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Black and White Ribbon

Fail

Demand is soft, at -11.2% this quarter, so Black and White Ribbon is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$99K/yr161K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
41%top-5 click share · 31 brands · 38 sellers

Flapen Score

Black and White Ribbon against its category

The dotted line is the Health & Household average. Past it, Black and White Ribbon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and White Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Black and White Ribbon 161K times last year and spent an estimated $99K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
6.3%
Market size, estimated
$99Ka year
Peak month
November4.6× the quietest month
Top search term
black and white ribbon81K searches a year

02 · Price

A sale here is worth $9.71.

Listings sell for $9.71 on average, from $4.09 to $18.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.71 that is $971 to $2K a year per listing.

Average price
$9.71under the $15 to $100 sweet spot
Price range
$4.09–$18.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$971–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,007 within Gift Wrap Ribbons. It carries 345 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#1,007in Gift Wrap Ribbons
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
345per listing
Listings tracked
50

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black and White Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

38

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

41%

Top 20: 78%

Open market

30%

  • Brand 121%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 63%

Demand

Black and White Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Black and White Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and white ribbon81K/yr
  • black and white striped ribbon20K/yr
  • black and white wired ribbon17K/yr
  • black and white ribbon wired13K/yr
  • black white ribbon7K/yr
  • black and white stripe ribbon6K/yr
  • white and black ribbon5K/yr
  • black and white striped wired ribbon4K/yr
  • black and white christmas ribbon9K/yr

Reviews and returns

What reviews say buyers love and hate about Black and White Ribbon

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black and White Ribbon questions

Answered from the same tracked data.