Black and White Ribbon
FailDemand is soft, at -11.2% this quarter, so Black and White Ribbon is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $99K/yr161K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 41%top-5 click share · 31 brands · 38 sellers
Flapen Score
Black and White Ribbon against its category
The dotted line is the Health & Household average. Past it, Black and White Ribbon is stronger. Inside it, weaker.
Market
The Black and White Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Black and White Ribbon 161K times last year and spent an estimated $99K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $99Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- black and white ribbon81K searches a year
02 · Price
A sale here is worth $9.71.
Listings sell for $9.71 on average, from $4.09 to $18.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.71 that is $971 to $2K a year per listing.
- Average price
- $9.71under the $15 to $100 sweet spot
- Price range
- $4.09–$18.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $971–$2K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,007 within Gift Wrap Ribbons. It carries 345 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #1,007in Gift Wrap Ribbons
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 345per listing
- Listings tracked
- 50
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Black and White Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
38
Top-5 brand share
67%
Top 20: 94%
Top-5 click share
41%
Top 20: 78%
Open market
30%
- Brand 121%
- Brand 216%
- Brand 314%
- Brand 49%
- Brand 57%
- Brand 63%
Demand
Black and White Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Black and White Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black and white ribbon81K/yr
- black and white striped ribbon20K/yr
- black and white wired ribbon17K/yr
- black and white ribbon wired13K/yr
- black white ribbon7K/yr
- black and white stripe ribbon6K/yr
- white and black ribbon5K/yr
- black and white striped wired ribbon4K/yr
- black and white christmas ribbon9K/yr
Reviews and returns
What reviews say buyers love and hate about Black and White Ribbon
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black and White Ribbon questions
Answered from the same tracked data.









