Is black christmas wrapping paper profitable to sell on Amazon United States?

The niche generates $31K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Skip it (38/100).

How competitive is the black christmas wrapping paper niche?

9 brands and 11 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in black christmas wrapping paper?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.8%.

When does demand for black christmas wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 768.9× the quietest.

What does it cost to enter the black christmas wrapping paper niche?

Listings span $5.27–$18.48; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.

black christmas wrapping paper

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+33.3%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,509.45

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.13

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.27–$18.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 174K searches

According to Flapen's Amazon United States niche tracking, black christmas wrapping paper is a $31K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

black christmas wrapping paper market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $51K–$61K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,296
Page quality: 0%
Prime: 100%
Sponsored: 36%
Out of stock: 11.4%
Avg brand age: 25 months
Avg seller age: 218 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

22%

RUSPEPA33%
DYSHIPEN11%
WRAPAHOLIC9%
EWES9%
Vnaaem9%
Ribbli8%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +33.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 768.9×

Open Trend

Top black christmas wrapping paper search terms

black christmas wrapping paper113K/yr +57.5%0.7% conv.
black wrapping paper christmas26K/yr +41.1%0.3% conv.
christmas wrapping paper black15K/yr -30.3%1.0% conv.
black christmas paper7K/yr -21.7%0.0% conv.
dark christmas wrapping paper10K/yr -46.5%0.0% conv.
black xmas wrapping paper4K/yr -46.2%0.0% conv.

All search terms

Top black christmas wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUSPEPA Gold Foil Snowflake Christmas Wrapping Paper Roll Mini Roll Elegant Gold and Black Snowflake Design Gift Wrap Paper Perfect for Holiday Gifts Christmas Party 17 Inches x 32.8 Feet

RUSPEPA$7.244.1★15 rev

RUSPEPA Matte Black Wrapping Paper - Solid Color Matte Gift Wrapping Paper Roll Perfect for Wedding Birthday for Men Christmas Baby Shower Graduation Gift Fathers Day Gifts - 17 Inch X 16.5 Feet

RUSPEPA$7.714.6★7,439 rev

DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)

DYSHIPEN$12.904.9★40 rev

WRAPAHOLIC 3D Kraft Christmas Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Gold and Black Christmas Tree Wrapping Paper with Embossed Perfect for Holiday Party Celebration

WRAPAHOLIC$9.244.6★502 rev

EWES Black Christmas Wrapping Paper Rolls Set Cute Princess Kids Thick Aesthetic Elegant Girls Girly Heavy Duty Gift Wrap Sheets Patterns with Christmas Tree Reversible Total 28.5sq.ft

EWES$8.564.4★243 rev

Newest

by launch date

DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)

DYSHIPEN$12.9040 rev

6mo ago

NeoJoy Cat Christmas Wrapping Paper Cute Birthday Gift Wrap Black Thick Holiday Xmas 17x29.5 10 Sheets in A Roll

NeoJoy$18.4842 rev

10mo ago

American Greetings Reversible Modern Black Christmas Wrapping Paper Roll White Silver and Black Holiday Gift Wrap (60 sq. ft. 1 Standard Roll Wrap-30 in. x 24 ft.) Fa La La and Trees

American Greetings$14.8977 rev

11mo ago

Dtiafu Christmas Wrapping Paper 4 Black Gold Holiday Style Gift Wrap Paper Bulk Santa Claus Nutcracker Ornament for Party Vacation Winter 20 X 28 Inches Folded Flat (8 Sheet)

Dtiafu$5.276 rev

11mo ago

EWES Black Christmas Wrapping Paper Rolls Set Cute Princess Kids Thick Aesthetic Elegant Girls Girly Heavy Duty Gift Wrap Sheets Patterns with Christmas Tree Reversible Total 28.5sq.ft

EWES$8.56243 rev

1y ago

What buyers say about black christmas wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Much better than what I usually buy in the store that wraps every where while Im cutting and taping”

Thickness17%

“The paper is thick”

Advertised Vs Actual Product13%

“As described”

Color8%

“Color popped”

Strength6%

“Strong and sturdy”

Material Quality6%

“Nice thick material”

Value For Money6%

“Great value”

Size-Overall6%

“Size was good”

Recycle/Reuse2%

“Could easily be reused if opened with care”

Durability2%

“durable”

What buyers complain about

Size-Overall30%

“Smaller size”

Quality-Overall13%

“poor quality”

Thickness11%

“Very thin”

Smell11%

“Weird smell”

Measurement/Reading Accuracy2%

“I was not good at guessing measurements”

Top return reasons

Size-Overall59%

Advertised Vs Actual Product10%

Value For Money9%

Color5%

Quality-Overall5%

Thin3%

Smell2%

Thickness2%

Adhesion/Stickiness1%

Product Condition1%

Common questions

Is black christmas wrapping paper profitable to sell on Amazon United States?: The niche generates $31K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Skip it (38/100).
How competitive is the black christmas wrapping paper niche?: 9 brands and 11 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in black christmas wrapping paper?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.8%.
When does demand for black christmas wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 768.9× the quietest.
What does it cost to enter the black christmas wrapping paper niche?: Listings span $5.27–$18.48; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.