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Black and Gold Dinnerware Set

Fail

Shoppers spend an estimated $59K a year here, so Black and Gold Dinnerware Set is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$59K/yr67K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
35%top-5 click share · 35 brands · 45 sellers

Flapen Score

Black and Gold Dinnerware Set against its category

The dotted line is the Health & Household average. Past it, Black and Gold Dinnerware Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Gold Dinnerware Set market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Gold Dinnerware Set 67K times last year and spent an estimated $59K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
1.6%
Market size, estimated
$59Ka year
Peak month
December1.8× the quietest month
Top search term
black and gold dinnerware set21K searches a year

02 · Price

A sale here is worth $55.46.

Listings sell for $55.46 on average, from $9.89 to $177.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $55.46 that is $0 to $6K a year per listing.

Average price
$55.46inside the $15 to $100 sweet spot
Price range
$9.89–$177.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #289 within Disposable Plates, Bowls & Cutlery. It carries 1,386 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#289in Disposable Plates, Bowls & Cutlery
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,386per listing
Listings tracked
49

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Black and Gold Dinnerware Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

45

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

35%

Top 20: 73%

Open market

50%

  • Brand 112%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Black and Gold Dinnerware Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Black and Gold Dinnerware Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and gold dinnerware set21K/yr
  • black and gold plate set15K/yr
  • black and gold dishes9K/yr
  • black and gold dish set10K/yr
  • black and gold plates set4K/yr
  • black and gold plastic dinnerware set5K/yr
  • black and gold disposable dinnerware set2K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Gold Dinnerware Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.3%of orders come back
“The bowls are smaller than expected”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black and Gold Dinnerware Set questions

Answered from the same tracked data.