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Black Box

Fail

Demand is soft, at -12.9% this quarter, so Black Box is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$251K/yr609K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
56%top-5 click share · 16 brands · 23 sellers

Flapen Score

Black Box against its category

The dotted line is the Health & Household average. Past it, Black Box is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Box market on Amazon at a glance

Shoppers on Amazon United States searched for Black Box 609K times last year and spent an estimated $251K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
3.0%
Market size, estimated
$251Ka year
Peak month
January2.0× the quietest month
Top search term
black box149K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $5.72 to $37.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.75 that is $14K to $17K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$5.72–$37.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Gift Boxes. It carries 2,425 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Gift Boxes
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,425per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

23

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

29%

  • Brand 131%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Black Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Black Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black box149K/yr
  • black gift box176K/yr
  • black boxes for gifts62K/yr
  • black boxes45K/yr
  • black gift boxes50K/yr
  • small black gift box17K/yr
  • caja negra para regalo de hombre11K/yr
  • black box with lid16K/yr
  • cajas negras para regalos11K/yr
  • small black box13K/yr

Reviews and returns

What reviews say buyers love and hate about Black Box

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Strength”
3.1%of orders come back
“Not too sturdy”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Box questions

Answered from the same tracked data.