Is birthday wrapping paper rolls profitable to sell on Amazon United States?

The niche generates $857K/yr across 78 tracked products. 20 of 24 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Launch it (65/100).

How competitive is the birthday wrapping paper rolls niche?

23 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in birthday wrapping paper rolls?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.3%.

When does demand for birthday wrapping paper rolls peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the birthday wrapping paper rolls niche?

Listings span $5.93–$16.94; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.

birthday wrapping paper rolls

Launch it

A $857K/yr market growing +21.7% this quarter with returns at 1.3% — clears our launch bar.

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Market size

Great$857K

$857K/yr · 978K searches

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good747.99

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.7%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.93–$16.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, birthday wrapping paper rolls is a $857K/yr Amazon United States market (978K searches/yr). The top 5 brands hold 64% of demand. Verdict: Launch it — 65/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

birthday wrapping paper rolls market data

Units sold / yr: 80K–100K; avg 1,000–1,250/product
Revenue / yr: $757K–$946K; units × avg price
Conversion rate: 9.3%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.9%
Avg brand age: 28 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

26%

Top 20: 58%

Open market

30%

WRAPAHOLIC25%
RUSPEPA13%
MAYPLUSS10%
Hallmark8%
BIOBROWN7%
NESCCI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top birthday wrapping paper rolls search terms

wrapping paper birthday girl150K/yr +77.7%8.6% conv.
wrapping paper birthday boy129K/yr +72.2%8.7% conv.
birthday wrapping paper girls86K/yr -3.5%8.3% conv.
birthday wrapping paper boy92K/yr -5.6%8.5% conv.
boy birthday wrapping paper55K/yr +7.4%7.8% conv.
boy wrapping paper52K/yr +27.0%6.1% conv.
girl birthday wrapping paper49K/yr +0.9%7.9% conv.
boys birthday wrapping paper46K/yr +0.2%8.1% conv.
boys wrapping paper39K/yr +26.9%6.4% conv.
girls birthday wrapping paper40K/yr -1.5%7.9% conv.

All search terms

Top birthday wrapping paper rolls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Rose Gold Foil and Iridescent Happy Birthday Wrapping Paper for Girls Women Baby Shower

WRAPAHOLIC$6.984.7★695 rev

NESCCI Birthday Wrapping Paper Gift Wrapping Paper Roll Kraft Wrapping Paper-17 inch X 32.8 Feet Per roll Colorful Happy Birthday Pattern For Boys Girls Perfect For Birthdays Party Baby Shower

NESCCI$7.934.6★1,308 rev

BIOBROWN Kraft Wrapping Paper Roll Colorful Text Happy Birthday Design Perfect for Birthday Holiday Wrap 17 inch X 33 feet

BIOBROWN$13.534.7★1,177 rev

Burymento Pink Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)

Burymento$12.144.7★1,298 rev

WRAPAHOLIC Birthday Wrapping Paper Roll - Mini Roll - 3 Rolls - 17 inch x 120 inch Per roll - Colorful Foil Birthday Design for Party Holiday Baby Shower

WRAPAHOLIC$8.924.5★3,156 rev

Newest

by launch date

Hallmark Kids Birthday Wrapping Paper Mini Rolls 3-Pack (Unicorns Rainbows on Purple Pink with White Polka Dots) for Birthday Parties Easter Baby Showers Any Occasion - 60 Sq. Ft. Total

Hallmark$9.321,860 rev

4mo ago

MAYPLUSS Birthday Wrapping Paper Roll Pink Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Girls Boys Kids Men 17 Inches x 33 Feet

MAYPLUSS$11.79432 rev

8mo ago

RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Safari Animals Party Design & Pink Leopard Print Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet

RUSPEPA$9.83129 rev

10mo ago

RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet

RUSPEPA$9.80221 rev

11mo ago

RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Blue Cupcake Design and Colorful Happy Text with Stars Colorful Adorable Gift Wrap for Boys Girls Birthday Party 17 Inches x 16.4 Feet

RUSPEPA$8.95551 rev

1y ago

What buyers say about birthday wrapping paper rolls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“This is quality wrapping paper”

Thickness11%

“Very thick material”

Color10%

“Color is accurate”

Gifting Purpose6%

“Very pretty Great gifts”

Design-Overall6%

“the design is beautiful”

Value For Money6%

“Great Value”

Size-Overall4%

“Good sizes”

Strength4%

“Very sturdy and easy to cut”

Ease Of Use4%

“Easy to cut”

Advertised Vs Actual Product4%

“As described”

What buyers complain about

Size-Overall44%

“Too short”

Value For Money8%

“Too expensive”

Smell6%

“Horrible chemical smell”

Thickness5%

“thicker than expected”

Adhesion/Stickiness4%

“Tape does not stick to it”

Gifting Purpose3%

“it's very difficult to actually make it say that on a gift”

Quality-Overall2%

“the manufacturer of the paper or Amazon for the lack of quality control”

Ease Of Use1%

“not practical”

Advertised Vs Actual Product1%

“Deceptive Picture on Amazon”

Color1%

“Not as colorful as the photo”

Top return reasons

Size-Overall77%

Advertised Vs Actual Product10%

Value For Money6%

Color3%

Thin1%

Quality-Overall1%

Smell1%

Gifting Purpose0%

Functionality-Overall0%

Thickness0%

Common questions

Is birthday wrapping paper rolls profitable to sell on Amazon United States?: The niche generates $857K/yr across 78 tracked products. 20 of 24 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Launch it (65/100).
How competitive is the birthday wrapping paper rolls niche?: 23 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in birthday wrapping paper rolls?: Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.3%.
When does demand for birthday wrapping paper rolls peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the birthday wrapping paper rolls niche?: Listings span $5.93–$16.94; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.