Birthday Wrapping Paper Rolls
PassBirthday Wrapping Paper Rolls scores 65 out of 100, a Pass. Shoppers spend an estimated $857K a year here, search demand grew +21.7% this quarter, and an estimated 1.3% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $857K/yr978K searches / yr
- 90-day growth
- +21.7%search demand this quarter
- Competition
- 26%top-5 click share · 23 brands · 27 sellers
Flapen Score
Birthday Wrapping Paper Rolls against its category
The dotted line is the Health & Household average. Past it, Birthday Wrapping Paper Rolls is stronger. Inside it, weaker.
Market
The Birthday Wrapping Paper Rolls market on Amazon at a glance
Shoppers on Amazon United States searched for Birthday Wrapping Paper Rolls 978K times last year and spent an estimated $857K. The top 5 brands take 64% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.
- Searches, last 12 months
- 978K
- Growth, 90 days vs prior 90
- +21.7%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $857Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- wrapping paper birthday girl150K searches a year
02 · Price
A sale here is worth $9.46.
Listings sell for $9.46 on average, from $5.93 to $16.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $9.46 that is $9K to $12K a year per listing.
- Average price
- $9.46under the $15 to $100 sweet spot
- Price range
- $5.93–$16.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$12K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #117 within Gift Wrap Paper. It carries 748 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #117in Gift Wrap Paper
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 748per listing
- Listings tracked
- 78
04 · Newcomers
20 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Birthday Wrapping Paper Rolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
27
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
26%
Top 20: 58%
Open market
30%
- Brand 125%
- Brand 213%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Birthday Wrapping Paper Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Birthday Wrapping Paper Rolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wrapping paper birthday girl150K/yr
- wrapping paper birthday boy129K/yr
- birthday wrapping paper girls86K/yr
- birthday wrapping paper boy92K/yr
- boy birthday wrapping paper55K/yr
- boy wrapping paper52K/yr
- girl birthday wrapping paper49K/yr
- boys birthday wrapping paper46K/yr
- boys wrapping paper39K/yr
- girls birthday wrapping paper40K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Wrapping Paper Rolls
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common Birthday Wrapping Paper Rolls questions
Answered from the same tracked data.