Is black and white wrapping paper profitable to sell on Amazon United States?

The niche generates $61K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (43/100).

How competitive is the black and white wrapping paper niche?

20 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in black and white wrapping paper?

Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.4%.

When does demand for black and white wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 22.6× the quietest.

What does it cost to enter the black and white wrapping paper niche?

Listings span $5.59–$21.79; the average listing price is $10.59 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.

black and white wrapping paper

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good853.03

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.59–$21.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.59

avg listing price — sweet spot $15–$100

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 130K searches

According to Flapen's Amazon United States niche tracking, black and white wrapping paper is a $61K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

black and white wrapping paper market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $53K–$64K; units × avg price
Conversion rate: 4.4%
Avg BSR: #670
Page quality: 0%
Prime: 97%
Sponsored: 66%
Out of stock: 6.4%
Avg brand age: 31 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

19%

RUSPEPA36%
WRAPAHOLIC17%
Homeral10%
YXTII9%
Yarcony5%
Jajajuegos4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 22.6×

Open Trend

Top black and white wrapping paper search terms

black and white wrapping paper68K/yr -0.4%3.8% conv.
black and white wrapping paper roll8K/yr +41.0%4.2% conv.
black and white striped wrapping paper8K/yr -19.4%6.6% conv.
wrapping paper black and white7K/yr -5.5%3.7% conv.
black and white christmas wrapping paper34K/yr -21.2%0.0% conv.
black and white wrapping paper christmas6K/yr -30.3%2.2% conv.

All search terms

Top black and white wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUSPEPA Wrapping Paper - Mini Roll - Black and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 17.5 Inch X 32.8 Feet

RUSPEPA$9.834.7★354 rev

YXTII Black and White Wrapping Paper with Cut Lines Flower Gift Wrap for Birthday Wedding Baby Shower Valentines Christmas Bridal Shower 17 Inches x 9.8 Feet Mini Roll

YXTII$6.974.7★281 rev

RUSPEPA Reversible Wrapping Paper Roll Mini Roll Black and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Graduation Christmas Fathers Day New Year 17 Inches x 16.4 Feet

RUSPEPA$9.874.6★110 rev

WRAPAHOLIC Checkered Flag Wrapping Paper Roll - 17 Inch x 16.5 Feet - Race Car Wrapping Paper for Kids Birthday Girls Boys Birthday Baby Shower

WRAPAHOLIC$6.044.7★711 rev

RUSPEPA Reversible Polka Dot Wrapping Paper Mini Roll Black and White Large & Small Dots Design Modern Minimalist Gift Wrap Paper for Birthday Baby Shower Wedding Party 17 Inches x 16.4 Feet

RUSPEPA$10.144.5★111 rev

Newest

by launch date

Homeral Black Wrapping Paper Roll - 17 In x 33 Ft Matte Metallic Solid Color & Black and White Stripe Reversible Gift Wrapping Paper for Birthday Christmas Fathers Day Graduation DIY Bouquet

Homeral$11.93353 rev

3mo ago

Cuitpan Reversible Birthday Wrapping Paper Checkered Happy Birthday Text & Black White Checkerboard Gift Wrap for Men Racing Theme Design Birthday Party 17 x 16.5ft

Cuitpan$9.8176 rev

3mo ago

12 Sheet Black White Wrapping Paper - 19.7 x 27.6 Inch Minimalist Gift Wrap Paper Bulk with 6 Geometric Patterns - Stripes Dots Triangles Designs for Birthday Holiday Gift Packing DIY Crafts

Jajajuegos$8.813 rev

5mo ago

RUSPEPA Reversible Polka Dot Wrapping Paper Mini Roll Black and White Large & Small Dots Design Modern Minimalist Gift Wrap Paper for Birthday Baby Shower Wedding Party 17 Inches x 16.4 Feet

RUSPEPA$10.14111 rev

6mo ago

RUSPEPA Reversible Wrapping Paper Roll Mini Roll Black and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Graduation Christmas Fathers Day New Year 17 Inches x 16.4 Feet

RUSPEPA$9.87110 rev

10mo ago

What buyers say about black and white wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“well made”

Thickness11%

“The paper is thick enough that it doesnt tear easily while wrapping”

Durability10%

“this one held up very well”

Color6%

“Colors was nice”

Size-Overall6%

“Very nice, good size quality I needed it for the thematic party of my son since it can not be obtained in any store I am happy to find this one”

Design-Overall6%

“The design is clean”

Value For Money5%

“Good bang for your buck”

Gifting Purpose4%

“Excellent quality paper for gifts and crafts”

Ease Of Use4%

“Easy to use and cut”

Strength3%

“Very strong”

What buyers complain about

Size-Overall43%

“Smaller size”

Thickness12%

“The paper is much thicker than I expected”

Smell4%

“Weird smell”

Value For Money4%

“Not worth 20 $”

Ease Of Cleaning2%

“Because of that, it was difficult to use for clean and neat wrapping, since the folds stayed visible even after trying to smooth it out”

Advertised Vs Actual Product1%

“the photos make it appear matte”

Strength1%

“hard to rip”

Quality-Overall1%

“Its not the best quality its very thick so kids cant tear through it”

Print Quality1%

“I wish it had gridlines printed on the reverse”

Top return reasons

Size-Overall67%

Advertised Vs Actual Product12%

Value For Money8%

Color3%

Thin3%

Quality-Overall1%

Smell1%

Thickness1%

Adhesion/Stickiness1%

Material Quality0%

Common questions

Is black and white wrapping paper profitable to sell on Amazon United States?: The niche generates $61K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (43/100).
How competitive is the black and white wrapping paper niche?: 20 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in black and white wrapping paper?: Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.4%.
When does demand for black and white wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 22.6× the quietest.
What does it cost to enter the black and white wrapping paper niche?: Listings span $5.59–$21.79; the average listing price is $10.59 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.