Black Cocktail Napkins

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

+21.0%

Conversion, latest week

17.6%

Market size, estimated

$271Ka year

Peak month

October1.5× the quietest month

Top search term

black cocktail napkins53K searches a year

Listings sell for $17.20 on average, from $5.96 to $40.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $17.20 that is $22K to $26K a year per listing.

Average price

$17.20inside the $15 to $100 sweet spot

Price range

$5.96–$40.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$22K–$26K

Returns

1.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #164 within Disposable Napkins. It carries 892 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#164in Disposable Napkins

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

892per listing

Listings tracked

20

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months