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Bismuth

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Bismuth is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$291K/yr213K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
61%top-5 click share · 13 brands · 128 sellers

Flapen Score

Bismuth against its category

The dotted line is the Health & Household average. Past it, Bismuth is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bismuth market on Amazon at a glance

Shoppers on Amazon United States searched for Bismuth 213K times last year and spent an estimated $291K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
8.9%
Market size, estimated
$291Ka year
Peak month
January1.9× the quietest month
Top search term
bismuth88K searches a year

02 · Price

A sale here is worth $15.41.

Listings sell for $15.41 on average, from $5.20 to $56.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $15.41 that is $15K to $19K a year per listing.

Average price
$15.41inside the $15 to $100 sweet spot
Price range
$5.20–$56.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #179 within Digestion & Nausea. It carries 4,342 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
9.2%
Average rank
#179in Digestion & Nausea
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,342per listing
Listings tracked
25

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
71 months

Products

Top Bismuth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

128

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

14%

  • Brand 136%
  • Brand 220%
  • Brand 319%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 14%)

Demand

Bismuth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Bismuth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bismuth88K/yr
  • bismuth subsalicylate59K/yr
  • bismuth subsalicylate tablets24K/yr
  • bismuth tablets11K/yr
  • bismuth chewables7K/yr
  • pink bismuth4K/yr
  • bismuto4K/yr
  • bismuth subsalicylate chewable3K/yr
  • pepto bismol generic4K/yr
  • generic pepto bismol3K/yr

Reviews and returns

What reviews say buyers love and hate about Bismuth

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Acid Regulator/Stomach Ache Relief”
9%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste on it is very bitter”
A buyer, on “Taste-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bismuth questions

Answered from the same tracked data.