Birthday Wrapping Paper for Men

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+28.9%

Conversion, latest week

5.3%

Market size, estimated

$86Ka year

Top search term

birthday wrapping paper for men58K searches a year

Listings sell for $9.77 on average, from $5.08 to $16.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.77 that is $977 to $2K a year per listing.

Average price

$9.77under the $15 to $100 sweet spot

Price range

$5.08–$16.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$977–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #208 within Gift Wrap Paper. It carries 872 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

1.9%

Average rank

#208in Gift Wrap Paper

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

872per listing

Listings tracked

88

26 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

12Amazon's first-year sales bar

Average brand age

26 months