Is bjj tape profitable to sell on Amazon United States?

The niche generates $106K/yr across 14 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (39/100).

How competitive is the bjj tape niche?

8 brands and 12 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in bjj tape?

Top complaints mined from reviews: Adhesion/Stickiness, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.9%.

When does demand for bjj tape peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the bjj tape niche?

Listings span $6.01–$16.86; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.

bjj tape

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.81

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,811.21

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$106K

$106K/yr · 109K searches

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Price range

Bad$6.01–$16.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bjj tape is a $106K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bjj tape market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $94K–$118K; units × avg price
Conversion rate: 8.2%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Bighorn Athletics52%
Hampton Adams20%
Gold BJJ14%
Monkey Tape5%
REBEL X3%
D-NYX2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top bjj tape search terms

bjj finger tape20K/yr +13.3%6.3% conv.
bjj tape19K/yr +1.6%7.0% conv.
finger tape bjj19K/yr -3.7%6.9% conv.
monkey tape13K/yr -2.7%2.4% conv.
jiu jitsu tape14K/yr -10.2%6.0% conv.
jiu jitsu finger tape8K/yr -6.1%7.7% conv.
bjj tape finger5K/yr -9.4%7.3% conv.
monkey tape bjj4K/yr +12.4%4.9% conv.
jiu jitsu tape finger4K/yr +16.8%9.9% conv.
jiujitsu finger tape3K/yr +10.8%6.8% conv.

All search terms

Top bjj tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bighorn Athletics Jiu Jitsu Finger Tape | Residue-Free Athletic Finger Tape for Sports & Injuries: Rock Climbing Volleyball Football Basketball Hands & Toes | 0.3-Inch x 45-feet 8-Rolls Black

Bighorn Athletics$14.134.6★736 rev

Gold BJJ Jiu Jitsu Tape - Strong Athletic Finger Tape 1/2 x 30 - Protect Fingers and Toes in MMA Judo Wrestling Martial Arts Rock Climbing (3 Rolls White)

Gold BJJ$10.084.5★1,473 rev

Hampton Adams$15.044.5★3,809 rev

Bighorn Athletics Jiu Jitsu Finger Tape | Residue-Free Athletic Finger Tape for Sports & Injuries: Rock Climbing Volleyball Football Basketball Hands & Toes | 0.3-Inch x 45-feet 8-Rolls White

Bighorn Athletics$13.014.6★736 rev

Hampton Adams$15.024.5★3,809 rev

Newest

by launch date

REBEL X BJJ Tape - Athletic Finger Sports Tape for Brazilian Jiu-Jitsu 1/2 inch X 45 feet Martial Arts MMA Sports Wrap Athletic Tape Strong Adhesive Injury Support 2-Pack (Black)

REBEL X$8.4929 rev

12mo ago

EAGLES Finger Tape 2 3 6 or 12 Pack Black or White | Residue Free Skin Friendly Strong Athletic Sports Tapes | 0.5 x 45 Ft for BJJ Jiu Jitsu Grappling MMA Knob Tape Weight (Black 3 Pack)

EAGLES$6.01437 rev

1y ago

Finger Tape Athletic Sports Wrap Black or White 0.3 inch or 1.5 inch Rock Climbing BJJ Jiu Jitsu MMA Grappling Martial Arts Volleyball Weight Training Wrestling Hand Tape (White 0.3 inch)

D-NYX$7.09503 rev

1y ago

ADMITRY Athletic Tape 5 Pack White Sports Tape Very Strong No Sticky Residue Wrist Ankle Tape for Gymnastics Boxing Lacrosse Climbing Hockey Bat

ADMITRY$8.405,788 rev

3y ago

Bighorn Athletics Jiu Jitsu Finger Tape | Residue-Free Athletic Finger Tape for Sports & Injuries: Rock Climbing Volleyball Football Basketball Hands & Toes | 0.3-Inch x 45-feet 8-Rolls Black

Bighorn Athletics$14.13736 rev

3y ago

What buyers say about bjj tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness32%

“Adhesion is strong”

Quality-Overall17%

“Seems to be a good product, as advertised”

Value For Money8%

“Good value”

Advertised Vs Actual Product8%

“As advertised”

Grip4%

“helps protect fingers during grip fighting”

Efficiency4%

“Works perfectly”

Ease Of Use4%

“It is easy to use”

Strength3%

“It is strong”

Durability3%

“it's so durable”

Thickness2%

“Just the right thickness to cover calluses”

What buyers complain about

Adhesion/Stickiness43%

“Adhesive is very weak”

Stretchability/Expandability/Elasticity6%

“Doesnt stretch better alternatives out there”

Quality-Overall4%

“not as good as the good stuff”

Sweat Resistance4%

“Once sweat kicks in it practically slides off”

Ease Of Use3%

“It is difficult to use”

Durability3%

“The end will start breaking loose almost immediately”

Cutting/Trimming3%

“Really hard to cut it”

Skin Health3%

“However causes skin irritation on my skin”

Allergies2%

“over time may cause irritation if you have sensitive skin”

Thickness2%

“is too thick”

Top return reasons

Adhesion/Stickiness45%

Advertised Vs Actual Product11%

Size-Overall10%

Functionality-Overall6%

Thin5%

Stretchability/Expandability/Elasticity4%

Value For Money3%

Quality-Overall3%

Material Quality2%

Ease Of Use1%

Common questions

Is bjj tape profitable to sell on Amazon United States?: The niche generates $106K/yr across 14 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (39/100).
How competitive is the bjj tape niche?: 8 brands and 12 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in bjj tape?: Top complaints mined from reviews: Adhesion/Stickiness, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.9%.
When does demand for bjj tape peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the bjj tape niche?: Listings span $6.01–$16.86; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.