Is bismuth profitable to sell on Amazon United States?

The niche generates $291K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the bismuth niche?

13 brands and 128 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in bismuth?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.

When does demand for bismuth peak?

Demand peaks in Jan–Apr–May; the busiest month runs 1.9× the quietest.

What does it cost to enter the bismuth niche?

Listings span $5.20–$56.28; the average listing price is $15.41 (sweet spot $15–$100). The average incumbent carries 4,342 reviews — the moat a new listing must climb.

bismuth

Worth a look

Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.20–$56.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.41

avg listing price — sweet spot $15–$100

Market size

Good$291K

$291K/yr · 213K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Review moat

Bad4,341.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, bismuth is a $291K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bismuth market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $308K–$385K; units × avg price
Conversion rate: 8.9%
Avg BSR: #179
Page quality: 0%
Prime: 96%
Sponsored: 76%
Out of stock: 9.2%
Avg brand age: 71 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

128

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

14%

HealthA2Z36%
Pepto Bismol20%
Equate19%
Roto Metals4%
Kaopectate3%
Wonderbelly3%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.

Peak months: Jan, Apr, May · busiest ÷ quietest = 1.9×

Open Trend

Top bismuth search terms

bismuth88K/yr +7.2%6.4% conv.
bismuth subsalicylate59K/yr +4.8%9.2% conv.
bismuth subsalicylate tablets24K/yr -6.1%12.0% conv.
bismuth tablets11K/yr +13.9%10.5% conv.
bismuth chewables7K/yr -17.2%11.1% conv.
pink bismuth4K/yr +53.0%11.2% conv.
bismuto4K/yr +23.6%1.3% conv.
bismuth subsalicylate chewable3K/yr +41.3%11.5% conv.
pepto bismol generic4K/yr -4.4%11.2% conv.
generic pepto bismol3K/yr +20.7%8.1% conv.

All search terms

Top bismuth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (100 Count (Pack of 1))

HealthA2Z$14.494.6★1,171 rev

Equate Stomach Relief Caplets 40ct

Equate$6.064.7★2,623 rev

HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))

HealthA2Z$8.794.6★370 rev

HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (3 Pack (36 Tablets))

HealthA2Z$8.834.6★1,088 rev

Pepto Bismol Chewable Tablets Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Relief 30 ct

Pepto Bismol$5.494.8★4,879 rev

Newest

by launch date

BioMatrix H Pylori Supplement Mastic Gum Berberine Zinc Carnosine & Bismuth Salts Probiotic Alternative Gut Formula 120 Capsules 30-60 Day Supply

BioMatrix$40.1180 rev

9mo ago

RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps

RIGHT REMEDIES$8.9865 rev

9mo ago

Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle

Healthy Surplus$10.1152 rev

9mo ago

Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets

Wonderbelly$9.98112 rev

10mo ago

Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets

Wonderbelly$9.9789 rev

10mo ago

What buyers say about bismuth

What buyers praise and complain about, mined from review topics.

What buyers love

Acid Regulator/Stomach Ache Relief13%

“is effective at providing relief for my stomach issues”

Quality-Overall10%

“Excellent product”

Efficiency10%

“Effective”

Taste-Overall8%

“taste as expected”

Value For Money8%

“Great value”

Advertised Vs Actual Product8%

“As described”

Ease Of Chewing/Swallowing6%

“Easy to chew”

Ease Of Use5%

“Comes in handy”

Portability5%

“Handy for travel”

Regulates Digestion3%

“Great digestion aid”

What buyers complain about

Taste-Overall9%

“Taste on it is very bitter”

Functionality-Overall6%

“Didnt work for me”

Acid Regulator/Stomach Ache Relief5%

“after I've eaten take out or something I know will bother my stomach”

Value For Money5%

“Expensive”

Size-Overall5%

“tiny”

Regulates Digestion4%

“Caused constipation”

Ease Of Chewing/Swallowing3%

“they were had a noticeably worst chewing experience”

Dosage3%

“for some people it may not be enough medication per dose”

Ease Of Use2%

“Hard to open plastic wrap”

Color2%

“though it does turn something a dark color”

Top return reasons

Size-Overall50%

Defective Material/Parts42%

Advertised Vs Actual Product8%

Common questions

Is bismuth profitable to sell on Amazon United States?: The niche generates $291K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the bismuth niche?: 13 brands and 128 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in bismuth?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
When does demand for bismuth peak?: Demand peaks in Jan–Apr–May; the busiest month runs 1.9× the quietest.
What does it cost to enter the bismuth niche?: Listings span $5.20–$56.28; the average listing price is $15.41 (sweet spot $15–$100). The average incumbent carries 4,342 reviews — the moat a new listing must climb.

bismuth

bismuth market data

Competition & brand share

Demand & seasonality

Top bismuth search terms

Top bismuth products on Amazon

Top sellers

Newest

Trending

What buyers say about bismuth

What buyers love

What buyers complain about

Top return reasons

Common questions

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