4.01–$329.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #528 within Vision. It carries 1,653 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
9.9%
Average rank
#528in Vision
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,653per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Black Contacts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Brand 135%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Black Contacts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 8.8× · 10 of 12 months tracked

Search terms

Top Black Contacts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black contacts97K/yr
  • black eye contacts78K/yr
  • black contacts for eyes45K/yr
  • black contact lenses70K/yr
  • black eye contacts lenses23K/yr
  • black contacts lenses12K/yr
  • eye contacts black7K/yr
  • black contact lenses for eyes8K/yr
  • black colored contacts10K/yr
  • blackout contact lenses10K/yr

Reviews and returns

What reviews say buyers love and hate about Black Contacts

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Size-Overall”
1.4%of orders come back
“too small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Contacts questions

Answered from the same tracked data.