Is bismuth subsalicylate profitable to sell on Amazon United States?

The niche generates $152K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (41/100).

How competitive is the bismuth subsalicylate niche?

8 brands and 121 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in bismuth subsalicylate?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for bismuth subsalicylate peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the bismuth subsalicylate niche?

Listings span $5.20–$23.33; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 4,549 reviews — the moat a new listing must climb.

bismuth subsalicylate

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.59

avg listing price — sweet spot $15–$100

Price range

Okay$5.20–$23.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$152K

$152K/yr · 117K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,548.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bismuth subsalicylate is a $152K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bismuth subsalicylate market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $174K–$232K; units × avg price
Conversion rate: 11.2%
Avg BSR: #201
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.9%
Avg brand age: 71 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

121

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

HealthA2Z36%
Equate26%
Pepto Bismol24%
Kaopectate5%
Wonderbelly4%
RIGHT REMEDIES3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top bismuth subsalicylate search terms

bismuth subsalicylate59K/yr +4.8%9.1% conv.
bismuth subsalicylate tablets24K/yr -6.1%12.1% conv.
bismuth tablets11K/yr +13.9%10.7% conv.
bismuth chewables7K/yr -17.2%11.3% conv.
pink bismuth4K/yr +53.0%10.1% conv.
pepto bismol generic4K/yr -4.4%10.4% conv.
generic pepto bismol tablets4K/yr -20.9%16.5% conv.
pink bismuth tablets3K/yr -26.6%16.1% conv.
bismuth subsalicylate caplets2K/yr -13.0%12.1% conv.

All search terms

Top bismuth subsalicylate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Equate Stomach Relief Caplets 40ct

Equate$6.064.7★2,623 rev

HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (100 Count (Pack of 1))

HealthA2Z$14.494.6★1,171 rev

HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))

HealthA2Z$8.794.6★370 rev

Pepto Bismol Chewable Tablets Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Relief 48 ct

Pepto Bismol$7.774.8★14,072 rev

HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (3 Pack (36 Tablets))

HealthA2Z$8.834.6★1,088 rev

Newest

by launch date

RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps

RIGHT REMEDIES$8.9865 rev

9mo ago

Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle

Healthy Surplus$10.1152 rev

9mo ago

Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets

Wonderbelly$9.98112 rev

10mo ago

Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets

Wonderbelly$9.9789 rev

10mo ago

HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))

HealthA2Z$8.79370 rev

2y ago

What buyers say about bismuth subsalicylate

What buyers praise and complain about, mined from review topics.

What buyers love

Acid Regulator/Stomach Ache Relief14%

“is effective at providing relief for my stomach issues”

Efficiency10%

“Effective”

Quality-Overall10%

“A real honest review”

Taste-Overall9%

“Tastes great and comes in the perfect bottle size”

Advertised Vs Actual Product9%

“As described”

Value For Money7%

“Excellent price”

Ease Of Chewing/Swallowing6%

“Easy to chew”

Portability6%

“Handy for travel”

Ease Of Use5%

“Comes in handy”

Regulates Digestion4%

“Great digestion aid”

What buyers complain about

Taste-Overall10%

“Horrible taste”

Functionality-Overall7%

“Didnt work for me”

Value For Money5%

“Expensive”

Size-Overall4%

“The capsules are a little on the large side”

Acid Regulator/Stomach Ache Relief4%

“after I've eaten take out or something I know will bother my stomach”

Regulates Digestion4%

“Caused constipation”

Ease Of Use4%

“and, more importantly, difficult to access”

Ease Of Chewing/Swallowing3%

“they were had a noticeably worst chewing experience”

Color3%

“though it does turn something a dark color”

Flavor2%

“Most likely not do that flavor again”

Common questions

Is bismuth subsalicylate profitable to sell on Amazon United States?: The niche generates $152K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (41/100).
How competitive is the bismuth subsalicylate niche?: 8 brands and 121 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in bismuth subsalicylate?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for bismuth subsalicylate peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the bismuth subsalicylate niche?: Listings span $5.20–$23.33; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 4,549 reviews — the moat a new listing must climb.