Birthday Napkins

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

6.7%

Market size, estimated

$144Ka year

Peak month

February2.3× the quietest month

Top search term

happy birthday napkins101K searches a year

Listings sell for $9.63 on average, from $2.90 to $29.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $9.63 that is $963 to $2K a year per listing.

Average price

$9.63under the $15 to $100 sweet spot

Price range

$2.90–$29.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$963–$2K

Returns

0.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #667 within Disposable Napkins. It carries 679 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

3.7%

Average rank

#667in Disposable Napkins

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

679per listing

Listings tracked

123

35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

35

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months