birthday wrapping paper for men
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but prices mostly outside the sweet spot ($5.08–$16.50) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good871.98avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 164K searches
Price range
Bad$5.08–$16.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, birthday wrapping paper for men is a $86K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
birthday wrapping paper for men market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $78K–$98K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 85%
- Out of stock
- 1.9%
- Avg brand age
- 26 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
44
Top-5 brand share
59%
Top 20: 89%
Top-5 click share
23%
Top 20: 53%
Open market
37%
- WRAPAHOLIC35%
- RUSPEPA7%
- BIOBROWN6%
- Ribbli6%
- MAYPLUSS5%
- woric4%
Demand
Weekly Amazon search volume, last 15 weeks — +28.9% search growth over the last 90 days.Top birthday wrapping paper for men search terms
- birthday wrapping paper for men58K/yr
- mens wrapping paper25K/yr
- papel de regalo para hombre15K/yr
- wrapping paper men14K/yr
- masculine wrapping paper11K/yr
- men wrapping paper11K/yr
- pretty wrapping paper for women6K/yr
- gift wrap sheets8K/yr
- papel de regalo para mujer5K/yr
- gift wrapping paper sheets7K/yr
Top birthday wrapping paper for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 10 Feet - Blue and Gold Foil Happy Birthday Wrapping Paper for Boys Men Kids Baby Shower
WRAPAHOLIC$6.924.6★416 rev
WRAPAHOLIC Birthday Wrapping Paper for Men - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday Handsome Design for Special Friend Boyfriend Husband
WRAPAHOLIC$12.264.7★183 rev
WRAPAHOLIC Navy Blue Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Navy Blue Gold Design with Silky Touch Perfect for Birthday Wedding Baby Shower Holiday
WRAPAHOLIC$10.034.5★897 rev
Ribbli Birthday Kraft Wrapping Paper Vintage Style Paper Perfect for Men Women Brown Kraft Paper with Black Pattern- 17Inch x 394Inch(33Feet)
Ribbli$11.864.6★457 rev
MAYPLUSS Birthday Wrapping Paper Roll Blue Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Boys Kids Girls Men 17 Inches x 33 Feet
MAYPLUSS$12.164.3★432 rev
Newest
by launch date
Hallmark Birthday Wrapping Paper Mini Rolls 3-Pack (Navy Blue and Teal Stripes Orange and Yellow Mod Circles) for Graduations Fathers Day Easter Any Occasion - 60 Sq. Ft. Total
Hallmark$9.0624 rev
woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays
woric$10.37414 rev
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)
DYSHIPEN$12.9040 rev
BIOBROWN Striped Wrapping Paper Roll - 17 Inches X 33 Feet - Blue & Gold Stripe Design Gift Wrap Paper for Men Boys Birthday Fathers Day Graduation Holiday Party
BIOBROWN$13.75145 rev
ZINTBIAL Birthday Wrapping Paper for Men - Happy Birthday Handsome Design for Special Friend Husband Boyfriend - 17 Inches x 16.5 Feet Cut Lines on Back
ZINTBIAL$9.2117 rev
Trending
90-day click momentumHallmark Birthday Wrapping Paper Mini Rolls 3-Pack (Navy Blue and Teal Stripes Orange and Yellow Mod Circles) for Graduations Fathers Day Easter Any Occasion - 60 Sq. Ft. Total
Hallmark$9.064.3★
woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays
woric$10.374.5★
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)
DYSHIPEN$12.904.9★
BIOBROWN Striped Wrapping Paper Roll - 17 Inches X 33 Feet - Blue & Gold Stripe Design Gift Wrap Paper for Men Boys Birthday Fathers Day Graduation Holiday Party
BIOBROWN$13.754.7★
MAYPLUSS Birthday Wrapping Paper Roll Blue Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Boys Kids Girls Men 17 Inches x 33 Feet
MAYPLUSS$12.164.3★
What buyers say about birthday wrapping paper for men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“The sheets are thick”
“Beautiful colors”
“Excellent Price”
“Great for gifts”
“the design is beautiful”
“As described”
“held up great”
“Good sizes”
“The bag is sturdy”
What buyers complain about
“Really small”
“The material is thicker”
“not worth that price”
“bad smell”
“Regular scotch tape doesn't adhere to it well”
“Difficult To Use”
“Not good quality”
“This product is misleading”
“Colors are very muted almost a grayish blue”
“Sheets were not big enough for gifts”
Top return reasons
Common questions
- Is birthday wrapping paper for men profitable to sell on Amazon United States?
- The niche generates $86K/yr across 88 tracked products. 12 of 26 products launched in the last 360 days are still selling. 90-day search growth is +28.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the birthday wrapping paper for men niche?
- 40 brands and 44 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in birthday wrapping paper for men?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.6%.
- What does it cost to enter the birthday wrapping paper for men niche?
- Listings span $5.08–$16.50; the average listing price is $9.77 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.