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Black and Gold Wrapping Paper

Fail

Prices span $5.63–$14.74, mostly outside the sweet spot, so Black and Gold Wrapping Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$73K/yr90K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
53%top-5 click share · 12 brands · 14 sellers

Flapen Score

Black and Gold Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Black and Gold Wrapping Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Gold Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Gold Wrapping Paper 90K times last year and spent an estimated $73K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
8.6%
Market size, estimated
$73Ka year
Peak month
December13.5× the quietest month
Top search term
black and gold wrapping paper51K searches a year

02 · Price

A sale here is worth $9.45.

Listings sell for $9.45 on average, from $5.63 to $14.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.45 that is $0 to $945 a year per listing.

Average price
$9.45under the $15 to $100 sweet spot
Price range
$5.63–$14.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$945
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #198 within Gift Wrap Paper. It carries 1,095 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#198in Gift Wrap Paper
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,095per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Black and Gold Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 98%

Open market

8%

  • WRAPAHOLIC43%
  • MAYPLUSS23%
  • Duyasurs8%
  • Ribbli8%
  • Larcenciel5%
  • LeZakaa4%
  • Open — no brand owns it (6 brands, 8%)

Demand

Black and Gold Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Black and Gold Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black and gold wrapping paper51K/yr
  • gold and black wrapping paper7K/yr
  • black gold wrapping paper5K/yr
  • wrapping paper black and gold5K/yr
  • black and gold christmas wrapping paper15K/yr
  • black and gold wrapping paper christmas7K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Gold Wrapping Paper

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
1.5%of orders come back
“I didnt read the size”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black and Gold Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data