Is black and white plates profitable to sell on Amazon United States?

The niche generates $129K/yr across 94 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the black and white plates niche?

65 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in black and white plates?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.3%.

When does demand for black and white plates peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the black and white plates niche?

Listings span $7.00–$113.83; the average listing price is $39.70 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.

black and white plates

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but weak search conversion (1.4%) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Avg price

Incredible$39.70

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$7.00–$113.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,395.82

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$129K

$129K/yr · 239K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black and white plates is a $129K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 27% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black and white plates market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $119K–$159K; units × avg price
Conversion rate: 1.4%
Avg BSR: #771
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 11.3%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

Top-5 brand share

27%

Top 20: 65%

Top-5 click share

21%

Top 20: 52%

Open market

69%

PLASTICPRO7%
BLUESKY6%
U-QE5%
Pfaltzgraff4%
WELLIFE4%
Wisenvoy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top black and white plates search terms

black and white plates40K/yr -7.2%1.1% conv.
black and white dishes37K/yr -11.7%0.2% conv.
black and white dinnerware set31K/yr -18.4%0.3% conv.
black and white paper plates17K/yr +10.5%2.3% conv.
black and white plastic plates15K/yr -9.3%1.3% conv.
black and white dish set16K/yr -21.6%0.3% conv.
black and white disposable plates11K/yr -3.0%1.5% conv.
black and white dinner plates13K/yr -22.6%0.5% conv.
black and white plate set9K/yr +10.0%0.4% conv.
black and white party plates9K/yr +9.6%1.1% conv.

All search terms

Top black and white plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Contemporary Collection Combo White Plates with Black Rim - 7.5 - 10.5 (Pack of 32) - Sleek Modern Design - Perfect for Entertaining & Everyday Use

BLUESKY$22.324.4★97 rev

WELLIFE 210Pcs Black Plastic Dinnerware with Pre Rolled Napkins Include:30 Dinner Plates 30 Dessert Plates 30 Paper Napkins 30 Cups 90 Plastic Cutlery

WELLIFE$39.534.8★6,399 rev

Wisenvoy Dinnerware Set - Ceramic Plates and Bowls for 4 - Stoneware Dish Set

Wisenvoy$55.824.8★1,029 rev

Pfaltzgraff Midnight Blooms 12 Piece Floral Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Black

Pfaltzgraff$45.064.7★66 rev

JarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plate with Black Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies

JarThenaAMCS$13.494.6★7 rev

Newest

by launch date

E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Chip & Scratch Resistant Ribbed Dish Set for Home Restaurant Microwave & Dishwasher Safe Speckled White & Matte Black

E-far$50.82250 rev

5mo ago

168PCS Black White Bow Birthday Party Decorations Paper Plates Napkins Cups Forks Knifes Tableware Set Bowknot Themed Supplies Bachelorette Wedding Bridal Shower Decor Serve 24 Guests

YOURUIYF$18.9414 rev

6mo ago

JarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plate with Black Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies

JarThenaAMCS$13.497 rev

7mo ago

Pfaltzgraff Midnight Blooms 12 Piece Floral Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Black

Pfaltzgraff$45.0666 rev

11mo ago

BESTVIP 350Pcs Clear Black Plastic Plates for Party Disposable Dinnerware Set for 50 Guests 100 Plastic Plates 50 Cups 50 Pre-Rolled Napkins with Cutlery for Graduation Party Wedding Halloween

BESTVIP$45.69212 rev

1y ago

What buyers say about black and white plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Nice and reasonable quality for price”

Value For Money10%

“Great price”

Strength9%

“Very nice and sturdy”

Design-Overall8%

“Very unique design”

Durability7%

“Love easy to clean and durable”

Color7%

“these colors are beautiful”

Advertised Vs Actual Product5%

“As expected”

Dishwasher Safe4%

“Dishwasher safe”

Shape/Style3%

“It looked elegant”

Size-Overall3%

“The sizes are practical too”

What buyers complain about

Size-Overall15%

“However, the bowls are a little on the small side”

Quality-Overall10%

“the quality control is clearly lacking”

Color9%

“definitely not black”

Strength5%

“Extremely brittle”

Material Quality5%

“Cheap plastic”

Thickness5%

“Plates are a little thin”

Durability4%

“Awful broke after one use”

Weight Heavy3%

“Its a heavy set”

Value For Money3%

“Too expensive for the price”

Color Fading/Discoloration3%

“the last weeks theyve been fading / coat being worn off”

Top return reasons

Size-Overall21%

Material Quality20%

Quality-Overall9%

Color9%

Value For Money8%

Advertised Vs Actual Product8%

Strength6%

Weight Heavy4%

Thin3%

Weight Light1%

Common questions

Is black and white plates profitable to sell on Amazon United States?: The niche generates $129K/yr across 94 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the black and white plates niche?: 65 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in black and white plates?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.3%.
When does demand for black and white plates peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the black and white plates niche?: Listings span $7.00–$113.83; the average listing price is $39.70 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.