Skip to content

Birthday Ribbon

Maybe

The top 5 brands take only 41% of clicks. But the products selling today already average 4.8★, so Birthday Ribbon is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$105K/yr215K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
28%top-5 click share · 47 brands · 53 sellers

Flapen Score

Birthday Ribbon against its category

The dotted line is the Health & Household average. Past it, Birthday Ribbon is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Ribbon 215K times last year and spent an estimated $105K. The top 5 brands take 41% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
5.1%
Market size, estimated
$105Ka year
Peak month
January1.6× the quietest month
Top search term
happy birthday ribbon90K searches a year

02 · Price

A sale here is worth $9.63.

Listings sell for $9.63 on average, from $5.36 to $17.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.63 that is $963 to $2K a year per listing.

Average price
$9.63under the $15 to $100 sweet spot
Price range
$5.36–$17.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$963–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #918 within Gift Wrap Ribbons. It carries 419 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#918in Gift Wrap Ribbons
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
419per listing
Listings tracked
61

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Birthday Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

53

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

28%

Top 20: 68%

Open market

54%

  • Brand 113%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Birthday Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Birthday Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday ribbon90K/yr
  • birthday ribbon65K/yr
  • happy birthday ribbon for bouquet33K/yr
  • birthday ribbon for gift wrapping11K/yr
  • birthday ribbons4K/yr
  • happy birthday ribbon for gift wrapping6K/yr
  • happy birthday ribbon for flower bouquet5K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Ribbon

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
1.9%of orders come back
“the rest just gave up on life”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Birthday Ribbon questions

Answered from the same tracked data.