black and white gift bags
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a small market ($33K/yr) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$15.82avg listing price — sweet spot $15–$100
Price range
Good$4.88–$40.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,083.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, black and white gift bags is a $33K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
black and white gift bags market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $40K–$47K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #1,973
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 6.0%
- Avg brand age
- 28 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
40
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
27%
Top 20: 72%
Open market
45%
- Yeaqee14%
- STOBOCTER11%
- Silkfly9%
- Ethhqu8%
- TKSBAG8%
- Addblu6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -1.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top black and white gift bags search terms
- black and white gift bags32K/yr
- black and white gift bag7K/yr
- white and black gift bags5K/yr
- black and white bags4K/yr
Top black and white gift bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yeaqee 24 Pack Metallic Paper Gift Bags with Handle and Tissue 9x7x3.1 Gold Foil Welcome Thank You Favor Bags Return Gifts for Wedding Graduation Bridesmaid Groomsmen Birthday(White Black)
Yeaqee$22.904.8★793 rev
STOBOCTER 6 Pcs Thank You Gift Bags with Handles and Tissue Paper 9 x 7 x 3. 15 Elegant Welcome Gift Bags with Bow Ribbon for Wedding Bridal Baby Shower Housewarming Birthday Party(White Black)
STOBOCTER$9.114.6★104 rev
Ethhqu 3 Pack Elegant Large Gift Bags with Handles 12.6x10x4 Inch - Set Includes Tissue Paper & Cards for Birthday Baby Shower Wedding Anniversary Mothers Day & Holiday Gifts (3Pcs White with Black Rim)
Ethhqu$7.424.5★172 rev
STOBOCTER 6 Pcs Elegant Paper Gift Bags with Handles 12.6x4x9.1 Thank You Gift Bags with Bow Ribbon Gift Wrap Bags for Wedding Bridesmaid Groomsmen Party Baby Shower Birthday Gifts(White Black)
STOBOCTER$12.154.6★248 rev
Plauthus White Gift Bag with Ribbon 13 Large Gift Bag with Handle Greeting Card & 2 Tissue PaperBlack Frame DIY Gift Bag for Birthdays Retirements Anniversaries Any Occasion
Plauthus$5.594.7★239 rev
Newest
by launch date
Addblu 12 Pack Large Gift Bags with Handles - Includes 36 Tissue Papers 11.8x10x4 Inches for Thank You Wedding Bridesmaid Birthday Party Valentines Day Holiday (White and Black Trim 12Pcs)
Addblu$18.93100 rev
Epoesch 12 Pack Fancy White Gift Bags with Handles and 24 Tissue Paper Medium Size11.8x10x4 Inch for Weddings Birthdays Party Shopping Corporate Gifts Easter Mothers Day Holiday (White Black)
Epoesch$19.36170 rev
Ethhqu 3 Pack Elegant Large Gift Bags with Handles 12.6x10x4 Inch - Set Includes Tissue Paper & Cards for Birthday Baby Shower Wedding Anniversary Mothers Day & Holiday Gifts (3Pcs White with Black Rim)
Ethhqu$7.42172 rev
Ethhqu 12 Pack Small Black and White Gift Bags with Handles Include Tissue Papers & Cards 9x7x3.15 Thank You Gift Bags for Birthday Baby Shower Wedding Bridesmaids Anniversary Mothers Day
Ethhqu$15.7593 rev
Addblu 12 Pack Large White Gift Bags with Handles 12.6x10x4 Includes 36 Tissue Papers Bow Ribbon & Cards for Wedding Birthday Bridesmaid Groomsmen Valentines Day Easter (White and Black 12pcs)
Addblu$19.52123 rev
Trending
90-day click momentumEpoesch 12 Pack Fancy White Gift Bags with Handles and 24 Tissue Paper Medium Size11.8x10x4 Inch for Weddings Birthdays Party Shopping Corporate Gifts Easter Mothers Day Holiday (White Black)
Epoesch$19.364.7★
TOPDesign Embroidery Initial Canvas Tote Bag Personalized Present Suitable for Wedding Birthday Beach Holiday is a Great Gift Women Mom Teachers Friends Bridesmaids (Letter K)
TOPDesign$17.774.8★
Addblu 12 Pack Large Gift Bags with Handles - Includes 36 Tissue Papers 11.8x10x4 Inches for Thank You Wedding Bridesmaid Birthday Party Valentines Day Holiday (White and Black Trim 12Pcs)
Addblu$18.934.6★
TKSBAG 12PCS Gift Bags Medium Size with Handles 12.5 x 9.8 x 4.3 In White Black Thank You Bags with Bow Ribbon for Wedding Birthday bridesmaid Groomsmen Party Favors Fathers Day
TKSBAG$21.574.8★
Ethhqu 3 Pack Elegant Large Gift Bags with Handles 12.6x10x4 Inch - Set Includes Tissue Paper & Cards for Birthday Baby Shower Wedding Anniversary Mothers Day & Holiday Gifts (3Pcs White with Black Rim)
Ethhqu$7.424.5★
What buyers say about black and white gift bags
What buyers praise and complain about, mined from review topics.What buyers love
“These bags are very high quality”
“Gift bag”
“Amazing value”
“Not flimsy at all”
“Great size”
“As pictured”
“So durable and strong”
“Stylish Bags”
“Elegant”
“The appearance is great to me, I loved the black and white look”
What buyers complain about
“Bags are small”
“Bad Smell”
“Not like picture”
“This set of bags had quality issues”
“I wish the straps held weight a little bit better”
“Gift cards made no sense and bags were scuffed and dented”
“Thin”
“Heavier than they should be”
“I ended up not being able to use them”
“not something that will last year after year”
Top return reasons
Common questions
- Is black and white gift bags profitable to sell on Amazon United States?
- The niche generates $33K/yr across 57 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black and white gift bags niche?
- 36 brands and 40 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in black and white gift bags?
- Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 2.5%.
- When does demand for black and white gift bags peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the black and white gift bags niche?
- Listings span $4.88–$40.19; the average listing price is $15.82 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.