black athletic tape
Skip itPrices mostly outside the sweet spot ($6.02–$10.18) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 87K searches
Review moat
Bad4,176avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$8.62avg listing price — sweet spot $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad$6.02–$10.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black athletic tape is a $137K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
black athletic tape market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $129K–$172K
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
10
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
6%
- ADMITRY47%
- Hampton Adams26%
- iFwevs9%
- OK TAPE4%
- NUITPY4%
- CIYAGPOOU4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×
Top black athletic tape search terms
- black athletic tape56K/yr
- black medical tape15K/yr
- black sports tape8K/yr
- athletic tape black8K/yr
Top black athletic tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints
ADMITRY$8.654.4★5,788 rev
Hampton Adams | As Seen on Shark Tank | Original Athletic Sports Tape (3 Pack) | 45ft Rolls | Very Strong Easy Tear NO Sticky Residue | Best Tape for Athlete & Trainers | Fingers Ankles (Black)
Hampton Adams$10.184.5★20,158 rev
(3 Pack) Black Athletic Sports Tape Very Strong Easy Tear No Sticky Residue Tape for Athlete & Sport Trainers & First Aid Injury Wrap Suitable for Bats Tennis Gymnastics & Boxing1.5in X 35ft
iFwevs$7.764.5★2,803 rev
OK TAPE 12 Rolls Self Adhesive Bandage Wrap Elastic Athletic Tape Self Stick Bandage Tape Vet Wrap Medical Wrap for Wrist Feet 2 x 5 Yards - Black
OK TAPE$10.074.7★1,859 rev
NUITPY 6 Pack Athletic Tape Black Sports Tape Easy Tear Wrist Tape Strong Adhesion Tapes for Boxing Gymnastics Hockey Soccer Lacrosse and First Aid
NUITPY$9.924.6★218 rev
Newest
by launch date
Professional 6 Pack Black Athletic Sports Tape - 1.5 Inch 27 Feet Per Roll | Total 162 Feet Very Strong Easy Tear No Sticky Residue Wrist Ankle Tape for Football Climbing Soccer Gymnastics Injuries
Fiuddy$8.37290 rev
NUITPY 6 Pack Athletic Tape Black Sports Tape Easy Tear Wrist Tape Strong Adhesion Tapes for Boxing Gymnastics Hockey Soccer Lacrosse and First Aid
NUITPY$9.92218 rev
Cannon Sports Premium Athletic Tape - 1.5 x 45 Feet Per Roll - Easy Tear No Sticky Residue Very Strong Hypoallergenic and Latex Free- Ideal for Sprains Strains First Aid 1 Roll (Black)
Cannon Sports$6.0255 rev
OK TAPE 12 Rolls Self Adhesive Bandage Wrap Elastic Athletic Tape Self Stick Bandage Tape Vet Wrap Medical Wrap for Wrist Feet 2 x 5 Yards - Black
OK TAPE$10.071,859 rev
ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints
ADMITRY$8.655,788 rev
Trending
90-day click momentumProfessional 6 Pack Black Athletic Sports Tape - 1.5 Inch 27 Feet Per Roll | Total 162 Feet Very Strong Easy Tear No Sticky Residue Wrist Ankle Tape for Football Climbing Soccer Gymnastics Injuries
Fiuddy$8.374.4★
NUITPY 6 Pack Athletic Tape Black Sports Tape Easy Tear Wrist Tape Strong Adhesion Tapes for Boxing Gymnastics Hockey Soccer Lacrosse and First Aid
NUITPY$9.924.6★
Cannon Sports Premium Athletic Tape - 1.5 x 45 Feet Per Roll - Easy Tear No Sticky Residue Very Strong Hypoallergenic and Latex Free- Ideal for Sprains Strains First Aid 1 Roll (Black)
Cannon Sports$6.024.2★
CIYAGPOOU Self Adhesive Bandage Wrap 2 Inch Black Breathable Elastic Cohesive Bandages Vet Wrap Sports Tape Bulk for First Aid Supplies Wrist Sprains Protection
CIYAGPOOU$8.004.7★
(3 Pack) Black Athletic Sports Tape Very Strong Easy Tear No Sticky Residue Tape for Athlete & Sport Trainers & First Aid Injury Wrap Suitable for Bats Tennis Gymnastics & Boxing1.5in X 35ft
iFwevs$7.764.5★
What buyers say about black athletic tape
What buyers praise and complain about, mined from review topics.What buyers love
“Great adhesive”
“Great items”
“Well worth the money”
“As advertised”
“It DEFINITELY gives you a lot better grip making pull-ups in my case much easier”
“Easy to use”
“otherwise it does its job”
“Great support with my ankle or fingers highly recommend”
“i have carpel tunnel and it helps”
“They are fairly durable”
What buyers complain about
“horrible adhesion”
“no elasticity”
“And appreciate how this got missed in quality control”
“The end will start breaking loose almost immediately”
“Sweat makes it fall off”
“don't go for the cheaper product”
“Thin”
“not to strong”
“Cheap”
“See thru and feels very cheap”
Top return reasons
Common questions
- Is black athletic tape profitable to sell on Amazon United States?
- The niche generates $137K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the black athletic tape niche?
- 8 brands and 10 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in black athletic tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.9%.
- When does demand for black athletic tape peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the black athletic tape niche?
- Listings span $6.02–$10.18; the average listing price is $8.62 (sweet spot $15–$100). The average incumbent carries 4,176 reviews — the moat a new listing must climb.