Birthday Ribbon
MaybeThe top 5 brands take only 41% of clicks. But the products selling today already average 4.8★, so Birthday Ribbon is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $105K/yr215K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 28%top-5 click share · 47 brands · 53 sellers
Flapen Score
Birthday Ribbon against its category
The dotted line is the Health & Household average. Past it, Birthday Ribbon is stronger. Inside it, weaker.
Market
The Birthday Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Birthday Ribbon 215K times last year and spent an estimated $105K. The top 5 brands take 41% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $105Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- happy birthday ribbon90K searches a year
02 · Price
A sale here is worth $9.63.
Listings sell for $9.63 on average, from $5.36 to $17.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.63 that is $963 to $2K a year per listing.
- Average price
- $9.63under the $15 to $100 sweet spot
- Price range
- $5.36–$17.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $963–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #918 within Gift Wrap Ribbons. It carries 419 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #918in Gift Wrap Ribbons
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 419per listing
- Listings tracked
- 61
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Birthday Ribbon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ribbli Birthday Cotton Ribbon Natural Twill Tape Cotton with Black Happy Birthday Farmhouse Ribbon Use for Gift Wrapping Baking Crafts Home Decor-5/8 Inch x 10 Yard
- Price
- $10.47
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 2y ago

Docooniver 2 Pack Its my Birthday Sash for Women Men Adult Girls Kids Happy Birthday Decorations Accessories Gifts Black and White Sashes with Gold and Rose Gold Lettering
- Price
- $6.22
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 4y ago

FAKILO Happy Birthday Printed Ribbon 5/8 Inch x 10 Yards Cotton Ribbon for Gift Packaging Party Decorations Anniversary Decoration Handmade Cards
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 1y ago

TONIFUL Glitter Black Happy Birthday Satin Ribbon 2 Inch x 10 Yards Wide Printed Shiny Ribbon for Gift Wrapping Flower Bouquet Decoration Crafts Banner Making and Party Supply
- Price
- $11.81
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 1y ago

Sisterly Market - Custom Herringbone Cotton Ribbon Natural 5/8 Inch Gift Ribbon with Happy Birthday Printed Phrase 10 Yards
- Price
- $13.03
- Rating
- 4.9/5
- Reviews
- 566
- Age
- 5y ago
Trending
estimated 90-day click momentum
KINGLAKE Black Glitter Happy Birthday Ribbon - 2 x 10 Yards Happy Birthday Satin Ribbon with Gold Print for Flower Banner Bouquet Gift Wrapping DIY Crafts Bows Making Cake Party Decoration
- Price
- $9.97
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago

Docooniver 2 Pack Its my Birthday Sash for Women Men Adult Girls Kids Happy Birthday Decorations Accessories Gifts Black and White Sashes with Gold and Rose Gold Lettering
- Price
- $6.22
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 4y ago

KINGLAKE White Glitter Happy Birthday Ribbon - 2 x 10 Yards Happy Birthday Satin Ribbon with Gold Print for Flower Banner Bouquet Gift Wrapping DIY Crafts Bows Making Cake Party Decoration
- Price
- $10.23
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago

Candy Sprinkle Sheer Ribbon 1 Inch 25 Yards Rainbow Donuts Birthday Ribbon for Wreath Hair Bow Baby Shower Craft Gift Wrap Party Bakery Decor (Candy Sprinkle)
- Price
- $8.81
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 1y ago

24 Yard Happy Birthday Ribbon Gift Wrapping Crafts Party Decoration Colorful Happy Printed Themed Cake Decorating (Bold Type 1 Pack)
- Price
- $6.96
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
KINGLAKE Black Glitter Happy Birthday Ribbon - 2 x 10 Yards Happy Birthday Satin Ribbon with Gold Print for Flower Banner Bouquet Gift Wrapping DIY Crafts Bows Making Cake Party Decoration
- Price
- $9.97
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago

KINGLAKE White Glitter Happy Birthday Ribbon - 2 x 10 Yards Happy Birthday Satin Ribbon with Gold Print for Flower Banner Bouquet Gift Wrapping DIY Crafts Bows Making Cake Party Decoration
- Price
- $10.23
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago

Happy Birthday Cotton Ribbon 5/8 Inch x 10 Yard Natural Twill Tape for Gift Wrapping Bouquet Crafts Baking Crafts Birthday Party Decoration
- Price
- $6.81
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

2 Pcs Happy Birthday Cotton Ribbon 5/8 in x 10 Yards
- Price
- $8.17
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 10mo ago

GCQQ Happy Birthday Cotton Ribbon - 5/8 Inch x 10 Yards Natural Twill Tape Herringbone Birthday Ribbons for Gift Cake Boxes Wrapping Baking Crafts Home Bouquet Decor
- Price
- $8.72
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
47 falling
Sellers
53
Est. top-5 brand share
41%
Top 20: 82%
Est. top-5 click share
28%
Top 20: 68%
Open market
54%
- TONIFUL13%
- KINGLAKE9%
- Ribbli7%
- Docooniver6%
- FAKILO6%
- Lassos Boutique5%
Demand
Birthday Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Birthday Ribbon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- happy birthday ribbon90K/yr
- birthday ribbon65K/yr
- happy birthday ribbon for bouquet33K/yr
- birthday ribbon for gift wrapping11K/yr
- birthday ribbons4K/yr
- happy birthday ribbon for gift wrapping6K/yr
- happy birthday ribbon for flower bouquet5K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Ribbon
We read the reviews and the return reasons for every product selling here.
“the rest just gave up on life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Ribbon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









