Birthday Plates

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.

Searches, last 12 months

535K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

4.3%

Market size, estimated

$313Ka year

Peak month

January1.8× the quietest month

Top search term

happy birthday plates146K searches a year

Listings sell for $13.73 on average, from $2.15 to $39.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $13.73 that is $1K to $3K a year per listing.

Average price

$13.73under the $15 to $100 sweet spot

Price range

$2.15–$39.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #918 within Disposable Plates, Bowls & Cutlery. It carries 300 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

5.3%

Average rank

#918in Disposable Plates, Bowls & Cutlery

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

300per listing

Listings tracked

100

25 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

5Amazon's first-year sales bar

Average brand age

28 months