black and white ribbon
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great344.94avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Market size
Bad$99K$99K/yr · 161K searches
Price range
Bad$4.09–$18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black and white ribbon is a $99K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
black and white ribbon market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $97K–$121K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #1,007
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 8.6%
- Avg brand age
- 36 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
38
Top-5 brand share
67%
Top 20: 94%
Top-5 click share
41%
Top 20: 78%
Open market
30%
- Ribbli21%
- TONIFUL16%
- MuRealy14%
- Luinabio9%
- KINGLAKE7%
- Ribest3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -11.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top black and white ribbon search terms
- black and white ribbon81K/yr
- black and white striped ribbon20K/yr
- black and white wired ribbon17K/yr
- black and white ribbon wired13K/yr
- black white ribbon7K/yr
- black and white stripe ribbon6K/yr
- white and black ribbon5K/yr
- black and white striped wired ribbon4K/yr
- black and white christmas ribbon9K/yr
Top black and white ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ribbli Black and White Striped Grosgrain Ribbon 7/8-Inch x10-Yard Use for Gift Wrapping Party Decoration All Crafting and Sewing
Ribbli$9.264.8★321 rev
MuRealy Black and White Striped Ribbon - Upgraded Polyester Wired Ribbon for Crafts 10 Yards 2.5 Inch Christmas Ribbons Craft Ribbons for DIY Packaging Wreath and Bow Decorative
MuRealy$8.784.6★315 rev
TONIFUL Black White Striped Ribbon 1 Inch Wide 25 Yards Grosgrain Ribbon for Gift Wrpping Valentine Easter Decor DIY Halloween Crafts Flower Bouquet Wedding Christmas Birthday Party Decor
TONIFUL$9.724.4★346 rev
Luinabio 50 Yard Grosgrain Stripe Ribbon Plaid Ribbon Polyester Fabric for Wedding DIY Crafts Gifts Wrapping Bouquets Halloween Christmas Cake Decoration(5/8 Inch Wide Black White Stripe)
Luinabio$7.324.8★426 rev
KINGLAKE Black and White Ribbon - 3/8 Inch x 55 Yards Black and White Striped Ribbon Polyester Grosgrain Ribbons for Crafts Halloween Ribbons for Gift Wrapping Christmas Wedding Bouquets Decoration
KINGLAKE$7.264.6★62 rev
Newest
by launch date
Black Gingham Ribbon 3/8IN x 10Yd - Elegant Thin Checkered Ribbon for Christmas Gift Wrapping DIY Crafts and Hair Accessories Polyester Woven Edge for a Classic Touch
Dynoro$4.1226 rev
Black and White Ribbon 3/8 Inch Double Faced Satin Ribbon for Gift Wrapping Crafts Hair Bows Sewing Wedding 2 Rolls Total 22 Yards
Zelphvt$5.383 rev
KINGLAKE Black and White Ribbon - 3/8 Inch x 55 Yards Black and White Striped Ribbon Polyester Grosgrain Ribbons for Crafts Halloween Ribbons for Gift Wrapping Christmas Wedding Bouquets Decoration
KINGLAKE$7.2662 rev
MuRealy Black White Striped Wired Ribbon - 1.5 Inch x 10 Yards Premium Craft Ribbon for Gift Wrapping Christmas Decor & Bow Making | Fade-Resistant Flexible Wire
MuRealy$8.62315 rev
Ribest Black and White Double Faced Satin Ribbon 3/8 Inch Decorative Ribbon Black for Gift Wrapping Crafts Hair Bows Sewing Wedding Birthday 2 Rolls Total 20 Yards
Ribest$6.2419 rev
Trending
90-day click momentumBlack Gingham Ribbon 3/8IN x 10Yd - Elegant Thin Checkered Ribbon for Christmas Gift Wrapping DIY Crafts and Hair Accessories Polyester Woven Edge for a Classic Touch
Dynoro$4.124.4★
Black and White Ribbon 3/8 Inch Double Faced Satin Ribbon for Gift Wrapping Crafts Hair Bows Sewing Wedding 2 Rolls Total 22 Yards
Zelphvt$5.385.0★
Ribbli Black and White Striped Grosgrain Ribbon 7/8-Inch x10-Yard Use for Gift Wrapping Party Decoration All Crafting and Sewing
Ribbli$9.264.8★
Ribbli Black and White Stripe Wired Ribbon 2-1/2 Inch x 10 Yard Horizontal Striped Burlap Ribbon for Craft Wreath Christmas Tree Decoration Outdoor Decoration
Ribbli$12.334.6★
TONIFUL 2.5 Inch Black and White Wired Edge Ribbon Dot Polka Burlap Ribbon Blakc White Wired for Gift Wrapping Bows Making Crafts Home Party Christmas Tree Decoration HalloweenDot6yds
TONIFUL$8.784.6★
What buyers say about black and white ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Good consistent quality”
“Good value”
“Cute ribbon for my door wreath”
“As advertised”
“Black & White, So Bright”
“Easy to use”
“This ribbon is thick”
“The polka dot pattern is clean and vibrant, and the material holds its shape well whether youre tying bows, decorating gifts, or adding accents to crafts”
“Beautiful & perfect size”
“Nice holds shape beautifully”
What buyers complain about
“Poor quality”
“Small”
“thick and rough material, not smooth like i expect of satin”
“Not only does it have a very strong chemical smell”
“Not a deep black”
“it has a plastic feel to it”
“Not what it appears to be”
“Not good for 9.99”
“It stretches and is getting thin after only a week of use”
Top return reasons
Common questions
- Is black and white ribbon profitable to sell on Amazon United States?
- The niche generates $99K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the black and white ribbon niche?
- 31 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in black and white ribbon?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 3.3%.
- When does demand for black and white ribbon peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the black and white ribbon niche?
- Listings span $4.09–$18.28; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.