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59

black cohosh

Launch it

A $1.4M/yr market growing +3.5% this quarter with returns at 0.0% — clears our launch bar.

Market size 84Growth 29Conversion 83Competition 26Returns 100Price range 81Avg price 84Brand share 52Review moat 25Quality gap 52

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 818K searches

Avg price

Great$18.62

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.15–$51.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,040.84

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black cohosh is a $1.4M/yr Amazon United States market (818K searches/yr). The top 5 brands hold 74% of demand. Verdict: Launch it — 59/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black cohosh market data

Units sold / yr
80K–100K
avg 4,000–5,000/product
Revenue / yr
$1.5M–$1.9M
units × avg price
Conversion rate
9.0%
Avg BSR
#280
Page quality
0%
Prime
100%
Sponsored
68%
Out of stock
0.0%
Avg brand age
67 months
Avg seller age
144 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

51

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

  • Nature's Way29%
  • Zazzee19%
  • Nature's Bounty13%
  • Carlyle7%
  • Sundance7%
  • SMNutrition4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
18K13KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top black cohosh search terms

  • black cohosh445K/yr
  • black cohosh for menopause hot flashes205K/yr
  • black cohosh supplements women62K/yr
  • black cohosh for menopause25K/yr
  • black cohosh root16K/yr
  • black cohash12K/yr
  • black cohosh for hot flashes9K/yr
  • black cohosh organic9K/yr
  • cohosh7K/yr
  • organic black cohosh6K/yr
All search terms

Top black cohosh products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$138K20%$276K30%$413K40%$551K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about black cohosh

What buyers praise and complain about, mined from review topics.

What buyers love

Menstrual Issues12%

“Menopause help”

Quality-Overall9%

“Seriously hands down amazing”

Efficiency9%

“Works fairly well”

Sleep Quality8%

“Makes for a great night of sleep”

Hormonal Balance8%

“Really works well g or hormonal”

Value For Money6%

“Good value”

Side Effects5%

“So far, I havent experienced any negative digestive effects or side effects at all, which honestly impressed me because some supplements can be harsh on the stomach”

Advertised Vs Actual Product4%

“Came as advertised”

Fever Relief4%

“Will help hot flashes”

Vitamin3%

“Greatest Vitamin”

What buyers complain about

Functionality-Overall20%

“Did not work”

Side Effects15%

“Negative Side Effects”

Sleep Quality9%

“No change in sleep, or anything”

Allergies5%

“Skin reaction”

Dosage4%

“I dont do well with pills”

Value For Money4%

“Waste of money”

Quality-Overall2%

“much less effective than other brands”

Advertised Vs Actual Product2%

“the description of the product is not correct”

Stress/Anxiety2%

“If you like feeling anxious its for you”

Ingredients-Overall2%

“Could Contain Lead”

Top return reasons

Ingredients-Overall25%
Heart Health25%
Vitamin25%
Product Condition25%

Common questions

Is black cohosh profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 19 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Launch it (59/100).
How competitive is the black cohosh niche?
17 brands and 51 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in black cohosh?
Top complaints mined from reviews: Functionality-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.
When does demand for black cohosh peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the black cohosh niche?
Listings span $7.15–$51.66; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 4,041 reviews — the moat a new listing must climb.