Black Box
FailDemand is soft, at -12.9% this quarter, so Black Box is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $251K/yr609K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 23 sellers
Flapen Score
Black Box against its category
The dotted line is the Health & Household average. Past it, Black Box is stronger. Inside it, weaker.
Market
The Black Box market on Amazon at a glance
Shoppers on Amazon United States searched for Black Box 609K times last year and spent an estimated $251K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.
- Searches, last 12 months
- 609K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $251Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- black box149K searches a year
02 · Price
A sale here is worth $13.75.
Listings sell for $13.75 on average, from $5.72 to $37.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.75 that is $14K to $17K a year per listing.
- Average price
- $13.75under the $15 to $100 sweet spot
- Price range
- $5.72–$37.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$17K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Gift Boxes. It carries 2,425 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Gift Boxes
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,425per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Black Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
29%
- Brand 131%
- Brand 212%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Black Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Black Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black box149K/yr
- black gift box176K/yr
- black boxes for gifts62K/yr
- black boxes45K/yr
- black gift boxes50K/yr
- small black gift box17K/yr
- caja negra para regalo de hombre11K/yr
- black box with lid16K/yr
- cajas negras para regalos11K/yr
- small black box13K/yr
Reviews and returns
What reviews say buyers love and hate about Black Box
We read the reviews and the return reasons for every product selling here.
“Not too sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Box questions
Answered from the same tracked data.









