Is bitter melon profitable to sell on Amazon United States?

The niche generates $572K/yr across 12 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the bitter melon niche?

10 brands and 377 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in bitter melon?

Top complaints mined from reviews: Blood Sugar Level, Functionality-Overall, Taste-Overall. The return rate is 0.0%.

When does demand for bitter melon peak?

Demand peaks in Apr; the busiest month runs 1.5× the quietest.

What does it cost to enter the bitter melon niche?

Listings span $8.79–$30.02; the average listing price is $17.04 (sweet spot $15–$100). The average incumbent carries 2,743 reviews — the moat a new listing must climb.

bitter melon

Worth a look

Shows low returns (0.0%), but soft demand (-18.2% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.04

avg listing price — sweet spot $15–$100

Price range

Good$8.79–$30.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$572K

$572K/yr · 392K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,742.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bitter melon is a $572K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bitter melon market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $511K–$682K; units × avg price
Conversion rate: 8.6%
Avg BSR: #1,058
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

377

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Himalaya29%
Carlyle25%
Zazzee19%
Nutricost8%
Deal Supplement5%
Secrets of the Tribe5%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.5×

Open Trend

Top bitter melon search terms

bitter melon208K/yr -17.5%5.9% conv.
bitter melon capsules91K/yr -11.7%10.5% conv.
bitter melon extract21K/yr -12.7%5.7% conv.
bitter gourd11K/yr -28.7%1.2% conv.
bitter melon supplement9K/yr -13.2%6.6% conv.
organic bitter melon9K/yr -21.3%8.7% conv.
bitter gourd capsules7K/yr -41.1%2.9% conv.
bittermelon5K/yr -9.3%5.1% conv.
melon amargo4K/yr -18.5%3.7% conv.
cundeamor capsules diabetes3K/yr -5.1%1.5% conv.

All search terms

Top bitter melon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Himalaya USDA Organic Bitter Melon Capsules - Bitter Melon Extract Herbal Glucose Metabolism Support Non-GMO Vegan Gluten Free Additive Free 660 mg 60 Caplets

Himalaya$17.744.4★6,628 rev

Carlyle Bitter Melon Complex | 200 Capsules

Carlyle$9.874.5★3,683 rev

Zazzee USDA Organic Bitter Melon 25:1 Extract 10% Bitter Principles 150 Vegan Capsules 5 Month Supply Extra Strength Momordica Charantia Antioxidant & Metabolic Support Non-GMO Made in the USA

Zazzee$23.164.5★2,366 rev

Nutricost Bitter Melon Extract 180 Capsules for 180 Servings Per Bottle - Momordica Charantia Vegan Gluten Free and GMO Free

Nutricost$15.694.4★3,947 rev

Himalaya USDA Organic Bitter Melon Capsules - Bitter Melon Extract Herbal Glucose Metabolism Support Non-GMO Vegan Gluten Free Additive Free 660 mg 120 Caplets

Himalaya$30.024.4★6,628 rev

Newest

by launch date

Clean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + Bitter Melon Extract Glucomannan Gymnema Chromium Turmeric Organic Panax Ginseng Moringa

Clean Nutraceuticals$28.525,298 rev

2y ago

FullChea Bitter Melon Tea 2g X 40 Count Premium Natural Dried Slices

FullChea$9.66362 rev

2y ago

FITO MEDICS Lab | Bitter Melon | Bitter Melon Capsules | 180 Capsules.

FITO MEDIC'S$8.9959 rev

2y ago

Carlyle Bitter Melon Extract Supplement | 180 Capsules

Carlyle$9.91380 rev

3y ago

Zazzee USDA Organic Bitter Melon 25:1 Extract 10% Bitter Principles 150 Vegan Capsules 5 Month Supply Extra Strength Momordica Charantia Antioxidant & Metabolic Support Non-GMO Made in the USA

Zazzee$23.162,366 rev

4y ago

What buyers say about bitter melon

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“There is no unpleasant taste”

Quality-Overall16%

“Good quality and easy to take”

Blood Sugar Level14%

“Great to help control blood sugar levels”

Efficiency5%

“I believe it helps”

Value For Money4%

“worth money”

Weight Loss4%

“My Dr is pleased by the slow weight loss as he says it will stay off better”

Advertised Vs Actual Product3%

“Product as described”

Energy Level2%

“My energy level has increased”

Ease Of Use2%

“Easy to take”

Side Effects2%

“Yes I am currently enjoying the effects provided”

What buyers complain about

Blood Sugar Level15%

“No effect on my blood sugar”

Functionality-Overall12%

“I don't see any results in it”

Taste-Overall10%

“doesnt taste like my first one”

Advertised Vs Actual Product7%

“Product is deceptive”

Bitter6%

“was very bitter this time”

Dosage5%

“Im skeptical about these because the dosage is so high”

Value For Money4%

“Over priced”

Side Effects4%

“Some side effects”

Weight Loss2%

“No help in losing weight”

Acid Regulator/Stomach Ache Relief2%

“Causing upset stomach”

Top return reasons

Bitter23%

Value For Money18%

Thickness14%

Functionality-Overall9%

Stale/Rotten/Spoiled9%

Smell9%

Regulates Digestion9%

Color5%

Taste-Overall5%

Common questions

Is bitter melon profitable to sell on Amazon United States?: The niche generates $572K/yr across 12 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the bitter melon niche?: 10 brands and 377 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in bitter melon?: Top complaints mined from reviews: Blood Sugar Level, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for bitter melon peak?: Demand peaks in Apr; the busiest month runs 1.5× the quietest.
What does it cost to enter the bitter melon niche?: Listings span $8.79–$30.02; the average listing price is $17.04 (sweet spot $15–$100). The average incumbent carries 2,743 reviews — the moat a new listing must climb.

bitter melon

bitter melon market data

Competition & brand share

Demand & seasonality

Top bitter melon search terms

Top bitter melon products on Amazon

Top sellers

Newest

Trending

What buyers say about bitter melon

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household