Is bites profitable to sell on Amazon United States?

The niche generates $174K/yr across 4 tracked products. 90-day search growth is +12.9%. Flapen's verdict: Skip it (45/100).

How competitive is the bites niche?

3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bites?

Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Strength. The return rate is 0.1%.

When does demand for bites peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the bites niche?

Listings span $4.28–$24.17; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.

bites

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$19.01

avg listing price — sweet spot $15–$100

Review moat

Great401.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.28–$24.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Market size

Okay$174K

$174K/yr · 167K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bites is a $174K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bites market data

Units sold / yr: 10K–13K; avg 2,500–3,000/product
Revenue / yr: $190K–$238K; units × avg price
Conversion rate: 5.5%
Avg BSR: #234
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bite90%
Snack Factory6%
The Humble Co.4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top bites search terms

bite toothpaste tablets34K/yr +52.8%7.1% conv.
bite41K/yr -5.1%1.2% conv.
bites27K/yr +3.1%0.3% conv.
bite toothpaste16K/yr +6.1%4.3% conv.
snack bites11K/yr +21.4%0.2% conv.
small bites10K/yr +27.1%0.0% conv.
pretzel crisps chocolate7K/yr -2.7%0.0% conv.
bite toothpaste bits6K/yr +15.5%5.3% conv.
snack factory bites6K/yr -15.6%8.1% conv.
bite size4K/yr +6.2%0.0% conv.

All search terms

Top bites products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bite Whitening Toothpaste Tablets 2 Months Fluoride Free Nano Hydroxyapatite + Xylitol Mint Vegan Cruelty-Free Made in USA Sensitive Teeth Travel Size Adults Kids (2 Bottles 124 Tabs)

Bite$24.174.2★789 rev

Bite Whitening Toothpaste Tablets 2 Months Fluoride Free Nano Hydroxyapatite + Xylitol Mint Charcoal Vegan Cruelty-Free Made in USA Sensitive Teeth Travel Size (2 Bottles 124 Tabs)

Bite$24.174.4★342 rev

Snack Factory Sea Salt Bites 9 Oz Bag

Snack Factory$4.284.4★217 rev

The Humble Co Chewable Toothpaste Tablets with Fluoride Mint - Bite Chew Brush - Zero Water & Plastic Free Toothpaste Tabs - Travel-Friendly & Waste-Free Dental Oral Care Hygiene - 180 Count

The Humble Co.$23.424.3★259 rev

Newest

by launch date

Snack Factory Sea Salt Bites 9 Oz Bag

Snack Factory$4.28217 rev

1y ago

The Humble Co Chewable Toothpaste Tablets with Fluoride Mint - Bite Chew Brush - Zero Water & Plastic Free Toothpaste Tabs - Travel-Friendly & Waste-Free Dental Oral Care Hygiene - 180 Count

The Humble Co.$23.42259 rev

3y ago

Bite Whitening Toothpaste Tablets 2 Months Fluoride Free Nano Hydroxyapatite + Xylitol Mint Vegan Cruelty-Free Made in USA Sensitive Teeth Travel Size Adults Kids (2 Bottles 124 Tabs)

Bite$24.17789 rev

3y ago

Bite Whitening Toothpaste Tablets 2 Months Fluoride Free Nano Hydroxyapatite + Xylitol Mint Charcoal Vegan Cruelty-Free Made in USA Sensitive Teeth Travel Size (2 Bottles 124 Tabs)

Bite$24.17342 rev

3y ago

What buyers say about bites

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to use”

Cleansing11%

“my teeth feel exceptionally clean”

Tooth Brightening9%

“Such a better solution to healthy teeth”

Quality-Overall6%

“Great product”

Taste-Overall5%

“Great size and tasty snack”

Value For Money5%

“Well worth it”

Eco Friendliness5%

“Its very sustainable and eco-friendly, which I appreciate”

Tooth Sensitivity5%

“no issues with tooth sensitivity using it which I do have sensitive teeth when using regular toothpaste so it comes down for me the actual way you bite the pill”

Advertised Vs Actual Product4%

“Better than I expected”

Ease Of Cleaning4%

“for cleansing I will say this my teeth felt cleaner longer with the bite than opposed to when I brush with regular paste so you get a cleaner tooth”

What buyers complain about

Ease Of Cleaning14%

“I usually prefer a cleaner, fresher feeling, and this wasnt fully doing it for me in terms of cleaning power”

Value For Money13%

“I do think this is a bit pricey”

Strength9%

“it wasnt strong enough”

Size-Overall7%

“Just tike the larger size”

Taste-Overall6%

“Sickening aftertaste”

Texture/Consistency-Overall5%

“the texture and brushing experience make them less appealing for everyday use for me”

Advertised Vs Actual Product4%

“the packaging does not say so”

Breathability3%

“Like foaming breath mints”

Color Fading/Discoloration1%

“Discoloration is what caught my attention today as I'm finishing bottle 2”

Quality-Overall1%

“Its poorly made”

Top return reasons

Advertised Vs Actual Product24%

Functionality-Overall18%

Ingredients-Overall11%

Texture/Consistency-Overall8%

Value For Money8%

Ease Of Cleaning8%

Size-Overall6%

Defective Material/Parts5%

Quality-Overall4%

Comfort-Overall2%

Common questions

Is bites profitable to sell on Amazon United States?: The niche generates $174K/yr across 4 tracked products. 90-day search growth is +12.9%. Flapen's verdict: Skip it (45/100).
How competitive is the bites niche?: 3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bites?: Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Strength. The return rate is 0.1%.
When does demand for bites peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the bites niche?: Listings span $4.28–$24.17; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.

bites

bites market data

Competition & brand share

Demand & seasonality

Top bites search terms

Top bites products on Amazon

Top sellers

Newest

Trending

What buyers say about bites

What buyers love

What buyers complain about

Top return reasons

Common questions

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