birthday party favor bags
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$3.98–$51.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Market size
Good$282K$282K/yr · 522K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,696.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, birthday party favor bags is a $282K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
birthday party favor bags market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $288K–$360K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #378
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.1%
- Avg brand age
- 30 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
59 flat
Sellers
96
Top-5 brand share
36%
Top 20: 70%
Top-5 click share
31%
Top 20: 62%
Open market
60%
- SUNCOLOR10%
- PintreeLand9%
- Kopokita7%
- RACETOP5%
- saizone5%
- ZGORENDZ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top birthday party favor bags search terms
- birthday party favor bags77K/yr
- birthday return gifts for kids67K/yr
- return gift bags for kids birthday31K/yr
- birthday treat bags42K/yr
- favor bags for kids29K/yr
- birthday favor bags31K/yr
- birthday party bags26K/yr
- kids party bags18K/yr
- party favor bags for kids26K/yr
- treat bags for birthday party30K/yr
Top birthday party favor bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PintreeLand Happy Birthday Party Favor Bags 40 PCS Plastic Goodies Loot Gift Bags Bulk for Kids Baby Girls & Boys Birthday Party Supples (B Style 40 Packs)
PintreeLand$5.884.8★3,536 rev
Kopokita 30PCS Party Favor Goodie Bags Goody Treat Small Gift Bags for Kids Birthday Party
Kopokita$5.024.8★1,990 rev
SUNCOLOR 24-Pack Rainbow Gift Bags with Handles 8 Multi-Color Paper Party Favor Bags for Goodies. Birthdays Events Classrooms & Celebrations
SUNCOLOR$7.844.7★1,994 rev
25 Party Favor Bags for Kids Birthdays Goodie Candy Bags in 5 Colors with Star Pattern
saizone$4.894.8★1,838 rev
RACETOP 32 Pack Small Paper Gift Bags with Handles 5.83.28.25 Kraft Paper Party Favor Bags Bulk for Kids Birthday Baby Shower Crafts Wedding Party Supplies (8 Colors)
RACETOP$9.764.6★3,142 rev
Newest
by launch date
50 PCS Birthday Party Favor Bags - 6.5 x 9.8 Inch Happy Birthday Goodie Bags with Handles - Plastic Gift Treat Bags for Kids Girls & Boys Party Supplies Packaging Candy Toys and Party Favors
Soarvita$5.3542 rev
Birthday Goodie Bags for Kids 24 Pack Return Gifts for Birthday with Cups
Mepmela$36.2073 rev
SUNCOLOR Birthday Party Favor Bags 32 Pack Goodie Bags with Handles 9.8 x6.7 inches Pink Blue Yellow White Gift Bags for Kids Parties Celebrations
SUNCOLOR$4.97217 rev
Party Favors for Kids 8-12 4-8 150-Pack Fidget Toys Bulk Treasure Box Toys for Classroom Stocking Stuffers Goodie Bags Classroom Prizes Birthday Holiday for Boys Girls
PHIMOTA$12.812,271 rev
50PCS Birthday Clear Cellophane Treat Bags: Clear Goodie Bags with 60 Twist Ties for Kids Birthday Party Favors Wrapping Packaging Candy Cookies Treat Classroom Return Gifts - 4 Colorful Designs
QOIUSO$5.6884 rev
Trending
90-day click momentum50 PCS Birthday Party Favor Bags - 6.5 x 9.8 Inch Happy Birthday Goodie Bags with Handles - Plastic Gift Treat Bags for Kids Girls & Boys Party Supplies Packaging Candy Toys and Party Favors
Soarvita$5.354.6★
Birthday Goodie Bags for Kids 24 Pack Return Gifts for Birthday with Cups
Mepmela$36.204.6★
Party Favors for Kids 8-12 4-8 150-Pack Fidget Toys Bulk Treasure Box Toys for Classroom Stocking Stuffers Goodie Bags Classroom Prizes Birthday Holiday for Boys Girls
PHIMOTA$12.814.5★
SUNCOLOR Birthday Party Favor Bags 32 Pack Goodie Bags with Handles 9.8 x6.7 inches Pink Blue Yellow White Gift Bags for Kids Parties Celebrations
SUNCOLOR$4.974.8★
Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler
Pigipigi Kids$25.834.7★
What buyers say about birthday party favor bags
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“very affordable”
“Endless fun”
“Good bag sizes”
“Fun gift”
“Colors are bright”
“Accurate description”
“it didnt break”
“sturdy bag”
“They were easy to work with”
What buyers complain about
“Bags are small”
“Cheap quality”
“Color not as shown”
“Breaks easily”
“Very deceiving”
“Not worth the price”
“arrived leaking”
“Smells weird”
“These arent the thicker”
“Sticky Squishies”
Top return reasons
Common questions
- Is birthday party favor bags profitable to sell on Amazon United States?
- The niche generates $282K/yr across 68 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the birthday party favor bags niche?
- 59 brands and 96 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in birthday party favor bags?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.2%.
- When does demand for birthday party favor bags peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the birthday party favor bags niche?
- Listings span $3.98–$51.33; the average listing price is $14.41 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.