Is black and gold wrapping paper profitable to sell on Amazon United States?

The niche generates $73K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (41/100).

How competitive is the black and gold wrapping paper niche?

12 brands and 14 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in black and gold wrapping paper?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.5%.

When does demand for black and gold wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 13.5× the quietest.

What does it cost to enter the black and gold wrapping paper niche?

Listings span $5.63–$14.74; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 1,095 reviews — the moat a new listing must climb.

black and gold wrapping paper

Skip it

Prices mostly outside the sweet spot ($5.63–$14.74) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,094.87

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.45

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$73K

$73K/yr · 90K searches

Price range

Bad$5.63–$14.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black and gold wrapping paper is a $73K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

black and gold wrapping paper market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $57K–$76K; units × avg price
Conversion rate: 8.6%
Avg BSR: #198
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 10.2%
Avg brand age: 23 months
Avg seller age: 225 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

WRAPAHOLIC43%
MAYPLUSS23%
Duyasurs8%
Ribbli8%
Larcenciel5%
LeZakaa4%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 13.5×

Open Trend

Top black and gold wrapping paper search terms

black and gold wrapping paper51K/yr +1.1%6.8% conv.
gold and black wrapping paper7K/yr +1.3%9.2% conv.
black gold wrapping paper5K/yr +21.2%8.0% conv.
wrapping paper black and gold5K/yr +4.9%8.7% conv.
black and gold christmas wrapping paper15K/yr +121.5%0.7% conv.
black and gold wrapping paper christmas7K/yr -67.4%0.0% conv.

All search terms

Top black and gold wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAYPLUSS Black Wrapping Paper Roll Reversible Gold gift Wrap with 3D Snowflake for Mens Boys Birthday Gift Wrap Graduation Fathers Day Anniversary Engagement 17 Inch x 16.5 Feet

MAYPLUSS$9.634.5★135 rev

WRAPAHOLIC Black & Gold Geometric Wrapping Paper - 3 Rolls 17 x 120 Each - Perfect for Multiple Occasions

WRAPAHOLIC$9.794.5★3,156 rev

Duyasurs 20 Sheets Floral Wrapping Paper Waterproof Bouquet Wrapping 22.8x22.8IN Florist Supplies Packaging Paper DIY Gift Box Wedding & Birthday Gifts Gold Edge (Black)

Duyasurs$5.804.8★708 rev

WRAPAHOLIC 3D Kraft Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Gold and Black Happy Birthday Lettering Design with Embossed Perfect for Holiday Party Celebration

WRAPAHOLIC$9.974.7★388 rev

WRAPAHOLIC Reversible Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 10 Feet - Happy Birthday Lettering and Polka Dots Design Perfect for Kids Baby Shower

WRAPAHOLIC$6.944.6★416 rev

Newest

by launch date

MAYPLUSS Black Wrapping Paper Roll Reversible Gold gift Wrap with 3D Snowflake for Mens Boys Birthday Gift Wrap Graduation Fathers Day Anniversary Engagement 17 Inch x 16.5 Feet

MAYPLUSS$9.63135 rev

5mo ago

WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 10 Feet - Black and Gold Foil Happy Birthday Wrapping Paper for Men Boys Baby Shower

WRAPAHOLIC$6.88416 rev

9mo ago

LeZakaa Reversible Black Birthday Wrapping Paper Roll for Boys Men Happy Birthday Lettering & Stripe Pattern with Metallic Gold Foil in Black Mini Roll 17 inches x 9.8 Feet

LeZakaa$7.23840 rev

10mo ago

Aimyoo Black Wrapping Paper Roll - Mini Roll - 17 Inch x 32.8 Feet - Black with Gold Flakes Foil Design for Christmas Wedding Birthday Holiday Celebrations

Aimyoo$9.0866 rev

1y ago

HOMERAL Checkered Wrapping Paper Roll - Black and Gold Metallic Foil Diamond & Stripe Reversible Classic Pattern Gift Wrap for Birthday Fathers Day Graduation Christmas Bridal Shower - Mini Roll - 17 In x 33 Ft

Homeral$9.44220 rev

1y ago

What buyers say about black and gold wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Good quality bag and card”

Gifting Purpose8%

“Great for gifts”

Advertised Vs Actual Product8%

“Just as pictured”

Size-Overall7%

“The size is also perfect”

Ease Of Use6%

“Easy to use”

Color6%

“The color is wonderful”

Thickness5%

“The bag was thick and sturdy,”

Strength5%

“Very Strong”

Value For Money5%

“Worth the money”

Design-Overall3%

“The design is beautiful”

What buyers complain about

Size-Overall32%

“I didnt read the size”

Color10%

“The color looks off”

Quality-Overall8%

“Overall, the product feels low quality and not practical for wrapping bouquets”

Advertised Vs Actual Product5%

“its practically beige—very different from the picture”

Thickness3%

“Its a real thin paper”

Functionality-Overall3%

“they dont work”

Adhesion/Stickiness2%

“Another big issue is that the flowers would not stick or stay in place”

Ease Of Use2%

“Difficult To Use”

Brightness/Shine/Glow2%

“Not shiny at all”

Smell2%

“bad chemical smell”

Top return reasons

Size-Overall36%

Color27%

Advertised Vs Actual Product12%

Value For Money12%

Material Quality2%

Quality-Overall2%

Thin2%

Functionality-Overall2%

Adhesion/Stickiness1%

Product Condition1%

Common questions

Is black and gold wrapping paper profitable to sell on Amazon United States?: The niche generates $73K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (41/100).
How competitive is the black and gold wrapping paper niche?: 12 brands and 14 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in black and gold wrapping paper?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.5%.
When does demand for black and gold wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 13.5× the quietest.
What does it cost to enter the black and gold wrapping paper niche?: Listings span $5.63–$14.74; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 1,095 reviews — the moat a new listing must climb.