Birthday Wrapping Paper Rolls

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.

Searches, last 12 months

978K

Growth, 90 days vs prior 90

+21.7%

Conversion, latest week

9.3%

Market size, estimated

$857Ka year

Peak month

October1.5× the quietest month

Top search term

wrapping paper birthday girl150K searches a year

Listings sell for $9.46 on average, from $5.93 to $16.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $9.46 that is $9K to $12K a year per listing.

Average price

$9.46under the $15 to $100 sweet spot

Price range

$5.93–$16.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$12K

Returns

1.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #117 within Gift Wrap Paper. It carries 748 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#117in Gift Wrap Paper

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

748per listing

Listings tracked

78

24 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

20Amazon's first-year sales bar

Average brand age

28 months